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<ul>Session BP304   The Way of the Social Dragon:  Ten Key Strategies for Building a Thriving Social Community  in Your Or...
<ul>Who We Are </ul>WordleWhite.jpg IMG_0574.JPG <ul>http://about.me/katmandelstein </ul><ul>Wordle for Carlos </ul><ul>ht...
What are we going to talk about in this session? <ul><li>You've got a Social Pilot, now what? The Social Dragon knows...
We'll take a first hand look at some of the social capabilities in the IBM Social Business offerings that are key for comm...
Discover Ten Key Strategies for Building a Thriving Social Community  in Your Organization
Take a first hand look at some Community Best Practices from IBM, RockTeam & Customers
Learn how you will know when you have succeeded </li></ul>
Why do some Social Business projects fail? <ul><li>Just because you build it, does not guarantee they will come
It's not about the tools,  it's about the people
People are set in their ways
It's not easy to change corporate culture </li></ul>Image: Ambro / FreeDigitalPhotos.net
Learning the Way of the Social Dragon <ul><li>&quot;Dragon&quot; comes to us from the Greek word for seeing &quot;derkein”...
The Social Dragon has the power to connect networks of business people – whether consultants, customers, partners research...
The Social Dragon has the vision to build a strong community . </li></ul>
Our need for social interactions, community and social media is inherent. We are social creatures by nature who crave mean...
“ Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. S...
According to IDC's Social Business Survey conducted in September 2010, 41% of respondents indicated that they have already...
...the fastest-growing segment of the collaborative applications market is the emerging social platforms category. The soc...
The Consumerization of IT.....  ....Are YOU ready?
And the job itself most likely won't be based in an IT department, but embedded in another business function such as sales...
Unlike the traditional IT environment, which consisted of a portfolio or inventory of discrete applications and technologi...
<ul>Empowering the Social Dragon's Magic </ul><ul><li>IBM Connections ®  3.0 </li><ul><li>Industry-leading Social Business...
Built on the robust Websphere ®  platform creating new technical learning opportunities for the classic Lotus Notes ®  Dom...
grid3 5.3 hours wasted per employee per week due to inefficient processes make decisions with the wrong input at least onc...
IBM Rational Team Concert™ +  IBM Connections ®   Connecting Software Development Projects with Communities <ul><li>Provid...
Coordinate cross organization projects involving both development and business stakeholders by linking IBM Connections act...
Connections Files – Enabling Community Collaboration
I BM Lotus Notes ®  8.5.3 & IBM Connections ®  Files & Profiles NEW Entitlement for IBM Lotus Notes Domino ®  8.5.3   Cust...
A Fire Breathing Technical Community! <ul><li>Fact: The Notes/Domino 8.5.3 release includes a significant new entitlement ...
These entitlements join IBM Sametime ®  Entry, IBM Lotus Symphony™, Tivoli ®   Directory Integrator, Lotus Mobile Notes ® ...
Your Community Platform is Ready!  Are you? </li></ul>
How Do Notes & Domino 8.5.3 Enable Community? Source: http://ibmtvdemo.edgesuite.net/software/lotus/demo/notes/version853/...
The point is... . ..the Platform for Social Business and Community is available now to our Notes & Domino Community. ..bre...
We Live in a Real-Time Culture Dissemination of news via social media,  social sharing, location-based apps,  shopping, th...
IBM Sametime ®   & UC2 ®  enables Community <ul><li>Moving from the Inbox to Instant Meetings (Real-time Collaboration!) <...
IBM Sametime ®   & UC2 ®  enables Community “ Our idea is to let knowledge workers have all-round connectivity,” said IBM ...
<ul>Empowering the Social Dragon's Magic </ul>IBM Social Business in the Cloud!  with LotusLive™ <ul><li>The All Encompass...
LotusLive Notes™ & LotusLive Engage™ </li></ul></ul><ul><ul><ul><li>Social Collaboration in the cloud with messaging, proj...
