SlideShare a Scribd company logo
1 of 14
Are You Moving
    Forward or…
Are You The Red Queen?
“It takes all the running you can do,
   to keep in the same place. If you
   want to get somewhere else, you
   must run at least twice as fast as
                  that!”

                     - Red Queen
“Continuing adaptation is needed in
  order for a species to maintain its
 relative fitness amongst the systems
        being co-evolved with”

                    - Wikipedia
Technology Keeps Getting Faster…




           Source: http://www.time.com/time/interactive/0,31813,2048601,00.html
…But People Do Not




       Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html
Who doesn’t
feel a bit crazy?
People Are The Weakest Link




                    http://www.flickr.com/photos/tuis_imaging/551821634/
You can try to
 keep up with
technology….
…or you can
   make the
weakest link your
  competitive
 differentiator
Money + Meaningful Work
          Sustainability >Money
            Flexibility
           Relevance
           Empathy
            Listening
             Caring




                      Credit: Jessica Jackley, Poverty, Money and Love.
Cost Savings
                   • Loyalty
                   • Forgiveness
      Great        • Time
                   • Peer support
  Relationships    • Issue reporting

increase margins   Revenue
                   • Preference
                   • Patience
                   • Advocacy
                   • Competitive lockout
                   • Authentic insights
Identifying Relationship Needs
             Awareness                      Awareness                    Understanding of                   Contextual Trust                       Forgiveness
Encounter




                                                          Development




                                                                                              Friendship




                                                                                                                                Partnership
                         Recognition
                                            Resonance                       compatibility                  Contextual Loyalty                      Advocacy &
                                                                           Piqued interest                        Contextual                          Defense
                                                                        Acknowledgement                            Advocacy                     Universal Trust
                                                                            of relationship                                                   Universal Loyalty




 Social Media (Content-Based) Engagement

                  Cheap & Fast


                                       Community (Relationship-Based) Engagement

                                           Cost Effective & Faster (trust-based)


                                                    Direct Engagement
                                                             Expensive & Slow
Measurable But Not Immediate
Return




                 Investment
An Enterprise Relationship Roadmap
     The Community Maturity Model

More Related Content

What's hot

How To Be a Thought Leader - Online
How To Be a Thought Leader - OnlineHow To Be a Thought Leader - Online
How To Be a Thought Leader - OnlineLeader Networks
 
Building Effective Social Media Communities for Business
Building Effective Social Media Communities for BusinessBuilding Effective Social Media Communities for Business
Building Effective Social Media Communities for BusinessJim Haughwout
 
PM webinar People power - Jane Marsh slides
PM webinar People power - Jane Marsh slidesPM webinar People power - Jane Marsh slides
PM webinar People power - Jane Marsh slidesPeople Management
 
Meyer Memorial Trust
Meyer Memorial TrustMeyer Memorial Trust
Meyer Memorial TrustBeth Kanter
 
TaviTalks presentation #whyshare
TaviTalks presentation #whyshareTaviTalks presentation #whyshare
TaviTalks presentation #whyshareRoxanne Persaud
 
Social Media-Q&A, tutorial, best practices, etc
Social Media-Q&A, tutorial, best practices, etcSocial Media-Q&A, tutorial, best practices, etc
Social Media-Q&A, tutorial, best practices, etcagawestfal
 
Demonstrating value with Communities Of Practice
Demonstrating value with Communities Of PracticeDemonstrating value with Communities Of Practice
Demonstrating value with Communities Of PracticeCollabor8now Ltd
 
The ibm social journey
The ibm social journeyThe ibm social journey
The ibm social journeyLetsConnect
 
Making your Corporate Blog a Customer Connection Hub
Making your Corporate Blog a Customer Connection HubMaking your Corporate Blog a Customer Connection Hub
Making your Corporate Blog a Customer Connection HubDell Social Media
 
Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Seb Maje
 
Strengthening Civil Society Through Social Media: with notes
Strengthening Civil Society Through Social Media: with notesStrengthening Civil Society Through Social Media: with notes
Strengthening Civil Society Through Social Media: with notesDavid Wilcox
 
Business Gets Social, BGS2012, Sofia
Business Gets Social, BGS2012, SofiaBusiness Gets Social, BGS2012, Sofia
Business Gets Social, BGS2012, SofiaIBS Bulgaria
 
From social media to social business
From social media to social businessFrom social media to social business
From social media to social businessJeroen Spierings
 
