Social Software for Mexico's Industry Forum


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This is the presentation that I delivered at Mexico's Industry Forum to talk how social software solutions help citizens in an interconnected world.

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  • Social Software for Mexico's Industry Forum

    1. 1. Redes Sociales <ul><li>Ciudadanos interconectados, soluciones reales </li></ul>Industry Forum 2009 IBMr Industry Forum 2009 © 2009 IBM Corporation Luis Benítez IBM, Especialista Software Social itez
    2. 2. Executive Summary <ul><li>Social Networking needs are different from Collaboration needs , and the social software solution you choose should meet those different needs, while augmenting your Collaboration solutions. </li></ul><ul><li>The need for greater innovation , capturing the wisdom of the retiring crowd , attracting a young workforce , and leveraging dispersed talent drive the need for social software solutions. </li></ul><ul><li>IBM Lotus Connections can help your organization: </li></ul><ul><ul><li>Increase organizational effectiveness by finding experts and creating trusted relationships faster </li></ul></ul><ul><ul><li>Increase search satisfaction by finding colleague-recommended information faster </li></ul></ul><ul><ul><li>Increase work quality by discovering and reusing the wisdom of “crowds,” or communities </li></ul></ul>IBMr
    3. 3. Agenda IBMr Social Networking and Collaboration What is IBM Lotus Connections? Business Drivers How Does it Help Me?
    4. 4. Social networking and collaboration <ul><li>Weave social networking into existing collaboration tools to naturally discover people and their knowledge </li></ul>IBMr Social Networking Collaborative Tools Do we have a method to collaborate ? Mechanism How can I develop my reputation as a trusted partner? Will this person help me? Benevolence (Trust) How can I advertise my expertise? Is this person competent ? Competence (Trust) How can I become more known ? How do I know who is out there? Awareness Contributors I am someone Seekers I need someone Critical Success Factors
    5. 5. Agenda IBMr Social Networking and Collaboration What is IBM Lotus Connections? Business Drivers How Does it Help Me?
    6. 6. Making sense out of Web 2.0 IBMr Wiki Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Why should my business care?
    7. 7. IBMr Communities <ul><li>Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise </li></ul>Blogs <ul><li>Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog </li></ul>Dogear <ul><li>Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise </li></ul>Activities <ul><li>Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster </li></ul>Profiles <ul><li>Quickly find the people you need by searching across your organization and connecting to others. </li></ul>Homepage <ul><li>Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues. </li></ul>Wikis Files <ul><li>Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings. </li></ul><ul><li>Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments. </li></ul>All your social software needs ready for business
    8. 8. Lotus Connections Functional Topology IBMr Corporate LDAP Directory (ITDS 6, MS Active Directory 2003, Novell eDir, Domino 7/8, SunOne) <ul><li>Lotus Connections Service </li></ul><ul><li>Requires IBM WebSphere® Application Server 6.1 on: </li></ul><ul><li>Red Hat Enterprise Linux Enterprise Server 4 </li></ul><ul><li>Microsoft Windows 2003 Server </li></ul><ul><li>SUSE Linux Enterprise Server 10 on Intel </li></ul><ul><li>IBM AIX 5.3 64 bit OS </li></ul>Relational Database (IBM DB2 9.1/9.5 software, Oracle 10g, and MS SQL 2005) <ul><li>Out-of-Box Access Points </li></ul><ul><li>Browsers </li></ul><ul><li>IBM Lotus Notes </li></ul><ul><li>IBM Lotus Sametime </li></ul><ul><li>IBM WebSphere Portal </li></ul><ul><li>IBM Lotus Quickr </li></ul><ul><li>Microsoft Office </li></ul><ul><li>Microsoft Outlook </li></ul><ul><li>RIM BlackBerry </li></ul><ul><li>Lotus Symphony </li></ul><ul><li>One or more components … </li></ul><ul><li>Activities </li></ul><ul><li>Profiles </li></ul><ul><li>Dogear </li></ul><ul><li>Blogs </li></ul><ul><li>Communities </li></ul><ul><li>Wikis & Files </li></ul>
    9. 9. Agenda IBMr Social Networking and Collaboration What is IBM Lotus Connections? Business Drivers How Does it Help Me?
    10. 10. The need for greater and better innovation <ul><li>CEOs said: top sources of innovation were employees , business partners , and customers </li></ul>IBMr Source: IBM, Global CEO Study 2006 , March 2006
    11. 11. IBMr
    12. 12. IBMr
    13. 13. IBMr IBM Research project, Fringe, using SONAR
    14. 14. Capture the wisdom of the retiring crowd, while attracting and retaining a younger workforce IBMr By 2010, 40% of the U.S. workforce is set to retire In the year 2000, there were more people receiving pensions in Italy than people working Within the next six years, 33 million people in Japan (26% of the population) will be over 65 years old By 2016, the number of individuals aged 60-64 in Australia is expected to almost double Source: US Bureau of Labor Statistics, Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 823a1.htm , A. Paulli, “Pension systems and gradual retiremen t in Italy”, September 2000, p.17
    15. 15. IBMr
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    17. 17. Leverage increasingly dispersed talent, while creating more trust between people <ul><li>Work environments are more complex </li></ul><ul><li>Work is increasingly collaborative </li></ul><ul><li>More interactions with unknown people </li></ul>IBMr
    18. 18. IBMr
    19. 19. Agenda IBMr Social Networking and Collaboration What is IBM Lotus Connections? Business Drivers How Does it Help Me?
    20. 20. IBMr People are key to my business. How can Lotus Connections help me find expertise and build a social network ? HELP ME FIND EXPERTISE AND BUILD A NETWORK
    21. 21. <ul><li>Start with a person, or… </li></ul>How do I search for expertise? IBMr start with a topic
    22. 22. IBMr 22 Start your search with a person, from Lotus Notes…
    23. 23. IBMr 23 … or from Outlook…
    24. 24. IBMr 24 … or Lotus Sametime…
    25. 25. IBMr 25 … or Microsoft Office
    26. 26. … or Microsoft SharePoint… <ul><li>Investigate colleague’s bookmarks </li></ul>IBMr Instructions for this custom integration can be found at:
    27. 27. IBMr 27 … or WebSphere Portal… Search default is by name however other fields can be selected Results display
    28. 28. … or RIM BlackBerry… IBMr
    29. 29. … or the Connections search page, or Profiles search page… IBMr
    30. 30. IBMr … and “absorb” that person’s Profile. Demo…
    31. 31. IBMr Social Network Analysis of all social collaboration at IBM for keyword “microfinance” (July 2008)
    32. 32. IBMr Social Network Analysis of all social collaboration at IBM for keyword “microfinance” (January 2009)
    33. 33. @IBM: Easiest way to extend your network? Blogs. <ul><li>Read a blog, learn something </li></ul><ul><li>Comment on a blog, make a new friend </li></ul><ul><li>Write a blog, share something (and learn some more)‏ </li></ul>IBMr
    34. 34. Internal blogsites are like a “global lunch room” IBMr It’s where you share the stuff you’d normally share over lunch in the company cafeteria. Result? I know more about you as a person, and how you contribute to the organization .
    35. 35. Lotus Connections Blogs <ul><li>Built as a “destination” blog site , similar to Web consumer-oriented sites </li></ul><ul><li>View all blog entries by What’s Hot, Most Recommended, Commented, Visited </li></ul><ul><li>Search across blog entries by All Content, Tag, Author, Comments, Title </li></ul><ul><li>Flag content as inappropriate </li></ul><ul><li>Rate and recommend blog entries </li></ul><ul><li>Send email notification to others </li></ul>IBMr Demo…
    36. 36. IBMr Information is all over the place. How can Lotus Connections help me be more effective at finding information that is valuable and relevant ? HELP ME FIND GOOD INFORMATION
    37. 37. Search for a topic using the Connections search page, or Dogear browser plugin… IBMr
    38. 38. … or RIM BlackBerry Dogear application… IBMr
    39. 39. ...iPhone and Nokia devices IBMr
    40. 40. … or your enterprise search solution… IBMr 50% of all intranet searches in IBM end in a click on user-tagged content, powered by Dogear .
