This document summarizes viewership data for Marathi news channels in Maharashtra for week 33 of 2012. It shows that ABP Majha had the highest viewership among socio-economic classes 15+ and 4+ years, and led in viewership among different age groups, genders, and regions of Maharashtra. Charts depict trends showing ABP Majha maintained the highest share and reach among Marathi news channels over the past months. The top programs list ABP Majha programs taking the top spots.

1. ABP MAJHA
Week 33’2012
TG – CS15+, MF, SEC ABC
Market – Maharashtra

2. Reach 000’s CS 4+ and CS 15+
A B P M ajha IB N Lo kmat Z 24 Taas
18000 16965 16468
16000
13921 13407
14000
12370
12000
10124
10000
8000
6000
4000
2000
0
CS 4+ YRS CS 15+ YRS

3. SEC wise share
Channel SEC A SEC B SEC C SEC D
ABP Majha 47% 43% 40% 43%
IBN Lokmat 30% 21% 19% 21%
Z 24 Taas 24% 36% 40% 36%
Share of Marathi News channels in different Socio Economic Groups

4. Age Group wise share
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
ABP Majha 35% 49% 40% 47% 47%
IBN Lokmat 24% 20% 25% 19% 22%
Z 24 Taas 41% 31% 35% 34% 31%
Share of Marathi News channels in different Age Groups

5. Gender wise share
Channel 15 + M ABC 15 + F ABC
ABP Majha 42% 44%
IBN Lokmat 23% 22%
Z 24 Taas 35% 33%
Share of Marathi News channels in Genders

6. Channel Share Trend
2.5
2
1.5
1
0.5
0
Wk22-12
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in TV Universe

7. Market Share Trend
60%
50%
40%
30%
20%
10%
0%
Wk22-12
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in Marathi News Genre

8. Reach’000 Trend
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Wk22-12
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
ABP Majha IBN Lokmat Zee 24 Taas
Reach (000’s) of Marathi News channels

9. TS Per viewer Trend
70
60
50
40
30
20
10
0
Wk22-12
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
ABP Majha IBN Lokmat Zee 24 Taas
Avg Weekly Time Spent by viewers (in mins)

10. Channel Share Trend- All News
2.5
2
1.5
1
0.5
0
Wk22-12
Wk23-12
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
ABP Majha ABP News Aaj Tak IBN Lokmat India TV Z 24 Taas Z News

11. Market wise share
Channel Mah 1 Mn+ Mah.1 to 1 Mn Mumbai Mah LC 1
ABP Majha 47% 39% 46% 33%
IBN Lokmat 24% 31% 16% 27%
Zee 24 Taas 29% 30% 38% 40%

12. Program Health –ABP Majha
S.No. Programme
1 EK JHANJHAWAT SAMPLA
2 VILASRAO DESHMUKH YANCHA NIDHAN
3 10 CHYA BATMYA
4 66TH INDEPENDENCE DAY
5 MAJHA CITY NEWS
6 MAHARASHTRA DESHA
7 MUMBAI EAST WEST
8 PUNE DINAK-NASHIK DINAK
9 DAHI HANDI
10 DIWAS MAJHA

13. GRP Report
Source - TAM

14. FCT Report
Source - Adex

15. Top program split – Among top 50
A B P M ajha Zee 24 Taas IB N Lo kmat
35
30
25
20
15
10
5
0
Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33

16. Top 20 programs of the week - Genre
Programme Channel Atvr
EK JHANJHAWAT SAMPLA ABP Majha 1.48
AAKHERCHA NIROP Z 24 Taas 1.26
CHATKA LAWANARI EXIT IBN Lokmat 1.01
VILASRAO DESHMUKH YANCHA NIDHAN Majha
ABP 0.73
BHARTACHA 66 VA SWATANTRYADIN IBN Lokmat 0.62
AATHVANITLE VILASRAO IBN Lokmat 0.58
GOOD MORNING MUMBAI Z 24 Taas 0.52
10 CHYA BATMYA ABP Majha 0.49
66TH INDEPENDENCE DAY ABP Majha 0.47
MAJHA CITY NEWS ABP Majha 0.43
VILASRAO DESHMUKH YANCHA NIDHAN Lokmat
IBN 0.42
MAHARASHTRA DESHA ABP Majha 0.41
MUMBAI EAST WEST ABP Majha 0.37
DILKHULAS NETA HARAPLA Z 24 Taas 0.33
EVENING NEWS Z 24 Taas 0.33
PUNE DINAK-NASHIK DINAK ABP Majha 0.30
DAHI HANDI ABP Majha 0.28
AAPLA MAHARASHTRA Z 24 Taas 0.28
AAPLE PUNE Z 24 Taas 0.27
9 CHYA BATMYA Z 24 Taas 0.26

17. 20
40
60
80
100
120
140
0
6:00
7:00
8:00
9:00
10:00
11:00
ABP Majha
12:00
13:00
14:00
15:00
Zee 24 Taas 16:00
17:00
THE TVR TREND
18:00
19:00
20:00
IBN Lokmat
21:00
22:00
23:00

18. Thanks