Digital Connectedness: Maximising the Potential of your Higher Education Netw...
Digital Connectedness: Maximising the Potential of your Higher Education Netw...Digital Connectedness: Maximising the Potential of your Higher Education Netw...
Digital Connectedness: Maximising the Potential of your Higher Education Netw...Sue Beckingham
 
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)Stuart McIntyre
 
LegalTech09: 5 Things Every Practice Should Know About Web 2.0
LegalTech09: 5 Things Every Practice Should Know About Web 2.0LegalTech09: 5 Things Every Practice Should Know About Web 2.0
LegalTech09: 5 Things Every Practice Should Know About Web 2.0Lee Bryant
 
Jci social-media
Jci social-mediaJci social-media
Jci social-mediaRalli
 

What's hot (19)

Communities for Innovation
Communities for Innovation Communities for Innovation
Communities for Innovation
 
How To Be a Thought Leader - Online
How To Be a Thought Leader - OnlineHow To Be a Thought Leader - Online
How To Be a Thought Leader - Online
 
Building Effective Social Media Communities for Business
Building Effective Social Media Communities for BusinessBuilding Effective Social Media Communities for Business
Building Effective Social Media Communities for Business
 
PM webinar People power - Jane Marsh slides
PM webinar People power - Jane Marsh slidesPM webinar People power - Jane Marsh slides
PM webinar People power - Jane Marsh slides
 
Meyer Memorial Trust
Meyer Memorial TrustMeyer Memorial Trust
Meyer Memorial Trust
 
TaviTalks presentation #whyshare
TaviTalks presentation #whyshareTaviTalks presentation #whyshare
TaviTalks presentation #whyshare
 
Slides
SlidesSlides
Slides
 
Social Media-Q&A, tutorial, best practices, etc
Social Media-Q&A, tutorial, best practices, etcSocial Media-Q&A, tutorial, best practices, etc
Social Media-Q&A, tutorial, best practices, etc
 
Demonstrating value with Communities Of Practice
Demonstrating value with Communities Of PracticeDemonstrating value with Communities Of Practice
Demonstrating value with Communities Of Practice
 
The ibm social journey
The ibm social journeyThe ibm social journey
The ibm social journey
 
Making your Corporate Blog a Customer Connection Hub
Making your Corporate Blog a Customer Connection HubMaking your Corporate Blog a Customer Connection Hub
Making your Corporate Blog a Customer Connection Hub
 
Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.
 
Strengthening Civil Society Through Social Media: with notes
Strengthening Civil Society Through Social Media: with notesStrengthening Civil Society Through Social Media: with notes
Strengthening Civil Society Through Social Media: with notes
 
Business Gets Social, BGS2012, Sofia
Business Gets Social, BGS2012, SofiaBusiness Gets Social, BGS2012, Sofia
Business Gets Social, BGS2012, Sofia
 
From social media to social business
From social media to social businessFrom social media to social business
From social media to social business
 
Digital Connectedness: Maximising the Potential of your Higher Education Netw...
Digital Connectedness: Maximising the Potential of your Higher Education Netw...Digital Connectedness: Maximising the Potential of your Higher Education Netw...
Digital Connectedness: Maximising the Potential of your Higher Education Netw...
 
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)
 
LegalTech09: 5 Things Every Practice Should Know About Web 2.0
LegalTech09: 5 Things Every Practice Should Know About Web 2.0LegalTech09: 5 Things Every Practice Should Know About Web 2.0
LegalTech09: 5 Things Every Practice Should Know About Web 2.0
 
Jci social-media
Jci social-mediaJci social-media
Jci social-media
 

Viewers also liked

Social Media is Broken... Communities are Your Duct Tape
Social Media is Broken... Communities are Your Duct TapeSocial Media is Broken... Communities are Your Duct Tape
Social Media is Broken... Communities are Your Duct TapeEngaged Organizations
 
The Emerging Role of the Community Manager
The Emerging Role of the Community ManagerThe Emerging Role of the Community Manager
The Emerging Role of the Community ManagerJim Storer
 
The Role of the Community Manager Open Source software
The Role of the Community Manager Open Source softwareThe Role of the Community Manager Open Source software
The Role of the Community Manager Open Source softwareSelva Orejón
 
Liones community strategy checklist (English version)
Liones community strategy checklist (English version)Liones community strategy checklist (English version)
Liones community strategy checklist (English version)Jan Benedictus
 
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Role
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Role2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Role
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Roleswarm conference
 
Liones Community-strategie checklist
Liones Community-strategie checklist Liones Community-strategie checklist
Liones Community-strategie checklist Jan Benedictus
 