Community in the Cloud with LotusLive ™
<ul>Ten Key Strategies for Building a Thriving Social Community in Your Organization </ul><ul><li>Breathe Fire into Igniti...
Create a Culture of Belonging
Set Shared Business Objectives
Manage the Scope of a Community
Appoint a Community Manager
Transform Time and Space
Leverage the Wisdom of the Crowd
Recognize and Reward Participation
Identify Dragon Apprentices and Let them Lead
Sustain the Momentum over the Long Haul </li></ul>
Breathe Fire Into Igniting  the Community <ul><li>Community awareness is key!
Ignite the fire with a strong community launch and enablement
Understand what motivates those who you want to participate in your community
Respect their roles in establishing and growing the community </li></ul>
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LS12 BP304 The Way Of The Social Dragon

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LS12 BP304 The Way Of The Social Dragon

  1. 1. <ul>Session BP304 The Way of the Social Dragon: Ten Key Strategies for Building a Thriving Social Community in Your Organization </ul><ul>Carlos Casas | CEO | RockTeam & IBM Champion Kat Mandelstein | Director | IBM Collaboration Solutions </ul>
  2. 2. <ul>Who We Are </ul>WordleWhite.jpg IMG_0574.JPG <ul>http://about.me/katmandelstein </ul><ul>Wordle for Carlos </ul><ul>http://about.me/carloscasas </ul>
  3. 3. What are we going to talk about in this session? <ul><li>You've got a Social Pilot, now what? The Social Dragon knows...
  4. 4. We'll take a first hand look at some of the social capabilities in the IBM Social Business offerings that are key for community adoption
  5. 5. Discover Ten Key Strategies for Building a Thriving Social Community in Your Organization
  6. 6. Take a first hand look at some Community Best Practices from IBM, RockTeam & Customers
  7. 7. Learn how you will know when you have succeeded </li></ul>
  8. 8. Why do some Social Business projects fail? <ul><li>Just because you build it, does not guarantee they will come
  9. 9. It's not about the tools, it's about the people
  10. 10. People are set in their ways
  11. 11. It's not easy to change corporate culture </li></ul>Image: Ambro / FreeDigitalPhotos.net
  12. 12. Learning the Way of the Social Dragon <ul><li>&quot;Dragon&quot; comes to us from the Greek word for seeing &quot;derkein”. The dragon has unusually sharp vision in the physical, intellectual and psychic realms.
  13. 13. The Social Dragon has the power to connect networks of business people – whether consultants, customers, partners researchers or employees – to drive collaboration and innovation.
  14. 14. The Social Dragon has the vision to build a strong community . </li></ul>
  15. 15. Our need for social interactions, community and social media is inherent. We are social creatures by nature who crave meaningful interactions with others. - Dave McGurgan (@dmcgurgan), Digital Media Manager, RockTeam
  16. 16. “ Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter … we want to belong ...” http://www.famousbloggers.net/66-awesome-social-media-quotes.html - Seth Godin, sethgodin.typepad.com
  17. 17. According to IDC's Social Business Survey conducted in September 2010, 41% of respondents indicated that they have already implemented an enterprise social software solution and 35% of survey respondents believed that using social software made them more productive. R espondents experienced an 11-30% in time savings.
  18. 18. ...the fastest-growing segment of the collaborative applications market is the emerging social platforms category. The social platforms market achieved $370 million in 2009 and will reach nearly $2 billion by 2014, representing a compound annual growth rate (CAGR) of 38.2% over the forecast period. Source: Becoming a Social Business: The IBM Story - ftp://ps.boulder.ibm.com/ftp/demos/226706-IDC-Whitepaper-Becoming-a-Social-Business-IBM-Story.pdf
  19. 19. The Consumerization of IT..... ....Are YOU ready?
