SlideShare a Scribd company logo
Everyone needs
  a portfolio
   by Abby_The_IA
The best
   Portfolios...

1. Show pride, not Just proof

2. tell a story, not a catalog

3. illustrate Process, Not just passion
Step 1: Define Your
                       Chronology

                          Volunteered                         Volunteered

College     First Job    Promotion      Second Job                Third Job

          Ran Marathon                               Taught




                         Now begins 7 minutes of silence...

                  Break the timeline of your story in chunks of
                 context and start layering on important details.

                Don’t forget: Personal Achievement, Volunteerism,
                            education, promotions etc.
Step 2: Tell Your Story +
              Highlight interest

                          Volunteered                         Volunteered

College     First Job    Promotion      Second Job                Third Job

          Ran Marathon                               Taught




           Each person has 5 minutes to tell their story. The rest
             of the team will take notes on that persons story.

            5 minutes will then be given for the team to give them
           notes on what they found the most interesting and why.
Abby The IA:
Career Timeline                                                                                                                                     Executive Producer for:
                                                                                                                                                IA Summit                 IDEA                      IA Summit
                                                                                                                                                   2010                   2010                         2010



Boston                     New Hampshire                                                          Chicago                                                                                        New York City
Attended               First job as an                       Design Lead                              Started information                 Senior UX             Director of                      Managing              Consultant
Northeastern           Information Architect                 Information Architect                    architecture                        Planner               Strategic                        Partner,              & Teacher
Bachelors in           @ EMC Microsoft                       on innnovation team                      practice in strategic               at                    Planning + UX at                 TUG
Graphic                Practice.                             for Fidelity Investments                 healthcare agency.                  DraftFCB              Draftfcb
Design


  2004                 2005                     2006                      2007                     2008                       2009                  2010                      2011                     2012




           Sc            Am            M                        Ba                Th                          St         Pr        Kr                  Pr                     Sh         J          S                 JS He
               ho    er                  ed                          nk              e                          ra
                                                                                                                te
                                                                                                                            ice      af                   ism                    ar ELL har                              TO rm
          ol            ica          ica                          of               Ha                              x          wa t Fo                          ac                    pi
                                                                                                                                                                                        e       -O         pi
                                                                                                                                                                                                              e            R an
             of             n             re                          Am               rtf                            Pa          te         od                   ol                      -L         - F .co                Pe M
                Vi             So            Pi                                           or                             rtn         rh           s-                 or                      iq         ac         m          rs ille
                   su             cie           lo                        er                 d                                          ou            O                    -M                   ui                              on r
                      al                           tP                        ica                In                           er            se            n                                         d        eb
                         Ar           ty               ro                                          su                           s                                               ar                    Pe oo                       as
                                          of              gr                      -T                  ra                          -H             Co an                             ke
                            ts
                                             Tr              am                     al                   nc                           R             op d O                            tin                 nc k
                               -C               ai                                     en                   e                            Se              er         ffl                    g                  il L
                                   on              ni            -C                        tM                 -H                              lf            s          i                    Si                    au
                                       te             ng             al                        an                 R                              Se           - M ne E                         te                    nc
                                          nt             -I             lC                         ag                 Se                             rv                                            Re                   h
                                             M              nt             en                         em                 lf                             ice arke nga                                   de
                                               an             ra              te                                            Se                                             tin       ge                    sig
                                                   ag            ne              rA                       en                   rv                            Ap                           m
                                                       em           tS                                        tA                  ice                           pl             g            en                  n
                                                                                    pp                                                                             ica           Si
                                                           en           ys             lic                       pp                    Ap                                           te         t
                                                                                                                                                                                        Re Pro
         Project                                              tS           te              at                        lic                                                 tio
                                                                              m              io                         at                pl                                 n              de         gr
                                                                 ys                             n                         io                 ica
                                                                                                                                                                                               sig am
       Highlights                                                   te                                                       n                    tio
                                                                       m                                                                              n                                            n


                                                                                                                                                                                                                                   4
Step 3: Who are you?

What is common about what
is interesting in your story?


   Take 5 minutes of silence to come up with
   short, job title-less description of yourself.

       Write each attempt on a note card.

   Then quickly go around and share these for
            reaction from your team.
About me:

I make the
 unclear,
  clear.
Next Steps
toward a
   great
 portfolio
Decide what
 you should
 (and can)
    show
Show Process
Show Your
Deliverables
Show The Story
Sharpie.com
Sharpie.com
                 About this effort:
                 Lead in redesign that brought
                 together Sharpie’s very popular
                 social community properties with
                 the more standard catalog
                 functionality




                 Good Example of:




                 Results: Sharpie was written up in
                 the NY times on site launch day.
                 They also received the TED Ads
                 Worth Spreading Award in 2012.