18 examples of good practice community engagement online
18 examples of good practice community engagement online18 examples of good practice community engagement online
18 examples of good practice community engagement onlineBang the Table
 
Working in the Social World: Complex Adaptive Systems
Working in the Social World: Complex Adaptive SystemsWorking in the Social World: Complex Adaptive Systems
Working in the Social World: Complex Adaptive SystemsEngaged Organizations
 
How Community Groups, Not For Profits and Local Government can use Social Med...
How Community Groups, Not For Profits and Local Government can use Social Med...How Community Groups, Not For Profits and Local Government can use Social Med...
How Community Groups, Not For Profits and Local Government can use Social Med...Symphony3
 
Using Facebook and Twitter as Community Engagement Tools, some pros and cons
Using Facebook and Twitter as Community Engagement Tools, some pros and consUsing Facebook and Twitter as Community Engagement Tools, some pros and cons
Using Facebook and Twitter as Community Engagement Tools, some pros and consBang the Table
 
Complex Adaptive System Architecture By Marcela Oliva B
Complex Adaptive System Architecture By Marcela Oliva BComplex Adaptive System Architecture By Marcela Oliva B
Complex Adaptive System Architecture By Marcela Oliva BTensegrity Wiki
 
Pembangunan Pedesaan dengan Pendekatan Komunitas
Pembangunan Pedesaan dengan Pendekatan KomunitasPembangunan Pedesaan dengan Pendekatan Komunitas
Pembangunan Pedesaan dengan Pendekatan KomunitasSyahyuti Si-Buyuang
 
Yoda's Lessons For Social Business Professionals
Yoda's Lessons For Social Business ProfessionalsYoda's Lessons For Social Business Professionals
Yoda's Lessons For Social Business ProfessionalsEngaged Organizations
 
Reality Check: People and Organizations in the Digital Age
Reality Check: People and Organizations in the Digital AgeReality Check: People and Organizations in the Digital Age
Reality Check: People and Organizations in the Digital AgeJane McConnell
 
Habaradas - Managing for-profit social enterprises
Habaradas - Managing for-profit social enterprisesHabaradas - Managing for-profit social enterprises
Habaradas - Managing for-profit social enterprisesRaymund Habaradas
 
fog computing
fog computingfog computing
fog computingMphasis
 
Community Engagement Presentation
Community Engagement PresentationCommunity Engagement Presentation
Community Engagement PresentationSnook
 
Fog computing provide security to data in cloud ppt
Fog computing provide security to data in cloud pptFog computing provide security to data in cloud ppt
Fog computing provide security to data in cloud pptpriyanka reddy
 
Community Relationship Management
Community Relationship ManagementCommunity Relationship Management
Community Relationship ManagementChristof Sprenger
 

Viewers also liked (20)

Social Media is Broken... Communities are Your Duct Tape
Social Media is Broken... Communities are Your Duct TapeSocial Media is Broken... Communities are Your Duct Tape
Social Media is Broken... Communities are Your Duct Tape
 
The Emerging Role of the Community Manager
The Emerging Role of the Community ManagerThe Emerging Role of the Community Manager
The Emerging Role of the Community Manager
 
The Role of the Community Manager Open Source software
The Role of the Community Manager Open Source softwareThe Role of the Community Manager Open Source software
The Role of the Community Manager Open Source software
 
Liones community strategy checklist (English version)
Liones community strategy checklist (English version)Liones community strategy checklist (English version)
Liones community strategy checklist (English version)
 
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Role
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Role2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Role
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Role
 
Liones Community-strategie checklist
Liones Community-strategie checklist Liones Community-strategie checklist
Liones Community-strategie checklist
 
18 examples of good practice community engagement online
18 examples of good practice community engagement online18 examples of good practice community engagement online
18 examples of good practice community engagement online
 
Working in the Social World: Complex Adaptive Systems
Working in the Social World: Complex Adaptive SystemsWorking in the Social World: Complex Adaptive Systems
Working in the Social World: Complex Adaptive Systems
 
How Community Groups, Not For Profits and Local Government can use Social Med...
How Community Groups, Not For Profits and Local Government can use Social Med...How Community Groups, Not For Profits and Local Government can use Social Med...
How Community Groups, Not For Profits and Local Government can use Social Med...
 