  20. 20. And the job itself most likely won't be based in an IT department, but embedded in another business function such as sales, marketing, manufacturing, or supply chain, with the employee working alongside tech-savvy business colleagues. Source: Computer World – IT's winning (and losing Job Titles - http://bit.ly/shV5Tw
  21. 21. Unlike the traditional IT environment, which consisted of a portfolio or inventory of discrete applications and technologies tended by in-house technical specialists, the emerging environment is a tightly-woven fabric of on-premises and off-premises services offered to an increasingly mobile workforce and customer base on an ever-widening range of consumer devices, like smartphones and iPads. Source: Computer World – IT's winning (and losing Job Titles - http://bit.ly/shV5Tw
  22. 22. <ul>Empowering the Social Dragon's Magic </ul><ul><li>IBM Connections ® 3.0 </li><ul><li>Industry-leading Social Business platform that integrates and fosters community building and social interactions.
  23. 23. Built on the robust Websphere ® platform creating new technical learning opportunities for the classic Lotus Notes ® Domino ® engineer! </li></ul></ul>
  24. 24. grid3 5.3 hours wasted per employee per week due to inefficient processes make decisions with the wrong input at least once a week Business events daily 800 Billion 42% What's the business value of social collaboration with IBM Connections ® ? Collaboration is about people not just documents! 2 hours per day planet grid2 grid5 grid6 grid9 grid8 98% of CEOs say they need to restructure the way their organizations work - Source: IBM CEO Study 2008 of people can’t find the help they know is out there 2/3 spent looking for the right information and expertise
  25. 25. IBM Rational Team Concert™ + IBM Connections ® Connecting Software Development Projects with Communities <ul><li>Provides a social context to software development activities
  26. 26. Coordinate cross organization projects involving both development and business stakeholders by linking IBM Connections activities with Rational Team Concert projects </li></ul><ul><ul><li>Enables Rational Team Concert development teams to collaborate with all stakeholders via IBM Connections </li></ul></ul><ul><li>Enhance productivity and agility across teams though expertise discovery, collaboration, shared intellectual capital, and social learning </li></ul><ul><li>IBM Confidential </li></ul><ul><li></li></ul>
  27. 27. Connections Files – Enabling Community Collaboration
  28. 28. I BM Lotus Notes ® 8.5.3 & IBM Connections ® Files & Profiles NEW Entitlement for IBM Lotus Notes Domino ® 8.5.3 Customers: Considered your “jumpstart” to Social Business and an on-ramp to IBM Connections ® 3.0
  29. 29. A Fire Breathing Technical Community! <ul><li>Fact: The Notes/Domino 8.5.3 release includes a significant new entitlement as part of Domino Client Access Licenses or Domino Express licenses -- the right to use two key capabilities of IBM Connections 3.0.1: Files and Profiles at no additional charge.
  30. 30. These entitlements join IBM Sametime ® Entry, IBM Lotus Symphony™, Tivoli ® Directory Integrator, Lotus Mobile Notes ® , and others as part of key additional value you receive as part of your license and subscription investment in Notes/Domino.
  31. 31. Your Community Platform is Ready! Are you? </li></ul>
  32. 32. How Do Notes & Domino 8.5.3 Enable Community? Source: http://ibmtvdemo.edgesuite.net/software/lotus/demo/notes/version853/index.html
  33. 33. The point is... . ..the Platform for Social Business and Community is available now to our Notes & Domino Community. ..breathe fire into the collaboration environment, enable Files & Profiles!
  34. 34. We Live in a Real-Time Culture Dissemination of news via social media, social sharing, location-based apps, shopping, the list goes on...
