Paul Gillin

Paul Gillin
    • Greater Boston Area, United States
  • Work B2B Social Media Speaker, Adviser, Author and Trainer
  • Industry Advertising / Marketing / PR
  • Website paulgillin.com
  • Recent conference talks
  • About I write, speak and train marketers and corporate executives to think like publishers. I specialize in social media for B2B companies. I love social media, but I don't think media is an answer to anything. Strategy should drive tool selection . My specialties include: --Researching markets and customers; --Selecting content to publish; --Creating compelling angles, headlines and voice; --Writing stuff that people really want to read; --Building a business presence on social networks like Facebook, LinkedIn, Twitter and Google+; --Promoting content through social media: --Designing and staging live and virtual events. I've written five books about online communities since 2007, including...
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