Using Facebook and Twitter as Community Engagement Tools, some pros and cons
Using Facebook and Twitter as Community Engagement Tools, some pros and consUsing Facebook and Twitter as Community Engagement Tools, some pros and cons
Using Facebook and Twitter as Community Engagement Tools, some pros and cons
 
Community Engagement
Community Engagement Community Engagement
Community Engagement
 
Complex Adaptive System Architecture By Marcela Oliva B
Complex Adaptive System Architecture By Marcela Oliva BComplex Adaptive System Architecture By Marcela Oliva B
Complex Adaptive System Architecture By Marcela Oliva B
 
Pembangunan Pedesaan dengan Pendekatan Komunitas
Pembangunan Pedesaan dengan Pendekatan KomunitasPembangunan Pedesaan dengan Pendekatan Komunitas
Pembangunan Pedesaan dengan Pendekatan Komunitas
 
Yoda's Lessons For Social Business Professionals
Yoda's Lessons For Social Business ProfessionalsYoda's Lessons For Social Business Professionals
Yoda's Lessons For Social Business Professionals
 
Reality Check: People and Organizations in the Digital Age
Reality Check: People and Organizations in the Digital AgeReality Check: People and Organizations in the Digital Age
Reality Check: People and Organizations in the Digital Age
 
Habaradas - Managing for-profit social enterprises
Habaradas - Managing for-profit social enterprisesHabaradas - Managing for-profit social enterprises
Habaradas - Managing for-profit social enterprises
 
fog computing
fog computingfog computing
fog computing
 
Community Engagement Presentation
Community Engagement PresentationCommunity Engagement Presentation
Community Engagement Presentation
 
Fog computing provide security to data in cloud ppt
Fog computing provide security to data in cloud pptFog computing provide security to data in cloud ppt
Fog computing provide security to data in cloud ppt
 
Community Relationship Management
Community Relationship ManagementCommunity Relationship Management
Community Relationship Management
 

Similar to Are You The Red Queen?

How to Build Relationships with Social Media
How to Build Relationships with Social MediaHow to Build Relationships with Social Media
How to Build Relationships with Social MediaAyelet Baron
 
Smart Brands in the Connected Age
Smart Brands in the Connected AgeSmart Brands in the Connected Age
Smart Brands in the Connected AgeTim Leberecht
 
Social Media - What's in it for me?
Social Media - What's in it for me?Social Media - What's in it for me?
Social Media - What's in it for me?Andrew Gerrard
 
Why Traditional Intranets Fail Today's Knowledge Workers
Why Traditional Intranets Fail Today's Knowledge WorkersWhy Traditional Intranets Fail Today's Knowledge Workers
Why Traditional Intranets Fail Today's Knowledge WorkersTieto Corporation
 
2012.11.09 management by trust - peter maas
2012.11.09   management by trust - peter maas2012.11.09   management by trust - peter maas
2012.11.09 management by trust - peter maasSheffie Jos
 
Blur Pma Chicago - Igniting Advocacy Through Social Media
Blur Pma Chicago - Igniting Advocacy Through Social MediaBlur Pma Chicago - Igniting Advocacy Through Social Media
Blur Pma Chicago - Igniting Advocacy Through Social MediaBrandon Murphy
 
2012 Orange County's Most Trusted Brands Framework
2012 Orange County's Most Trusted Brands Framework2012 Orange County's Most Trusted Brands Framework
2012 Orange County's Most Trusted Brands FrameworkDGWB
 
Setting Up for Collaboration: Top Four Things to Keep in Mind
Setting Up for Collaboration: Top Four Things to Keep in MindSetting Up for Collaboration: Top Four Things to Keep in Mind
Setting Up for Collaboration: Top Four Things to Keep in MindChristopher Wilson
 
Barrett Values Centre - Cultural Transformation Tools Overview 2012 ctt over...
Barrett Values Centre - Cultural Transformation Tools Overview 2012  ctt over...Barrett Values Centre - Cultural Transformation Tools Overview 2012  ctt over...
Barrett Values Centre - Cultural Transformation Tools Overview 2012 ctt over...Phil Clothier
 
Communities of practice playbook
Communities of practice playbookCommunities of practice playbook
Communities of practice playbookYammer
 
Tues oct 23 am sector sustainability tracey vaughan english
Tues oct 23 am sector sustainability tracey vaughan englishTues oct 23 am sector sustainability tracey vaughan english
Tues oct 23 am sector sustainability tracey vaughan englishocasiconference
 
Recognizing and Cultivating Trust: The Primary Driver of Network Impact
Recognizing and Cultivating Trust: The Primary Driver of Network ImpactRecognizing and Cultivating Trust: The Primary Driver of Network Impact
Recognizing and Cultivating Trust: The Primary Driver of Network Impact4Good.org
 