  35. 35. IBM Sametime ® & UC2 ® enables Community <ul><li>Moving from the Inbox to Instant Meetings (Real-time Collaboration!) </li></ul>
  36. 36. IBM Sametime ® & UC2 ® enables Community “ Our idea is to let knowledge workers have all-round connectivity,” said IBM Country Manager for Lotus (IBM Software Group) Karthik Padmanabhan. http://www.deccanherald.com/content/211760/ibm-unveils-apps.html
  37. 37. <ul>Empowering the Social Dragon's Magic </ul>IBM Social Business in the Cloud! with LotusLive™ <ul><li>The All Encompassing Trip </li><ul><li>Complete set of Community Building Tools (As A Service)
  38. 38. LotusLive Notes™ & LotusLive Engage™ </li></ul></ul><ul><ul><ul><li>Social Collaboration in the cloud with messaging, project management, Instant Meetings, Forms, Communities, file sharing, and more! </li></ul></ul></ul>
  39. 39. Community in the Cloud with LotusLive ™
  40. 40. <ul>Ten Key Strategies for Building a Thriving Social Community in Your Organization </ul><ul><li>Breathe Fire into Igniting the Community
  41. 41. Create a Culture of Belonging
  42. 42. Set Shared Business Objectives
  43. 43. Manage the Scope of a Community
  44. 44. Appoint a Community Manager
  45. 45. Transform Time and Space
  46. 46. Leverage the Wisdom of the Crowd
  47. 47. Recognize and Reward Participation
  48. 48. Identify Dragon Apprentices and Let them Lead
  49. 49. Sustain the Momentum over the Long Haul </li></ul>
  50. 50. Breathe Fire Into Igniting the Community <ul><li>Community awareness is key!
  51. 51. Ignite the fire with a strong community launch and enablement
  52. 52. Understand what motivates those who you want to participate in your community
  53. 53. Respect their roles in establishing and growing the community </li></ul>
  54. 54. <ul><li>Encourage Network connections
  55. 55. Invite participation and solicit contributions from all
  56. 56. Hold regularly scheduled community meetings
  57. 57. Actively participate in dialogue in activity streams
  58. 58. Polling of community for decision making </li></ul>Create a Culture of Belonging Image: basketman / FreeDigitalPhotos.net
  59. 59. Set Shared Business Objectives <ul><li>Teams need purpose
  60. 60. Collaborate and prioritize what the goals of the team should be
  61. 61. Set objectives bases on consensus of team goals
  62. 62. Publish shared objectives
  63. 63. Checkpoint periodically </li></ul>Image: phanlop88 / FreeDigitalPhotos.net
  64. 64. <ul><li>Do not make too broad
  65. 65. Be aware of Community overlap with existing communities
  66. 66. Avoid fragmentation into too many sub-communities
  67. 67. Watch out for scope creep </li></ul>Manage the Scope of a Community Image: winnond / FreeDigitalPhotos.net
  68. 68. <ul><li>The Community Manager serves as the Steward of the Community
  69. 69. Leads structure and curation of content
  70. 70. Connects community members with relevant information and insights
  71. 71. Keeps community focused on shared objectives
  72. 72. Arbitrator of any conflict resolution </li></ul>Appoint a Community Manager Image: renjith krishnan / FreeDigitalPhotos.net
  73. 73. <ul><li>Geographically dispersed teams are the new normal
  74. 74. Global timezone differences are a real challenge
  75. 75. Community allows team efforts to be available in one place 24X7
  76. 76. Community member location and availability status allows team members to reach out real time through preferred communication channel </li></ul>Transform Time and Space Images Clovks: Grant Cochrane S[ace:: thanunkorn / FreeDigitalPhotos.net
  77. 77. <ul><li>Quickly locate the subject matter experts for project
  78. 78. Brainstorming
  79. 79. Encourage new innovation
  80. 80. Recognize cultural differences, celebrate and embrace them
  81. 81. Encourage different perspectives and solutions </li></ul>Leverage the Wisdom of the Crowd Image: jannoon028 / FreeDigitalPhotos.net
  82. 82. <ul><li>Encourage Peer Recognition
  83. 83. Social Gamification makes participation more fun!
