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Social Software Discussion




                         Chris Sparshott
                         IBM Software Group
• Introductions
• Purpose of meeting
• Social software
  overview
  – Change
• IBM Solutions
  – Lotus Connections
  – LotusLive
• Next Steps
The world has changed
Inter-connected
Inter-connected
Inter-dependent
Inter-dependent
1,250 New Zealanders are losing their job every week.
                   Peter Conway
       Secretary of the New Zealand Council of Trade Unions




     Stock market                                   Jobless
Inter-dependent
  State Department officials earlier urged Twitter to delay scheduled
      maintenance work to avoid interrupting its service in Iran.




                                Twitter


                                                          ?
                               YouTube



Iranian Student Shot
The world has changed
   Every interaction has an effect




The number of interactions is increasing
What is Social Software ?




                            http://flickr.com/photos/deanspic/2371901531/
Social software is normally defined as a range of Web-
dependent tools that allow interaction and information
sharing amongst users.
This computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon and eBay.
Many of these applications share characteristics like
interoperability, service oriented design and the ability
to easily upload information and media.

                          http://en.wikipedia.org/wiki/Social_software
Employees need ...
People                Places           Things



“I need someone to      “We need a     “I need to find
explain this to me”       place to      information”
                        collaborate”

     Tacit             Context           Explicit
What is a Social Network?
     A social network is a network of people.

 But it is not about the people themselves, which
solutions like expertise location focus on; it’s about
                   relationships.

 The value is in the relationship or tie “between”
 people – and the reciprocal activity of giving and
                    receiving:
The benefits of Networking are significant to the
    Individual as well as the Organization
For Individuals, it’s about:               For Organizations, it’s about:

•   Being and staying “in the loop”        •   Improving the productivity of
                                               knowledge workers – since their
•   Being “top of mind” for special            work is highly collaborative and
    projects, interesting work:                social

    Statistics show that more than 70      •   Getting everyone involved in
    percent of jobs are found and filled       innovation through collaboration
    through networking
                                           •   Making everyone’s talent accessible
•   Increased visibility, efficiency and       to the organization
    productivity
                                           •   Improving efficiency by leveraging
•   Improved opportunities to                  the expertise of everyone
    contribute
                                           •   Improved social capital
•   Being efficient by tapping into
    other’s expertise as mentors or        •   Creates a dynamic environment
    consultants                                that will provide sustainable
                                               business advantage through
•   Innovation through brainstorming           employee satisfaction and retention
    and collaboration
Common criticisms include:
                                                   I don't have
                                                     the time
 Sharing is a lot of
      work
                         It doesn't make sense
                               in my role

                                      I'm at clients all the
       My work is
                                          time anyway
      confidential


                              I don't want people
     The tools are too            to bug me
      complicated                      http://flickr.com/photos/notjake13/2512978292/
Common praises include:
                                                    I find information
                                                          quickly
                                                           It gives me a sense
                                                              of community

                                                       It helps me find
                                                            experts

                                                                 It provides
                                                                    some
                                                                 serendipity
                                                            It expands my
                                                                network

                                                         I can learn
                                                        from others
http://flickr.com/photos/26601279@N04/2496173491/
Organisations need social software to...

 Be simple for employees to access and use.

 Offer the security required by corporate guidelines.

 Provide quick and accurate search capabilities.

 Seemlessly integrate into employee workflow.
What's available ?




                     http://flickr.com/photos/beatdrifter/260132788/
What's available ?
                  Lotus Connections (on-premise)
   Homepage
  Provides you with a consolidated, drag & drop customizable view
  Communities
  Create, find, join, and work with communities of people who share a common interest
  Blogs
  Use a weblog to capture unstructured knowledge
  Bookmarks
  Save, organize and share bookmarks; discover others with similar interests & expertise
 Wikis (coming in Q309)
 Create wiki spaces for individuals, groups, and communities to coauthor pages.
 Profiles
 Quickly find expertise by searching across your organization using keywords
  Files
  Upload and share any type of file with colleagues and communities.
  Activities
  Organize your work, plan next steps, and easily tap your professional network


                                                     http://flickr.com/photos/beatdrifter/260132788/
w3                     Role                          www

LC Activities       Shared Tasks               Basecamp

LC Profiles           Profiles        LinkedIn / Facebook

LC Blogs              Blogging                WordPress

LC File Share       File Sharing      Bluehouse, Dropbox

LC Bookmarks     Social Bookmarking            Del.icio.us

LC Communities      Communities                     NING

LC Wiki                Wiki                    Wikipedia




…                        …                              …
What's available ?
                          LotusLive (SaaS)

     Profiles
            Quickly find expertise by searching across your organization using keywords

    Files
             Upload and share any type of file with colleagues and
             communities.
    Activities
          Organize your work, plan next steps, and easily tap your
          professional network
      Blogs (2010)

             Use a weblog to capture unstructured knowledge




                                                  http://flickr.com/photos/beatdrifter/260132788/
Impact of Social Collaboration at
                           IBM
         IBM social software benefits acknowledged by
                    % of survey respondents



