Getting Real About Enterprise 2.0
Oscar Berg & Henrik Gustafsson, Acando

At first we used computers
to help us COMPUTE things Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations

Then we used them for
creating, storing and exchanging INFORMATION Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations

Now we have an escalating
information management problem to address Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=326255

To address it, we need
to see PEOPLE as the platform Photo credit: http://www.flickr.com/photos/baonguyen/2557970434/

The web has become social
Home E- Social pages commerce Media 1.0 One-way & static 1.X Dynamic & interactive 2.0 Two-way & social E-mail Dynamic Websites Blogs Social Software Static Websites Portals Wikis Discussion forums Communities RSS Instant Messaging Agents Mashups Chat Rooms Video Conferencing Pod- & webcasts Web services Social Networks Collaborative filtering Social Bookmarking VOIP Folksonomies Social search Micro-blogging Video sharing …and much more

“ But in truth, social
software isn’t really about the tools. It’s about what the tools let users do and the business ” problems the tools address. Jakob Nielsen, Usability Guru

The social web emerged because
it reflects basic HUMAN NEEDS © Acando AB Photo credit: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/

Creating Handcraft, home movies, jewelry…
Connecting Love, mating, friendship, alliance, collaboration, career advancement… Broadcasting Likes, dislikes, style, thoughts… Sharing Gifting, commerce, barter, courting, goodwill… credit: http://www.sxc.hu/browse.phtml?f=download&id=836294

Connecting & Sharing in a
business context Find and Rapidly share connect with Social Network and find ideas, people across experiences boundaries and knowledge Become aware Tap into the of what others knowledge of are doing and your informal get context network

Creating & Broadcasting in a
business context Communicate Collect feedback efficiently within in an efficient the team – and and transparent with others Blog way Avoid Introduce new information people quickly to being locked in the team email inboxes

If you are interested in
TOOLS and TECHNOLOGIES, then check out these videos… 11

“ Technology is shifting the
power away from the editors, the publishers, the establishment, the media elite. Now it’s the ” people who are in control. Rupert Murdoch, Global Media Entrepreneur

“ All businesses are media
businesses, because whatever else they do, all businesses rely on the managing of information for two audiences - employees and the world. Clay Shirky, author ” Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=993681

The Internet = power to
the people Reach Anyone can reach a global audience Accessibility Anyone can create and distribute at little or no cost Usability Anyone can operate the means of production Recency Technologies enable instantaneous responses and dialog

#1 The cost of communicating
has collapsed http://www.flickr.com/photos/dcassaa/526858870/sizes/o/

#1 The cost of communicating
has collapsed #2 The cost of organizing has collapsed http://www.flickr.com/photos/dcassaa/526858870/sizes/o/

#1 The cost of communicating
has collapsed #2 The cost of organizing has collapsed So how does this affect a business? http://www.flickr.com/photos/dcassaa/526858870/sizes/o/

97 “ Work is not
a place but something you do. Laurie Heltsley, Proctor & Gamble ”

Definition of social capital The
active connections between people that make cooperation possible. 20

The great promise of Enterprise
2.0 is to uncover and tap into the hidden talent of your organization’s employees by letting and encouraging them to enter the stage.

Graphic credit: Jessica Hagy “
There's a huge opportunity to leverage skills and expertise you already have in ” your company, but the problem is finding it. Rick Hutley, VP Internet Business Solutions at Cisco

“ At the very least,
our systems should help us find ” each other. Ross Mayfield, SocialText Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts

If we happen to find
someone, this is often all we find Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=788309

How can that possibly communicate
the richness of people – such as personality, knowledge, experiences, connections…? Photo credit: http://www.flickr.com/photos/amanky/426137424/

We need to be able
to meet and get to know each other. Virtually. Only then can we begin to build the trust which must exist before we will do things together.

“ If HP knew what
HP knows, we would be three times as profitable. Lewis E Platt, former CEO of HP ”

Old school knowledge management focused
on a burocratic and reactive knowledge extraction and metrics Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts

People don’t give away their
knowledge unless they feel they get something in return, if only it is to be seen. 29

Knowledge must flow… and be
captured in the flow. Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=652988

The application is not the
goal…it is an obstacle between the user and the goal. Photo credit: http://farm4.static.flickr.com/3176/2627570254_e34300e520_o.jpg

“ Email is where knowledge
goes to die. Bill French ” Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=1113494

Who knows what? Anything new?
How to share? How to collaborate? When to contribute? Where to find stuff? Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=836294

“ 71% agree that it
is easier to locate "knowledge" on the web than to find it within their ” internal systems. AIIM Industry Watch Collaboration and Enterprise 2.0, 2009

How did this event happen?
Its just a typical example of collaborative knowledge work...

thecontenteconomy.com It all pretty much
started here

Atle Lennart Skjekkeland Hagberg Hanns
Köhler- Oscar Krüner Berg Henrik Gustafsson Onno The social network grew, Hektor trust was built and we were ready for action.

We had plenty of free
tools at our service

We connected and formed a
collaborative space Quickly form a workspace Invite external parties Share existing content Start collaborating.. within minutes

We created together and shared
using a Wiki Easily co-author information Findable body of knowledge Track and get notified about changes

We shared ideas and built
awareness using a blog Publish ideas and actions Time-stamped and accessible Collect feedback

We had conversations using IM,
talk and video chat and micro-blogging See the presence of your coworkers Send a quick message or chat Video, talk and sharing for virtual meeting Conversations can be captured for later reference

We discovered new things using
a feed reader Monitor many sources efficiently Read in a consistent format Bookmark what you find valuable Share information with collegues Perfect thing to do when mobile!

Lessons for business Embrace the
principles and practices from the social web and empower your knowledge workers Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations 44

Lesson for IT Embrace the
web as a platform and start facilitating the organisation in its Enterprise 2.0 transformation Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations 45

The Acando Approach Think big,
act small Measure, don’t predict Deliver quick value Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts

Direction Enterprise 2.0 Adoption Foundation
Transformation Proof of Concept Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=475910

“ The largest enemy of
change and leadership isn't a “no”. It's a “not yet“…Change almost never fails because it's too early. It almost ” always fails because it's too late. Seth Godin, Author

Thank you!