Who is the digital you
Who is the digital youWho is the digital you
Who is the digital youTony Fish
 
Branding Banks For Shareholder Value 3.0 Customer Perceptions
Branding Banks For Shareholder Value 3.0 Customer PerceptionsBranding Banks For Shareholder Value 3.0 Customer Perceptions
Branding Banks For Shareholder Value 3.0 Customer PerceptionsGeoffrey Johns
 
Lecture 6 collaborative consumption and creating shared value using onlne ser...
Lecture 6 collaborative consumption and creating shared value using onlne ser...Lecture 6 collaborative consumption and creating shared value using onlne ser...
Lecture 6 collaborative consumption and creating shared value using onlne ser...suresh sood
 

Similar to Are You The Red Queen? (20)

How to Build Relationships with Social Media
How to Build Relationships with Social MediaHow to Build Relationships with Social Media
How to Build Relationships with Social Media
 
Smart Brands in the Connected Age
Smart Brands in the Connected AgeSmart Brands in the Connected Age
Smart Brands in the Connected Age
 
Social Media - What's in it for me?
Social Media - What's in it for me?Social Media - What's in it for me?
Social Media - What's in it for me?
 
Why Traditional Intranets Fail Today's Knowledge Workers
Why Traditional Intranets Fail Today's Knowledge WorkersWhy Traditional Intranets Fail Today's Knowledge Workers
Why Traditional Intranets Fail Today's Knowledge Workers
 
INFLUENTIAL LEADERSHIP MASTERCLASS
INFLUENTIAL LEADERSHIP MASTERCLASSINFLUENTIAL LEADERSHIP MASTERCLASS
INFLUENTIAL LEADERSHIP MASTERCLASS
 
Stickies on my wall
Stickies on my wallStickies on my wall
Stickies on my wall
 
2012.11.09 management by trust - peter maas
2012.11.09   management by trust - peter maas2012.11.09   management by trust - peter maas
2012.11.09 management by trust - peter maas
 
Blur Pma Chicago - Igniting Advocacy Through Social Media
Blur Pma Chicago - Igniting Advocacy Through Social MediaBlur Pma Chicago - Igniting Advocacy Through Social Media
Blur Pma Chicago - Igniting Advocacy Through Social Media
 
2012 Orange County's Most Trusted Brands Framework
2012 Orange County's Most Trusted Brands Framework2012 Orange County's Most Trusted Brands Framework
2012 Orange County's Most Trusted Brands Framework
 
Setting Up for Collaboration: Top Four Things to Keep in Mind
Setting Up for Collaboration: Top Four Things to Keep in MindSetting Up for Collaboration: Top Four Things to Keep in Mind
Setting Up for Collaboration: Top Four Things to Keep in Mind
 
6 claire cater
6 claire cater6 claire cater
6 claire cater
 
Barrett Values Centre - Cultural Transformation Tools Overview 2012 ctt over...
Barrett Values Centre - Cultural Transformation Tools Overview 2012  ctt over...Barrett Values Centre - Cultural Transformation Tools Overview 2012  ctt over...
Barrett Values Centre - Cultural Transformation Tools Overview 2012 ctt over...
 
CTT overview 2012
CTT overview 2012 CTT overview 2012
CTT overview 2012
 
Communities of practice playbook
Communities of practice playbookCommunities of practice playbook
Communities of practice playbook
 
Tues oct 23 am sector sustainability tracey vaughan english
Tues oct 23 am sector sustainability tracey vaughan englishTues oct 23 am sector sustainability tracey vaughan english
Tues oct 23 am sector sustainability tracey vaughan english
 
Recognizing and Cultivating Trust: The Primary Driver of Network Impact
Recognizing and Cultivating Trust: The Primary Driver of Network ImpactRecognizing and Cultivating Trust: The Primary Driver of Network Impact
Recognizing and Cultivating Trust: The Primary Driver of Network Impact
 
Who is the digital you
Who is the digital youWho is the digital you
Who is the digital you
 
Analytics #ftw
Analytics #ftwAnalytics #ftw
Analytics #ftw
 
Branding Banks For Shareholder Value 3.0 Customer Perceptions
Branding Banks For Shareholder Value 3.0 Customer PerceptionsBranding Banks For Shareholder Value 3.0 Customer Perceptions
Branding Banks For Shareholder Value 3.0 Customer Perceptions
 
Lecture 6 collaborative consumption and creating shared value using onlne ser...
Lecture 6 collaborative consumption and creating shared value using onlne ser...Lecture 6 collaborative consumption and creating shared value using onlne ser...
Lecture 6 collaborative consumption and creating shared value using onlne ser...
 