Improved customer satisfaction                         42%

              Increased sales                                  60%

 Increased sense of belonging                                      65%

  Improved personal reputation                                     65%

        Increased productivity                                           74%

               Reused assets                                              77%

Shared know ledge w ith others                                                 84%

    Accessed experts quicker                                                   84%

               Increased skills                                                 87%

                                  0%   20%       40%         60%         80%         100%



       *Source: IBM Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents.
Social Software Discussion: How Social Tools Can Help Organizations Collaborate

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Social Software Discussion: How Social Tools Can Help Organizations Collaborate

  • 1. Social Software Discussion Chris Sparshott IBM Software Group
  • 2. • Introductions • Purpose of meeting • Social software overview – Change • IBM Solutions – Lotus Connections – LotusLive • Next Steps
  • 3. The world has changed
  • 7. Inter-dependent 1,250 New Zealanders are losing their job every week. Peter Conway Secretary of the New Zealand Council of Trade Unions Stock market Jobless
  • 8. Inter-dependent State Department officials earlier urged Twitter to delay scheduled maintenance work to avoid interrupting its service in Iran. Twitter ? YouTube Iranian Student Shot
  • 9. The world has changed Every interaction has an effect The number of interactions is increasing
  • 10. What is Social Software ? http://flickr.com/photos/deanspic/2371901531/
  • 11. Social software is normally defined as a range of Web- dependent tools that allow interaction and information sharing amongst users. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon and eBay. Many of these applications share characteristics like interoperability, service oriented design and the ability to easily upload information and media. http://en.wikipedia.org/wiki/Social_software
  • 12. Employees need ... People Places Things “I need someone to “We need a “I need to find explain this to me” place to information” collaborate” Tacit Context Explicit
  • 13. What is a Social Network? A social network is a network of people. But it is not about the people themselves, which solutions like expertise location focus on; it’s about relationships. The value is in the relationship or tie “between” people – and the reciprocal activity of giving and receiving:
  • 14. The benefits of Networking are significant to the Individual as well as the Organization For Individuals, it’s about: For Organizations, it’s about: • Being and staying “in the loop” • Improving the productivity of knowledge workers – since their • Being “top of mind” for special work is highly collaborative and projects, interesting work: social Statistics show that more than 70 • Getting everyone involved in percent of jobs are found and filled innovation through collaboration through networking • Making everyone’s talent accessible • Increased visibility, efficiency and to the organization productivity • Improving efficiency by leveraging • Improved opportunities to the expertise of everyone contribute • Improved social capital • Being efficient by tapping into other’s expertise as mentors or • Creates a dynamic environment consultants that will provide sustainable business advantage through • Innovation through brainstorming employee satisfaction and retention and collaboration
  • 15. Common criticisms include: I don't have the time Sharing is a lot of work It doesn't make sense in my role I'm at clients all the My work is time anyway confidential I don't want people The tools are too to bug me complicated http://flickr.com/photos/notjake13/2512978292/
  • 16. Common praises include: I find information quickly It gives me a sense of community It helps me find experts It provides some serendipity It expands my network I can learn from others http://flickr.com/photos/26601279@N04/2496173491/
  • 17. Organisations need social software to... Be simple for employees to access and use. Offer the security required by corporate guidelines. Provide quick and accurate search capabilities. Seemlessly integrate into employee workflow.
  • 18. What's available ? http://flickr.com/photos/beatdrifter/260132788/
  • 19. What's available ? Lotus Connections (on-premise) Homepage Provides you with a consolidated, drag & drop customizable view Communities Create, find, join, and work with communities of people who share a common interest Blogs Use a weblog to capture unstructured knowledge Bookmarks Save, organize and share bookmarks; discover others with similar interests & expertise Wikis (coming in Q309) Create wiki spaces for individuals, groups, and communities to coauthor pages. Profiles Quickly find expertise by searching across your organization using keywords Files Upload and share any type of file with colleagues and communities. Activities Organize your work, plan next steps, and easily tap your professional network http://flickr.com/photos/beatdrifter/260132788/
  • 20. w3 Role www LC Activities Shared Tasks Basecamp LC Profiles Profiles LinkedIn / Facebook LC Blogs Blogging WordPress LC File Share File Sharing Bluehouse, Dropbox LC Bookmarks Social Bookmarking Del.icio.us LC Communities Communities NING LC Wiki Wiki Wikipedia … … …
  • 21. What's available ? LotusLive (SaaS) Profiles Quickly find expertise by searching across your organization using keywords Files Upload and share any type of file with colleagues and communities. Activities Organize your work, plan next steps, and easily tap your professional network Blogs (2010) Use a weblog to capture unstructured knowledge http://flickr.com/photos/beatdrifter/260132788/
  • 22. Impact of Social Collaboration at IBM IBM social software benefits acknowledged by % of survey respondents Improved customer satisfaction 42% Increased sales 60% Increased sense of belonging 65% Improved personal reputation 65% Increased productivity 74% Reused assets 77% Shared know ledge w ith others 84% Accessed experts quicker 84% Increased skills 87% 0% 20% 40% 60% 80% 100% *Source: IBM Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents.