The document discusses personal branding and provides tips for building a personal brand. It outlines the 6 P's of personal branding as passion, purpose, planning, people, play, and perseverance. It also discusses developing a brand plan by identifying passions, taking inventory, crafting an identity, distributing content, and measuring results. The document emphasizes building a brand plan, reviewing social media policies, defining a support group, and not tweeting after 2am on weekends.

4. www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy

13. What is a
brand?

16. Commodity
vs
Lifestyle

18. and a collection
of perceptions

20. Why is personal
branding
important?

23. 6 P’s to
Building a
Personal Brand

25. •Passion

26. •Passion
•Purpose

27. •Passion
•Purpose
•Planning

28. •Passion
•Purpose
•Planning
•People

29. •Passion
•Purpose
•Planning
•People
•Play

30. •Passion
•Purpose
•Planning
•People
•Play
•Perseverance

31. Your
Brand
Plan

33. •What are your goals?

34. •What are your goals?
•What do you value?

35. •What are your goals?
•What do you value?
•What are your passions?

36. •What are your goals?
•What do you value?
•What are your passions?
•What motivates you?

37. •What are your goals?
•What do you value?
•What are your passions?
•What motivates you?
•What makes you
remarkable?

38. The Brand Plan

39. The Brand Plan
• Identify Your Passions

40. The Brand Plan
• Identify Your Passions
• Take Inventory

41. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity

42. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream

43. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream
• Measure & Repeat

48. Super
Activity

52. Why is
Organizational
Storytelling
Important?

58. 3 Types of
Corporate
Sub-Brands

59. Singular
Identity

62. The Group
Dynamic

64. The
Rockstar(s)
Quotient

68. Which One is Better?
• Singular Identity
• The Group Dynamic
• The Rockstar(s) Quotient

70. How Do You Measure
Success?

71. How Do You Measure
UP?

72. Measurement

73. Measurement
• Fan Counts

74. Measurement
• Fan Counts
• Google Grade

75. Measurement
• Fan Counts
• Google Grade
• Twitter for Klout

76. Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics

77. Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution

78. Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution
• LinkedIn Profile Views

79. Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution
• LinkedIn Profile Views
• Retweets Per Page View

80. The Brand Plan

81. The Brand Plan
• Identify Your Passions

82. The Brand Plan
• Identify Your Passions
• Take Inventory

83. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity

84. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream

85. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream
• Measure & Repeat

86. DO THIS TOMORROW

87. DO THIS TOMORROW
• Build Your Brand Plan

88. DO THIS TOMORROW
• Build Your Brand Plan
• Review Your Social Policy

89. DO THIS TOMORROW
• Build Your Brand Plan
• Review Your Social Policy
• Define Your Support Group

90. DO THIS TOMORROW
• Build Your Brand Plan
• Review Your Social Policy
• Define Your Support Group
• Do Not Tweet After 2am on a Weekend

91. Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965