More from Engaged Organizations

More from Engaged Organizations (9)

Communities in the Digital Workplace 2021
Communities in the Digital Workplace 2021Communities in the Digital Workplace 2021
Communities in the Digital Workplace 2021
 
Becoming Hybrid: Social Now May 2022 Keynote.pdf
Becoming Hybrid: Social Now May 2022 Keynote.pdfBecoming Hybrid: Social Now May 2022 Keynote.pdf
Becoming Hybrid: Social Now May 2022 Keynote.pdf
 
Managing Hybrid Teams
Managing Hybrid TeamsManaging Hybrid Teams
Managing Hybrid Teams
 
Resources for Using Digital Channels in a Crisis
Resources for Using Digital Channels in a Crisis Resources for Using Digital Channels in a Crisis
Resources for Using Digital Channels in a Crisis
 
2019 State of Community Management
2019 State of Community Management2019 State of Community Management
2019 State of Community Management
 
The State of Community Management 2018
The State of Community Management 2018The State of Community Management 2018
The State of Community Management 2018
 
2012 State of Community Management
2012 State of Community Management2012 State of Community Management
2012 State of Community Management
 
The Naked Ceo
The Naked CeoThe Naked Ceo
The Naked Ceo
 
This Little Piggy Went to Market
This Little Piggy Went to MarketThis Little Piggy Went to Market
This Little Piggy Went to Market
 

Recently uploaded

pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 

Recently uploaded (20)

pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 

Are You The Red Queen?

  • 1. Are You Moving Forward or… Are You The Red Queen?
  • 2. “It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” - Red Queen
  • 3. “Continuing adaptation is needed in order for a species to maintain its relative fitness amongst the systems being co-evolved with” - Wikipedia
  • 4. Technology Keeps Getting Faster… Source: http://www.time.com/time/interactive/0,31813,2048601,00.html
  • 5. …But People Do Not Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html
  • 6. Who doesn’t feel a bit crazy?
  • 7. People Are The Weakest Link http://www.flickr.com/photos/tuis_imaging/551821634/
  • 8. You can try to keep up with technology….
  • 9. …or you can make the weakest link your competitive differentiator
  • 10. Money + Meaningful Work Sustainability >Money Flexibility Relevance Empathy Listening Caring Credit: Jessica Jackley, Poverty, Money and Love.
  • 11. Cost Savings • Loyalty • Forgiveness Great • Time • Peer support Relationships • Issue reporting increase margins Revenue • Preference • Patience • Advocacy • Competitive lockout • Authentic insights
  • 12. Identifying Relationship Needs Awareness Awareness Understanding of Contextual Trust Forgiveness Encounter Development Friendship Partnership Recognition Resonance compatibility Contextual Loyalty Advocacy & Piqued interest Contextual Defense Acknowledgement Advocacy Universal Trust of relationship Universal Loyalty Social Media (Content-Based) Engagement Cheap & Fast Community (Relationship-Based) Engagement Cost Effective & Faster (trust-based) Direct Engagement Expensive & Slow
  • 13. Measurable But Not Immediate Return Investment
  • 14. An Enterprise Relationship Roadmap The Community Maturity Model

Editor's Notes

  1. The majority of humans – when they have the option – will choose relationships that provide financial benefits And meaning, empathy, relevance, & flexibility over financial benefits alone. These multi-faceted relationships also improve performance and productivity. [Monkey study in the 50s – baby monkeys choose furry mother over a bottle]
  2. We typically don’t look at our organizational ecosystems and identifying the type of relationship we need with various constituent groups to achieve optimal organizational performance but I believe this is the crux of the social business movement – making a concerted effort to engage people at the level which best serves the organization. Most businesses already do this in some capacity – B2B firms know relationship selling yields better results than a transactional model. Professional services firms spend a great deal more on employee professional development because they are the key value creators. In that past, if organizations wanted rich relationships, the only option was to invest heavily in one-on-one mechanisms – in person meetings and events, phone calls, emails. This one-to-one approach is still required for a rich friendship or partnership – social environments will not entirely eliminate that need.However, what social business approaches have done is created more efficient methods of developing and sustaining relationships, particularly in what I call the Encounter, Recognition, and Development stages of a relationship.