The document discusses personal branding and provides guidance on developing an effective personal brand. It outlines a four-step process for personal brand planning: discovery of one's story and strengths, defining goals, determining an approach using the four C's of consistency, conversation, community and content, and management through action and measurement. Key aspects of personal branding covered include being authentic, transparent and visible online, as well as monitoring what others say about your brand.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Growing your organization or business brand by personal brand management.Klaxos
Growing your nonprofit brand, company brand, business brand by personal brand, employee brand management.
Presented by: www.Klaxos.com
Contents
* Brand defined
* Personal Branding
* Why branding important to employers
* Why branding important to employees
* How to build a personal brand
* Tools of the Trade
* Branding Case study: LinkedIn
* Example: My Personal brand
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
This presentation from WordCamp Columbus #wccbus covers how to build a strong brand online. Brand building is what makes people fall in love with brands - it is the inspirational aspect of marketing.
The presentation includes 5 steps to effective brand building:
1) Assess the blogosphere or the landscape. Who are your competitors? What are people already doing? What works? What doesn't?
2) Determine your Audience - Who are you trying to reach? What are they interested in? Where can you find them?
3) Define your brand - Where do you fit in? What is your unique positioning? How will you be different? What does your brand stand for?
4) Bring your brand to life - Execute against the desired position/look/feel/character that you want to build for your brand.
5) Brand building Principles - Clear Positioning, Single-Mindedness (don't be afraid to be niche), Consistency, Personality.
Three steps for entrepreneurs to establish and leverage their personal brandBright Star PR
Summary points from the presentation I delivered on personal branding for entrepreneurs at the Beautiful Lunch, which was organised by Beautiful Events as part of the Digitial Shoreditch Festival.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
21. The 4 step personal brand planning process 2. Brand what are your goals? 3. Approach The 4 Cs of personal marketing 1. Discovery what’s your story? 4. Management Start doing (and measuring)
32. 3 year career chart Your major goals in 1 year Your activities and focus areas this year Your big vision in 3 years Your major goals in 1 year Your major goals in 1 year
45. More resources Creative Exchange – media & e-marketing courses Social Media Strategy – Thurs 8 July, £99 Digital Strategy – Thurs 28th October, £150 www.derby.ac.uk/creative-exchange Creative Industries Network, Derby Database of Derbyshire creative businesses including branding, design & photography www.creative-cin.co.uk Blossoming Brands Personal branding coach, based in Nottingham www.blossomingbrands.com
46.
Editor's Notes
Steve Pavilina: “I f you type an email, you’re branding yourself. If you have a conversation with a friend or family member, you’re branding yourself. How you dress, what you eat, and how you talk all contribute to your brand. Think of your brand as the summation of all the associations about you that are stored in people’s minds .” - Steve Pavlina, Personal development coach www.stevepavlina.com/blog/2008/02/personal-branding/ 1997 - Fast Company Magazine article “ The Brand Called You” by Tom Peters. Instead of relying on a company for career guidance, it’s up to you to become a ‘free agent’ to take ownership of the brand called you. The new ‘killer app’ at that time - email – would only be read and engaged with if you already had a strong, personal brand connection with that person.
Marrakesh square market, distinquish yourself in a crowded marketplace
Why you choose wine: label, design, description
All have great content, great design and unified, consistent marketing messages Marmite – become a verb to describe extremity, from XFactor to Politicians. Innocent a byword for creativity to upsell. Howies, ethical clothing, selling lifestyle values (website has Last.fm channel, blog around leisure/lifestyle)
Lose a competitive advantage – online world is a utility for marketing, communications, sales – social media becoming a utility
Press reports Ask friends, families, colleagues
EXERCISE
The secret to a successful personal brand is knowing your strengths and who your audience is and why they would want to buy from you The digital economy benefits experts and those who can own their niche – by carving out a deep niche you can eradicate the competition. Your niche can be about: - Skills (provide specialist technical or service skills) - Service delivery (a unique methodology, a different way of purchasing or billing) - Values (your style of service delivery matches the values of your customers) To succeed in your niche you need to have: Differentiation (standing out from crowd) with Marketability (providing something others want and need)
It sounds too good to be true, but by doing what you love work will be fun, you will be more motivated so you can earn more. Personal branding adds value to your job or enterprise and improves happiness - in and outside work.
