Someone is traveling through the desert and becomes thirsty. They are found by people in a cart who offer them a Coke to quench their thirst. The ad is intended to appeal to people ages 16-19 of any gender across the world by showing that Coke can refresh someone experiencing thirst in the desert. Care was taken to avoid including any offensive material that could upset social groups or violate copyrights.

1. Working Title:
What is it called?
Coca Cola Dessert Advert
Target Platform:
16 – 19
Genre:
Western themed, dessert, movie
Language / Territories
It can be in any language and seen by anyone anywhere across the world.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
Someone is travelling in the dessert before they quickly start panting and getting thirsty. Three
people in a cart end up finding them and offering them some Coke.
One Line SalesPitch:
Sum up your product in one sentence
Quench your thirst with a Coke.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Pepsi, Fanta and other canned/bottled drinks similar to coca cola helped me get inspiration
by listening/watching some of these adverts, even a few of the Coca Cola adverts
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
16-19 and is intended for everyone/any gender.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
It won’t include anything offensive to any religions, groups or ethnicities and is mostly
intended for a slightly older audience but can still be seen by younger viewers. Our idea
should be fairly original and hopefully won’t go against anyone else’s existing adverts.