The document provides viewership data for Marathi news channels ABP Majha, IBN Lokmat, and Zee 24 Taas in Maharashtra for Week 34 of 2012. Some key findings include: ABP Majha had the highest viewership among CS 15+ and CS 4+ audiences, while also having the largest shares among different socio-economic classes, age groups, and genders. The document also shows trends in channel share, market share, reach, time spent viewing, and top programs for the different news channels over time.

1. ABP MAJHA
Week 34’2012
TG – CS15+, MF, SEC ABC
Market – Maharashtra

2. Reach 000’s CS 4+ and CS 15+
A B P M ajha IB N Lo kmat Z 24 Taas
18000
16000
15377 15198
14000 12775 12673
12000
11484
9579
10000
8000
6000
4000
2000
0
CS 4+ YRS CS 15+ YRS

3. SEC wise share
Channel SEC A SEC B SEC C SEC D
ABP Majha 43% 46% 44% 39%
IBN Lokmat 35% 24% 21% 24%
Z 24 Taas 22% 30% 35% 37%
Share of Marathi News channels in different Socio Economic Groups

4. Age Group wise share
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
ABP Majha 38% 44% 41% 47% 46%
IBN Lokmat 25% 24% 30% 24% 24%
Z 24 Taas 36% 32% 29% 28% 30%
Share of Marathi News channels in different Age Groups

5. Gender wise share
Channel 15 + M ABC 15 + F ABC
ABP Majha 45% 44%
IBN Lokmat 25% 28%
Z 24 Taas 31% 27%
Share of Marathi News channels in Genders

6. Channel Share Trend
2.5
2
1.5
1
0.5
0
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in TV Universe

7. Market Share Trend
60%
50%
40%
30%
20%
10%
0%
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in Marathi News Genre

8. Reach’000 Trend
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
ABP Majha IBN Lokmat Zee 24 Taas
Reach (000’s) of Marathi News channels

9. TS Per viewer Trend
70
60
50
40
30
20
10
0
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
ABP Majha IBN Lokmat Zee 24 Taas
Avg Weekly Time Spent by viewers (in mins)

10. Channel Share Trend- All News
2.5
2
1.5
1
0.5
0
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
ABP Majha ABP News Aaj Tak IBN Lokmat India TV Z 24 Taas Z News

11. Market wise share
Channel Mah 1 Mn+ Mah.1 to 1 Mn Mumbai Mah LC 1
ABP Majha 45% 41% 48% 36%
IBN Lokmat 28% 32% 23% 28%
Zee 24 Taas 27% 27% 29% 36%

12. Program Health –ABP Majha
S.No. Programme
1 AAZAD MAIDAN VAR MANSECHA MAHAMORCHA
2 RAJ THACKERAY YANCHI PATRAKAR
3 MANAESATHI TIGHT FIELDING
4 10 CHYA BATMYA
5 MUMBAI EAST WEST
6 MAJHA CITY NEWS
7 MAHARASHTRA DESHA
8 ABP MAJHA VISHESH
9 LOVE STORY
10 PUNE DINAK-NASHIK DINAK

13. GRP Report
Source - TAM

14. FCT Report
Source - Adex

15. Top program split – Among top 50
A B P M ajha Zee 24 Taas IB N Lo kmat
35
30
25
20
15
10
5
0
Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34

16. Top 20 programs of the week - Genre
Programme Channel Atvr
AAZAD MAIDAN VAR MANSECHA MAHAMORCHA
ABP Majha 1.42
RAJ THACKERAY YANCHI PATRAKAR ABP Majha 1.01
MANAESATHI TIGHT FIELDING ABP Majha 0.97
RAJ KA RANN Z 24 Taas 0.62
10 CHYA BATMYA ABP Majha 0.58
MUMBAI EAST WEST ABP Majha 0.51
9 CHYA BATMYA Z 24 Taas 0.43
THE GREATEST INDIAN DR BABASAHEB AMBEDKA
IBN Lokmat 0.43
MAJHA CITY NEWS ABP Majha 0.43
MAHARASHTRA DESHA ABP Majha 0.41
ABP MAJHA VISHESH ABP Majha 0.39
GOOD MORNING MUMBAI Z 24 Taas 0.36
PRIME TIME IBN Lokmat 0.34
LOVE STORY ABP Majha 0.32
ZATPAT BATMAYA Z 24 Taas 0.29
PUNE DINAK-NASHIK DINAK ABP Majha 0.27
AAPLA MAHARASHTRA Z 24 Taas 0.26
DILKHULAS VILASRAO Z 24 Taas 0.25
TEA TIME IBN Lokmat 0.23
DIWAS MAJHA ABP Majha 0.23

17. 20
40
60
80
100
120
140
160
0
6:00
7:00
8:00
9:00
10:00
11:00
ABP Majha
12:00
13:00
14:00
15:00
Zee 24 Taas 16:00
17:00
THE TVR TREND
18:00
19:00
20:00
IBN Lokmat
21:00
22:00
23:00

18. Thanks