Focus on what you do well – be a super-hero (or heroine) within your strengths. Outsource your weaknesses.
Enthusiasm is contagious – this makes it viral “But I’m not a salesman!” Personal branding is perfect for those who aren’t natural sales people – by planning your approach to your brand and sticking to it you are ‘soft selling’ your brand – what you do, your values and services – every day. Don’t cold call: let them come to you
Stage 2 of brand planning process Define your audience: - Who is the audience for your products & services? (location, lifestyle, demographics, buying behaviours) - What are their values? - Create User Personas – archetypes to describe the types of customers you have and what they expect from your business Know your market: Competitors – Who are you losing work to currently? What can you learn (and steal) from them? Comparators – Who are your peers? Who can you share with them and learn from them? Key influencers – Who do you aspire to be? How and when could you connect with them? (Tip: social media is a great short cut to influence your influencers)
Min 3 goals – action led
Content – this is your products, and also the marketing content you use to promote your products. It could include video, photos, your social network feeds, a blog, e-books Community – Who gathers around your content and who you want to attract Conversation – This is the chatter that sells your products, are they made using a special process? Do they have an unusual history? Thinking about using key influencers to influence more of the right people. Consistency – ensuring your design and content is consistent with your personal brand: tone, imagery and also regularity and frequency.
traditional Business card: add your photo & preferred method of contact (Scott Monty: “Google Me”) Virtual business card send by text message: http://contxts.com PR – do newsworthy things, hire a PR expert Using social networks and online content to support your personal brand Promote expertise: - Your blog - Guest write for bigger blogs, industry magazines, newspaper by-lines - LinkedIn Answers, Yahoo! Answers Share knowledge: - Scan horizon in your subject area (Google Alerts, Twitter Search Feeds, industry journals) - Write and re-tweet relevant stories as status updates
Have a memorable avatar: - A consistent image, your face smiling and looking up or a distinctive logo - Use your avatar consistently, or a consistent style of imagery Claim your name: - Register a name you can ‘own’ across all networks you may potentially want to later use (NameChk.com) Networks: Audit your followers – Who are they? Where do they live? What do they share? What percentage are friends/ associates/ strangers?
Tips for Twitter: Once a day: A tip based on your experience Something personal Ask a question Re-tweet an expert Converse with a contact Converse with a key influencer Once a week: Your new or archive blog article Promote followers (follow Friday) Once a month: Build or promote a list Twitter management tools: HootSuite – www.hootsuite.com manages all major social networks and scheduling updates TweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks
Stage 4: Management and measuring
Business brand pros: Gives you scale to grow as a business Puts reputation against business rather than your name Cons: Need to be less personal about your status updates (e.g. ‘we’ or ‘the company’ are doing instead of ‘I’) Person to person networks are more effective than business to person Managing two networks is nearly twice as time-consuming!
Monitoring your digital footprint: Be aware of the ‘traces’ you leave: the internet is an evergreen cache, good and bad content takes a long time to disappear. Create new content to bury older content. Re-highlight great content (e.g. refreshing articles, linking to past achievements). Don’t say anything online you wouldn’t want repeated. Make sure you know and control the level of privacy on your networks. Capture and consistently measure your brand against your objectives: Google Alerts www.google.com /alerts – records new mentions of your name/brand Web Analytics – measures web traffic, particularly referral websites Social Mention - www.socialmention.com – your name/brand mention in social media Measure growth in users of your social networks, email list, customer database Capture and redistribute positive mentions, good PR and testimonials