    41. 41. … or the Dogear page, read and work with results. IBMr Demo…
    42. 42. IBMr People are key to growth. How can Lotus Connections help me reach out to customers, partners, and my employees to drive innovation into my business? HELP ME REACH OUT TO OTHERS AND DRIVE INNOVATION
    43. 43. What is a Community? <ul><li>Collection of people and their individual knowledge and experiences </li></ul><ul><li>Communally created knowledge and experiences </li></ul><ul><li>Collection of all the tools a community uses </li></ul><ul><ul><li>Individual blogs, bookmarks, files </li></ul></ul><ul><ul><li>Forum </li></ul></ul><ul><ul><li>Wiki, document repository </li></ul></ul><ul><ul><li>Persistent chat room, Web meeting room </li></ul></ul><ul><ul><li>Real-time broadcast channel </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>IBMr It’s more than just a place to commune.
    44. 44. A Lotus Connections Community aggregates it all, and makes it all discoverable by non-members IBMr You can’t leverage the ‘wisdom of crowds’ if you don’t know where the crowds are. Demo…
    45. 45. Wiki & Files Capabilities <ul><li>Power your community and people with collaborative authoring </li></ul><ul><li>Enable anyone to contribute their knowledge and modify content </li></ul><ul><li>Provides simple, fast and effective content publishing & sharing </li></ul>IBMr
    46. 46. Wiki Collaborative Editing <ul><li>Jointly create and edit web content using rich text editor </li></ul><ul><li>Rich navigation and tagging making it easy to find information </li></ul><ul><li>Supports tables, images, document uploads, tags and more </li></ul><ul><li>Notifications of new content, versions & pages </li></ul><ul><li>Stand-alone service or integrated with a community </li></ul>IBMr
    47. 47. IBMr
    48. 48. IBMr
    49. 49. IBMr
    50. 50. Personal File Sharing & Document Management <ul><li>Post your key files to your profile and easily share them </li></ul><ul><li>Organize and tag them so they can be found quickly by you and others </li></ul><ul><li>Ratings of files, comments and notification of new versions </li></ul><ul><ul><li>The latest and greatest intellectual capital can be discovered and shared </li></ul></ul><ul><ul><li>Identify SME’s and their content instantly </li></ul></ul>IBMr <ul><li>Coming in Lotus Connections 2.5 </li></ul>
    51. 51. IBMr
    52. 52. IBMr Business is constantly changing. How can Lotus Connections help me work more effectively and share best practices ? HELP ME WORK MORE EFFICIENTLY AND SHARE BEST PRACTICES
    53. 53. How to “work more effectively” <ul><li>Personal task management can lead to … </li></ul><ul><ul><li>for each task you need to complete, corral all those emails, IM transcripts, to-dos, websites you need to research, meeting minutes, files, thoughts and ideas in one place . </li></ul></ul><ul><ul><li>Organize it with sections and “on the fly” forms . </li></ul></ul><ul><li>… Social task management , which can lead to … </li></ul><ul><ul><li>invite people ad hoc to help you complete the task. </li></ul></ul><ul><ul><li>Encourage them to add people they know who can help, as well. </li></ul></ul>IBMr
    54. 54. How to “work more effectively” continued <ul><li>… Human process “recipes” </li></ul><ul><ul><li>publish a reusable template , or “recipe”, for tasks for which you have developed a good practice . </li></ul></ul><ul><ul><li>Use them yourself, and give others the chance to as well </li></ul></ul><ul><ul><li>e.g., Create first document draft, Onboard a new employee in my dept., Plan a marketing event for my region, Prep for a customer meeting for my product </li></ul></ul>IBMr
    55. 55. We’ve made it easy to gather your stuff… IBMr
    56. 56. IBMr 56 Add an email or Notes document to an Activity in Lotus Notes
    57. 57. IBMr 57 Add Lotus Sametime chat to an activity
    58. 58. IBMr 58 Add email to an Activity in Microsoft Outlook
    59. 59. IBMr 59 Add a file to an Activity from Microsoft Windows Explorer
    60. 60. IBMr 60 Add a Microsoft Office document to an Activity
    61. 61. Add a website link to an Activity IBMr
    62. 62. Then, you can work with your Activity… IBMr Demo…
    63. 63. Activities – Templates IBMr
    64. 64. IBMr Social content is ever expanding. How do I keep track of it all? HELP ME KEEP TRACK OF IT ALL
    65. 65. IBMr
    66. 66. Keep up to date with your social Homepage IBMr Demo…
    67. 67. Thank you! Industry Forum 2009 IBMr