  84. 84. Virtual Badging </li><ul><li>Examples: ISW Kudos Badges for IBM Connections, IBM BlueThanks Widget (Internal to IBM) </li></ul><li>Polling on Community Feedback
  85. 85. Formal Recognition by Community Manager for Participation </li></ul>Recognize & Reward Participation Image: digitalart / FreeDigitalPhotos.net
  86. 86. <ul><li>Let Community Members raise hands
  87. 87. Seek out frequent contributors
  88. 88. Leverage born leaders
  89. 89. Educate and empower them
  90. 90. Assign them tasks and projects to own and lead </li></ul>Identify Dragon Apprentices and Let them Lead Image: vichie81 / FreeDigitalPhotos.net
  91. 91. <ul><li>Prune out content that is orphaned or no longer relevant
  92. 92. Revalidate community objectives with members
  93. 93. Look for new opportunities for evolution of the community
  94. 94. Care and feeding of the community is key to long term success </li></ul>Sustain the Momentum over the Long Haul Image: twobee / FreeDigitalPhotos.net
  95. 95. <ul>Observing Social Communities in Action at IBM </ul><ul><li>Internal Communities </li><ul><li>IBM Corporate Service Corps
  96. 96. Blue IQ Ambassadors Program </li></ul><li>External Communities </li><ul><li>IBM developerWorks
  97. 97. Greater IBM
  98. 98. IBM Champions </li></ul></ul>
  99. 99. IBM Corporate Service Corps <ul><li>The IBM Corporate Service Corps has deployed over 1,000 IBMers from over 50 countries. 100+ teams have served local governments and NGOs on Smarter Cities projects in over 20 countries.
  100. 100. The teams use IBM Connections to prepare, collaborate during assignment, stay connected and pass on knowledge to future teams.
  101. 101. Expertise location is used to help identify other Industry or Technology specific knowledge needed on the projects. </li></ul>
  102. 102. Blue IQ Ambassador Program <ul><li>BlueIQ Ambassadors are social software enthusiasts who help IBM individual employees, teams and communities with using social software.
  103. 103. Volunteer army of over 1,700 ambassadors from 51 different countries who do this above and beyond their day job </li></ul>
  104. 104. <ul>Internal Social Business Adoption by the Numbers </ul><ul><li>Profiles: 630k+ IBM Profiles; over 1m searches per week
  105. 105. Communities: 4k+ public, 71k+ internal communities
  106. 106. Activities: 218k+ Activities
  107. 107. Files: 359k Files uploaded, 2.7m downloads, 236k users
  108. 108. Blogs: 103k+ internal bloggers
  109. 109. 15m+ downloads of employee-generated videos/podcasts
  110. 110. 20m+ minutes of LotusLive meetings every month
  111. 111. Instant Messaging: 40-50m+ per day </li></ul><ul>ROI to IBM </ul><ul><li>Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year
  112. 112. $700K savings per month in reduced travel
  113. 113. Significant reduction in phonemail, email server costs </li></ul>
  114. 114. IBM developerWorks <ul><li>Over 1M active members
  115. 115. Over 4M unique visitors per month
  116. 116. Over 2,000 new user profiles per day
  117. 117. Winner of Forrester Groundswell Award
  118. 118. Over 50,000 followers on external social networks </li></ul>
  119. 119. Greater IBM Connection <ul><li>The Greater IBM Connection Community of IBMers past and present, offering community members a way to connect or reconnect with IBM-affiliated friends and colleagues
  120. 120. Community Events: Virtual and Face-to-Face
  121. 121. Career Center & Networking
  122. 122. News & Information sharing to keep the community engaged </li></ul>
  123. 123. IBM Champions Community <ul><li>Launched in April 2011, the IBM Champions Program is a Recognition Program that highlights partners, customers, bloggers and academia that champion IBM offerings.
  124. 124. IBM Champions are chosen based on their contributions, depth of knowledge and proven community participation and evangelism.
  125. 125. Over 400 IBM Champions from countries across the globe.
