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The Social Organization
The document discusses the rise of the "social organization" where people are at the center and traditional hierarchies lose relevance. It argues that in social organizations, network effects compound as connected people will help each other, increasing social connections and productivity for the network as a whole. However, businesses often want both personal productivity from employees and the benefits of a social organization. The document also provides examples of large companies that have implemented social networking tools internally, such as Wachovia which created the largest enterprise social network to date with over 110,000 original users.