                                                      12




               Show The Result
Prismacolor.com | Summer 2009
Prismacolor.com
                                      About this effort:

                                      Lead on full site redesign including
                                      a rich social community of artists
                                      sharing their work online.


                                      Good Example of:




                                        Results: Redesign resulted in a
                                        400% improvement in
                                        engagement as measured
                                        through site traffic, time on site
                                        and uploads, comments and
                                        views of the member gallery.
                                                                             7




                                  If ever possible,
                                 Show The Numbers
Good
Examples
http://www.ralphmillard.com/
http://dbushell.com/
http://www.chrislackey.com/
http://barthendrix.com/
Before you go..

Trade Cards
thank you!

     Twitter: @Abby_The_IA
  Email: abbycovert@gmail.com
  Website: www.AbbytheIA.com
Slides: Slideshare.com/abbycovert

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Everyone needs a portfolio: a workshop

  • 1. Everyone needs a portfolio by Abby_The_IA
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  • 4. The best Portfolios... 1. Show pride, not Just proof 2. tell a story, not a catalog 3. illustrate Process, Not just passion
  • 5. Step 1: Define Your Chronology Volunteered Volunteered College First Job Promotion Second Job Third Job Ran Marathon Taught Now begins 7 minutes of silence... Break the timeline of your story in chunks of context and start layering on important details. Don’t forget: Personal Achievement, Volunteerism, education, promotions etc.
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  • 8. Step 2: Tell Your Story + Highlight interest Volunteered Volunteered College First Job Promotion Second Job Third Job Ran Marathon Taught Each person has 5 minutes to tell their story. The rest of the team will take notes on that persons story. 5 minutes will then be given for the team to give them notes on what they found the most interesting and why.
  • 9. Abby The IA: Career Timeline Executive Producer for: IA Summit IDEA IA Summit 2010 2010 2010 Boston New Hampshire Chicago New York City Attended First job as an Design Lead Started information Senior UX Director of Managing Consultant Northeastern Information Architect Information Architect architecture Planner Strategic Partner, & Teacher Bachelors in @ EMC Microsoft on innnovation team practice in strategic at Planning + UX at TUG Graphic Practice. for Fidelity Investments healthcare agency. DraftFCB Draftfcb Design 2004 2005 2006 2007 2008 2009 2010 2011 2012 Sc Am M Ba Th St Pr Kr Pr Sh J S JS He ho er ed nk e ra te ice af ism ar ELL har TO rm ol ica ica of Ha x wa t Fo ac pi e -O pi e R an of n re Am rtf Pa te od ol -L - F .co Pe M Vi So Pi or rtn rh s- or iq ac m rs ille su cie lo er d ou O -M ui on r al tP ica In er se n d eb Ar ty ro su s ar Pe oo as of gr -T ra -H Co an ke ts Tr am al nc R op d O tin nc k -C ai en e Se er ffl g il L on ni -C tM -H lf s i Si au te ng al an R Se - M ne E te nc nt -I lC ag Se rv Re h M nt en em lf ice arke nga de an ra te Se tin ge sig ag ne rA en rv Ap m em tS tA ice pl g en n pp ica Si en ys lic pp Ap te t Re Pro Project tS te at lic tio m io at pl n de gr ys n io ica sig am Highlights te n tio m n n 4
  • 10. Step 3: Who are you? What is common about what is interesting in your story? Take 5 minutes of silence to come up with short, job title-less description of yourself. Write each attempt on a note card. Then quickly go around and share these for reaction from your team.
  • 11. About me: I make the unclear, clear.
  • 12. Next Steps toward a great portfolio
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  • 14. Decide what you should (and can) show
  • 18. Sharpie.com Sharpie.com About this effort: Lead in redesign that brought together Sharpie’s very popular social community properties with the more standard catalog functionality Good Example of: Results: Sharpie was written up in the NY times on site launch day. They also received the TED Ads Worth Spreading Award in 2012. 12 Show The Result
  • 19. Prismacolor.com | Summer 2009 Prismacolor.com About this effort: Lead on full site redesign including a rich social community of artists sharing their work online. Good Example of: Results: Redesign resulted in a 400% improvement in engagement as measured through site traffic, time on site and uploads, comments and views of the member gallery. 7 If ever possible, Show The Numbers
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  • 30. thank you! Twitter: @Abby_The_IA Email: abbycovert@gmail.com Website: www.AbbytheIA.com Slides: Slideshare.com/abbycovert