  126. 126. 63 Champions have been announced for IBM Collaboration Solutions. </li></ul>
  127. 127. Customer Example: Health & Wellness Social-focused Customer Service Internal/External Digital Conversations Engaged Brand Management Social Business. Social Wellness
  128. 128. Customer Example: Flowline Components Getting back to “doing business” Moving to Web 2.0 SaaS Gains of 40-60% in productivity Social Business in the Cloud
  129. 129. 31175 Go-To-Market – IBM & RockTeam Growth thru partnering, sharing, & engaging via Greenhouse, LotusLive, & Sametime
  130. 130. <ul>Social Business ROI – Measurable & Intangible “Rather than try to calculate a technology ROI, you need to look at the return on collaboration and the value of knowledge access and skill sharing. If a streamlined collaboration process enables employees to work more efficiently or more productively, there is value that should be measurable. Similarly, if social media enables the organization to more efficiently find and tap the knowledge and skills of its workers and share that widely and more quickly, again there should be something that can be measured and given a value.” Source: http://bigfatfinanceblog.com/2011/11/23/measuring-the-business-roi-for-social-networks/ </ul>
  131. 131. <ul>But how do I know it is working? </ul><ul><li>How do you measure relationships?
  132. 132. How do you optimize people processes?
  133. 133. How do you motivate employees to actively participate and how do you measure that transformation?
  134. 134. Monitor over time and make adjustments along the way.
  135. 135. Community Measures: </li><ul><li>Soft: Loyalty, Forgiveness, Trust, Peer Support, Reciprocation, Honest Input
  136. 136. Trackable: Time, Preference, Advocacy, Speed to Market, Better Insights through Relationship versus Transaction </li></ul></ul>
  137. 137. <ul>Call to Action: Unleash your Social Dragon </ul>
  138. 138. Time to Unleash your Social Dragon Get Engaged with your IBM Rep or IBM Business Partner to get connected to the various communities right now! <ul><ul><li>Lotus ® Greenhouse (Join the Lotusphere Community!)
  139. 139. LotusLive ™
  140. 140. Twitter Hashtags this week ---> #LS12 #SocialDragon </li><ul><li>Lets chat! Follow @KatMandelstein and @CCasas </li></ul></ul></ul><ul><ul><li>Leverage your free social entitlements to improve expertise location, business processes, and speed to market </li></ul></ul>
  141. 141. Other related sessions to attend this week <ul><li>INV310 Lessons Learned: Business Agility Through Standards & Social Business , Angel Diaz Tuesday, Jan 17 04:45 - 05:45 PM Location: SW 3-4
  142. 142. ID227 Social Business Maturity Curve: Customer Success Stories & Best Practices , Chris Crummey, Wednesday, January 18,10:00 - 11:00 AM N. Hem A-C
  143. 143. ID225 Setting Up Communities To Solve Your Biggest Challenges , Suzanne Livingston & Mike Wanderski, Wednesday, Jan 18, 1:30 - 02:30 PM Pelican 1 & 2
  144. 144. BP105 Tick.Tick.Tick.Tick. #! It's Time To Evangelize, Educate And Energize Your Users To Get Productive, Get Social And Do BUSINESS! Mat Newman, ISW, Wednesday, Jan 18, 3:00 - 04:00 PM, Location: S. Hem IV -V
  145. 145. INV308 Strategy for Establishing Community , Rachel Happe, The Community Roundtable Wed, January 18 4:15 - 5:15pm Dolphin N. Hem E
  146. 146. GURU101 GURUpalooza! Best Practices Speakers Thursday, Jan 19, 10:00 - 11:00 AM Location: SW 5-10 </li></ul>Customer Sessions: <ul><li>CCS102 The Emergence Of Business Networks & Communities- connect.BASF CheeChin Liew, Tuesday, Jan 17, 11:15 - 12:15 PM Location: SW 7-8
  147. 147. CCS108 Social Business At Omron - ONE Communication/Collaboration Platform . Dennis Rot & Michel Min, Wed, January 18, 2012 3:00- 04:00 PM Location: Toucan 1 & 2 </li></ul>
  148. 148. Thanks! Questions?
  149. 149. <ul>Legal disclaimer </ul><ul>© IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. </ul><ul>Kudos Badges for IBM Connections is an offering from IBM Business Partner, ISW. </ul><ul>All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Rational, Sametime, Tivoli, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. </ul>

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