Paul Gillin

- Greater Boston Area, United States
Work B2B Social Media Speaker, Adviser, Author and Trainer
Industry Advertising / Marketing / PR
Website paulgillin.com
Recent conference talks
About I write, speak and train marketers and corporate executives to think like publishers. I specialize in social media for B2B companies. I love social media, but I don't think media is an answer to anything. Strategy should drive tool selection . My specialties include: --Researching markets and customers; --Selecting content to publish; --Creating compelling angles, headlines and voice; --Writing stuff that people really want to read; --Building a business presence on social networks like Facebook, LinkedIn, Twitter and Google+; --Promoting content through social media: --Designing and staging live and virtual events. I've written five books about online communities since 2007, including...

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