The document provides viewership data for Marathi news channels ABP Majha, IBN Lokmat and Zee 24 Taas in Maharashtra for week 40 of 2012. It shows ABP Majha had the highest viewership among socio-economic classes with 15+ years of experience and among different age groups. Gender-wise, both male and female audiences of 15+ years favored ABP Majha similarly. Line graphs depict ABP Majha's consistent leading position in various metrics like market share and reach over the weeks. The top programs of ABP Majha like 'Majha City News' and 'Love Story' were most watched that week in the genre.

1. ABP MAJHA
Week 40’2012
TG – CS15+, MF, SEC ABC
Market – Maharashtra

2. Reach 000’s CS 4+ and CS 15+
A B P M ajha IB N Lo kmat Z 24 Taas
14000 12876 12728
12000
10743 10870 10606
10000 8901
8000
6000
4000
2000
0
CS 4+ YRS CS 15+ YRS

3. SEC wise share
Channel SEC A SEC B SEC C SEC D
ABP Majha 45% 36% 36% 38%
IBN Lokmat 36% 32% 27% 27%
Z 24 Taas 19% 31% 37% 35%
Share of Marathi News channels in different Socio Economic Groups

4. Age Group wise share
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
ABP Majha 40% 39% 33% 42% 43%
IBN Lokmat 32% 29% 36% 26% 29%
Z 24 Taas 29% 32% 31% 33% 28%
Share of Marathi News channels in different Age Groups

5. Gender wise share
Channel 15 + M ABC 15 + F ABC
ABP Majha 39% 39%
IBN Lokmat 31% 33%
Z 24 Taas 30% 28%
Share of Marathi News channels in Genders

6. Channel Share Trend
2.5
2
1.5
1
0.5
0
Wk34-12
Wk37-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk35-12
Wk36-12
Wk38-12
Wk39-12
Wk40-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in TV Universe

7. Market Share Trend
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk33-12
Wk38-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
Wk39-12
Wk40-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in Marathi News Genre

8. Reach’000 Trend
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
Wk38-12
Wk39-12
Wk40-12
ABP Majha IBN Lokmat Zee 24 Taas
Reach (000’s) of Marathi News channels

9. TS Per viewer Trend
70
60
50
40
30
20
10
0
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
Wk38-12
Wk39-12
Wk40-12
ABP Majha IBN Lokmat Zee 24 Taas
Avg Weekly Time Spent by viewers (in mins)

10. Channel Share Trend- All News
2.5
2
1.5
1
0.5
0
Wk31-12
Wk35-12
Wk39-12
Wk29-12
Wk30-12
Wk32-12
Wk33-12
Wk34-12
Wk36-12
Wk37-12
Wk38-12
Wk40-12
ABP Majha ABP News Aaj Tak IBN Lokmat India TV Z 24 Taas Z News

11. Market wise share
Channel Mah 1 Mn+ Mah.1 to 1 Mn Mumbai Mah LC 1
ABP Majha 46% 29% 41% 35%
IBN Lokmat 28% 48% 26% 32%
Zee 24 Taas 25% 23% 33% 32%

12. Program Health –ABP Majha
S.No. Programme
1 MAJHA CITY NEWS
2 LOVE STORY
3 MUMBAI EAST WEST
4 10 CHYA BATMYA
5 DIWAS MAJHA
6 ABP MAJHA VISHESH
7 PUNE DINAK-NASHIK DINAK
8 MAHARASHTRA DESHA
9 PAISA ZALA MOTA
10 KHEL MAJHA

13. Top program split – Among top 50
A B P M ajha Zee 24 Taas IB N Lo kmat
30
25
20
15
10
5
0
Wk 34 Wk 35 Wk 36 Wk 37 Wk 38 Wk 39 Wk 40

14. Top 20 programs of the week - Genre
Programme Channel Atvr
MAJHA CITY NEWS ABP Majha 0.37
LOVE STORY ABP Majha 0.34
GOOD MORNING MUMBAI Z 24 Taas 0.31
9 CHYA BATMYA Z 24 Taas 0.30
MUMBAI EAST WEST ABP Majha 0.27
10 CHYA BATMYA ABP Majha 0.26
ZATPAT BATMAYA Z 24 Taas 0.25
DIWAS MAJHA ABP Majha 0.24
ABP MAJHA VISHESH ABP Majha 0.22
NAAD GANESH IBN Lokmat 0.22
PUNE DINAK-NASHIK DINAK ABP Majha 0.21
SANDHYAKALCYA BATMYA IBN Lokmat 0.20
COMEDY TADKA Z 24 Taas 0.20
MAHARASHTRA DESHA ABP Majha 0.20
PRIME TIME IBN Lokmat 0.19
PAISA ZALA MOTA ABP Majha 0.19
KHEL MAJHA ABP Majha 0.19
AAPLA MAHARASHTRA Z 24 Taas 0.17
AAPLA JILHA AAPLI BAATMI Z 24 Taas 0.17
AAPLE PUNE Z 24 Taas 0.16

15. 10
20
30
40
50
60
70
80
0
6:00
7:00
8:00
9:00
10:00
11:00
ABP Majha
12:00
13:00
14:00
15:00
Zee 24 Taas
16:00
17:00
THE TVR TREND
18:00
19:00
20:00
IBN Lokmat
21:00
22:00
23:00

16. Thanks