The document analyzes viewership data for Marathi news channels in Maharashtra for week 38 of 2012. It shows that ABP Majha had the highest viewership in the CS 15+ and CS 4+ categories, with market shares of around 40-45% across different socio-economic groups, age groups, genders, and regions in Maharashtra. Overall, ABP Majha had the highest reach, viewership, and time spent among the major Marathi news channels in the analyzed week and time period.

1. ABP MAJHA
Week 38’2012
TG – CS15+, MF, SEC ABC
Market – Maharashtra

2. Reach 000’s CS 4+ and CS 15+
A B P M ajha IB N Lo kmat Z 24 Taas
16000
14590
14000
13575
11912
12000 11042 11109
10000 9176
8000
6000
4000
2000
0
CS 4+ YRS CS 15+ YRS

3. SEC wise share
Channel SEC A SEC B SEC C SEC D
ABP Majha 44% 34% 36% 44%
IBN Lokmat 39% 34% 23% 25%
Z 24 Taas 16% 33% 41% 32%
Share of Marathi News channels in different Socio Economic Groups

4. Age Group wise share
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
ABP Majha 37% 39% 36% 42% 45%
IBN Lokmat 32% 31% 32% 26% 30%
Z 24 Taas 31% 30% 33% 32% 25%
Share of Marathi News channels in different Age Groups

5. Gender wise share
Channel 15 + M ABC 15 + F ABC
ABP Majha 37% 40%
IBN Lokmat 31% 33%
Z 24 Taas 32% 27%
Share of Marathi News channels in Genders

6. Channel Share Trend
2.5
2
1.5
1
0.5
0
Wk32-12
Wk35-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk33-12
Wk34-12
Wk36-12
Wk37-12
Wk38-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in TV Universe

7. Market Share Trend
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk31-12
Wk36-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk37-12
Wk38-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in Marathi News Genre

8. Reach’000 Trend
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
Wk38-12
ABP Majha IBN Lokmat Zee 24 Taas
Reach (000’s) of Marathi News channels

9. TS Per viewer Trend
70
60
50
40
30
20
10
0
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
Wk38-12
ABP Majha IBN Lokmat Zee 24 Taas
Avg Weekly Time Spent by viewers (in mins)

10. Channel Share Trend- All News
2.5
2
1.5
1
0.5
0
Wk29-12
Wk33-12
Wk37-12
Wk27-12
Wk28-12
Wk30-12
Wk31-12
Wk32-12
Wk34-12
Wk35-12
Wk36-12
Wk38-12
ABP Majha ABP News Aaj Tak IBN Lokmat India TV Z 24 Taas Z News

11. Market wise share
Channel Mah 1 Mn+ Mah.1 to 1 Mn Mumbai Mah LC 1
ABP Majha 45% 25% 40% 36%
IBN Lokmat 31% 51% 23% 35%
Zee 24 Taas 25% 24% 37% 30%

12. Program Health –ABP Majha
S.No. Programme
1 10 CHYA BATMYA
2 MUMBAI EAST WEST
3 MAJHA CITY NEWS
4 PUNE DINAK-NASHIK DINAK
5 DIWAS MAJHA
6 BAPPA MAJHA
7 ANANDACHE GANPATI
8 NAMASKAR MAHARASTRA
9 LOVE STORY
10 ABP MAJHA VISHESH

13. Top program split – Among top 50
A B P M ajha Zee 24 Taas IB N Lo kmat
30
25
20
15
10
5
0
Wk 32 Wk 33 Wk 34 Wk 35 Wk 36 Wk 37 Wk 38

14. Top 20 programs of the week - Genre
Programme Channel Atvr
MANGAL MURTI MORYA-PRATISTAPAN SRITaas
Z 24 GANES 0.57
10 CHYA BATMYA ABP Majha 0.35
SHRI MAHALAXMICHI AARTI Z 24 Taas 0.35
MUMBAI EAST WEST ABP Majha 0.34
PRATHAM DARSHAN GANESHACHA Z 24 Taas 0.34
ZATPAT BATMAYA Z 24 Taas 0.33
AAPLE PUNE Z 24 Taas 0.28
MAJHA CITY NEWS ABP Majha 0.27
MAHARASHTRANAMA IBN Lokmat 0.22
PUNE DINAK-NASHIK DINAK ABP Majha 0.20
DIWAS MAJHA ABP Majha 0.19
BAPPA MAJHA ABP Majha 0.18
9 CHYA BATMYA Z 24 Taas 0.18
ZEE 24 TAAS SPECIAL REPORT Z 24 Taas 0.18
ANANDACHE GANPATI ABP Majha 0.18
NAMASKAR MAHARASTRA ABP Majha 0.18
PRIME TIME IBN Lokmat 0.18
AAPLA MAHARASHTRA Z 24 Taas 0.18
LOVE STORY ABP Majha 0.18
ABP MAJHA VISHESH ABP Majha 0.17

15. 100
0
10
20
30
40
50
60
70
80
90
6:00
7:00
8:00
9:00
10:00
11:00
ABP Majha
12:00
13:00
14:00
15:00
16:00
Zee 24 Taas
17:00
THE TVR TREND
18:00
19:00
20:00
IBN Lokmat
21:00
22:00
23:00

16. Thanks