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Acando review of NordREG proposal
              for Common Nordic end user market
                       Mathias Malm. August 2010.




© Acando AB
Contents


● Reason to Change
● Current Nordic Market trends
● Review of NordREG, Proposed Process…
● Suggested: Implementation approach
● Suggested: Time line for Change
● Suggested: Next step
● Acando




   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Reason to Change (1)
Introduction


● Will Simplify entry of Suppliers from one region/country to new Nordic regions/countries
● Will be a cornerstone in a more efficient Market
● Will enhance Competition and entry of new Actors within the Nordic Market
● Will support improved Customer Orientation
● Is a step towards an integrated European Electricity Market




    © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Reason to Change (2)
Simplify entry of Suppliers from one region/country to new Nordic regions/countries


● A common Nordic End User market will simplify the entry for Electricity Supplier companies
  into new Nordic Regions and countries, who are currently present in one Nordic country.
● Lower thresholds for Suppliers within a Common Nordic End User Market
● A Common Nordic end user market will in addition to this improve efficiency for the Retailers
  and lower the unit costs




    © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Reason to Change (3)
Enhance Competition and entry of new Actors within the Nordic Market


● A larger market region will improve the interest for new Market Actors.
● New Actors as well as simplified “movement” of current country/region specific sales
  companies will increase the competition.
● Lager competition will as such increase the Customer Orientation…




             The market design of common Nordic end-user market should provide a harmonized
                     framework for the suppliers to operate in various Nordic countries.



    © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Reason to Change (4)
Improved Customer Orientation


● Today, the Customer:
     Has Two contracts and Two separate bills
     Receive energy to one premise (site)
     Receive Monthly information about consumption
     Controls consumption based on Monthly information (readings)
     Can not deliver energy
● In the future, the Customer needs:
     Single Point of Contact and One bill
     Receive energy to Several different premises (e.g. car, home and summer cottage).
     Produce and Deliver energy (micro production) based on market need and receive payment for it.
     Control his energy consumption and avoid large peak consumption, based on:
     ● more detailed information (hourly).
     ● actual current energy price as well as prospective energy price.


                        The common Nordic end-user market will be open to all customers and
                          it shall be safe for the customers to buy electricity from any supplier .



    © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Reason to Change (5)
A step towards an integrated European Electricity Market


● The Energy Market is under influence of the European Union.
     Electricity market liberalisation is a central and discussed subject
● A true European liberated energy market is based on a common European end user market.
     Starting the work on a Nordic level will simplify the entry into the Common European user user market
     for all Nordic Market actors as well as the Nordic end customers.




    © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Reason to Change (6)
And for the DSO’s and TSO’s…


● Automated processes will increase the efficiency fro the DSO and TSO’s
● A Common Nordic end user market will decreased the risk, by:
    More clear and more stable market regulations.
    Taking one early step towards a common European end user market.
● Through improved processes and higher degree of automatisation, we expect to increase
  the quality of data quality.
    …which will increase the efficiency through less amount of manual work and re-work




    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Contents


● Reason to Change
● Current Nordic Market trends
        A base for the change…
        Example on Future Nordic market interaction

● Review of NordREG, Proposed Process…
● Suggested: Implementation approach
● Suggested: Time line for Change
● Suggested: Next step
● Acando




   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Current Nordic Market trends (1)
A base for the change…


 ● Depending on Market Model which is specific for each country (and/or region), there are
   different roles for different market actors which have impact on business processes, e.g:
          DSO’s and TSO’s
          Retailers
          Central Node’s and Cont. Central Clearing house’s (specific for current regions)
 ● Various plans and regulations concerning the Measurement, Settlement and Billing of
   energy in various countries
          Finland and Sweden, about 100% AMR meters today, Finland in addition to this has
          Hourly measurement.
          Norway, AMR metering and Hourly measurement by 2016 (?)
          Denmark (?)
          When will Sweden comply to Hourly measurement for residential customers?




10   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Current Nordic Market trends (2)
A base for the change…


 ● The Common Nordic end user market-scope include a lot of Business areas and Processes,
   Customers, IT-systems and Formats as well as Countries.
 ● This Forces Business Processes and Market Communication to be different between
   different markets and the common solution must manage the diverseness.
 ● In addition to this European and International trends must influence the common Nordic end
   user market. To design the Common Nordic end user market with this in mind will decrease
   future costs for all market actors within the Nordic.




11   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Example on Future Nordic market Interaction
Focus on customer orientation together with new and improved services


●   A common Nordic register with system operators and the other market participants is
    operated by “NordREG”.
●   A national register of who is the distributor for each premise, who is the retail company
    etc is operated by the system operator in each country, e.g. “Svenska Kraftnät”.
●   The distribution company maintain the premise in the national register
           The distribution company updates the national register when the move-in, move-out or supplier
           switch is done
           Distribution companies sends aggregated values for settlement to other market players
●   Each retail company requests meter values directly from each distribution company, and
    the distribution company grant access to the information based on the contract with the
    retailer
●   Supplier Centric Model where all or most Customer communication go through the
    Supplier/Retailer of electricity.




    © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Contents


● Reason to Change
● Current Nordic Market trends
● Review of NordREG, Proposed Process…
        …towards a common Nordic end user market.
        Recommendations based on experience

● Suggested: Implementation approach
● Suggested: Time line for Change
● Suggested: Next step
● Acando




   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Review of NordREG, Proposed Process… (1)
… towards a common Nordic End User Market




● Specification: Detailed specification regarding target Market Model.
● Design: Detailed specifications on common processes and systems will be developed and
  changes in national regulations should be adapted.
● Implementation: Phase, including coding, testing and deployment o systems.




    © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Review of NordREG, Proposed Process… (2)
tf Market Model


● Large impact of the proposed analysis from tf Customer Interaction!
● Good conclusions reagarding Customer and Market Actor needs and behaviour.
● National hubs/databases which stores a large amount of meter values are a good short term
  solution, but not recomended as a long term solution. This based on:
         Possibilities to increase Energy efficiency by ongoing development within Smart grids.
         Needs for Single point of Contact
         Increased drawback in cost and data quality, when the amount of duplicate databases
         increase.
● Tight but posible schedule, regardless of which Market communication path that is chosen.




              A use of a federated model where Structural premise data is stored centrally (in one
            or regional hubs) with bilateral data trafic between Market Actors will simplify the long term
                development within Customer Orientation, Smart Grids and Single Point of Contact.


    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Review of NordREG, Proposed Process… (3)
tf Customer Interface


● Supplier Centric Model (CSM) will support a Customer Oriented Approach, Acando think this
  is a cornerstone in a succesfully implementation of a common Nordic end user market.
         Outside in thinking (from Customer and society) will promote the long term success!
         Tele Communication market may be an example on a predecessor…
● Much correlation between design of customer interface, data exchange and the market
  model is needed, this will have impact on the schedule presented.
         Final implementation of a Supplier Centric Model by 2015 is not realistic, according to
         the findings from the Task Force.
● We think ”SCM” is a long term lucrative model for all Market Actors, even if we support
  further investigations (according to the Appendixes) to enhance a succesfully
  implementation.




             Acando support the propsal of NordREG to perform further analysis regarding “SCM”.



    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Review of NordREG, Proposed Process… (4)
tf Data Exchange


● Large impact of the proposed analysis from tf Customer Interaction and close relationship
  with Market Model findings.
● Critical area for success with large amount of data, which most likely will increase in the
  future (dependent on trends within Energy efficency and Customer orientation).
● A Long term model is essential to keep the overall cost low, current Euopean as well as
  future trends must be considered.
● Tight schedule to define a detailed design by 2012!




    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Review of NordREG, Proposed Process… (5)
Recommendations based on experience


● Well defined and important Task forces, the result of which must be established within the
  project.
● Three essential (but not exhaustive) steps for a successfully implementation of common
  Nordic end user market suggested by NordREG (Specification, Design and Implementation).
● Based on this as well as on experience, we suggest a iterative process focusing on the need
  of the End User (Customer), the Task Forces and a “Plan-Do-Check-Act approach”:
         Plan: Include the two essential steps defined by NordREG (Design). This step include
         overall planning for all iterations as well as for the scope of the
         Do/Implement: Realization of the Business and System changes needed to fulfil the
         scope of the iteration.
         Check: Crucial evaluation of the iteration and created results.
         Act: Transfer knowledge and learning's to other iterations.


           These iterations can will support a successful implementation as well as decreasing the
               overall cost of a common Nordic end user market for all involved market actors
                       (incl. Customers) and can to a defined level be executed in parallel.


    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Review of NordREG, Proposed Process… (6)
Recommendations based on experience


Iterations which have a clear focus within a individual possible area is important, such as:
● Common Nordic Retailer Market, available for all Customers:
         For a subset of Nordic Countries/Regions
         For all Nordic Countries
         For Additional Countries, a subset of Europe (possibly)
● Hourly consumption values to residential Customers (Information)
● Hourly pricing to residential Customers (Billing and Settlement)
● Single Point of Contact and Overall improved Customer Orientation, e.g. regarding:
         Supplier change and Information Exchange
● Increased Customer Control over energy consumption




    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Review of NordREG, Proposed Process… (7)
Recommendations based on experience


● The Proposed end date (2015) is excellent but unfortunately not realistic based on:
         The Scope of Change
         The number of Market Actors and their various interest
         Market Regulators in several countries
         Needed Changes in Business as well as IT
         Current degree of Data Quality
● …based on this as well as our overall knowledge about the Utilitiy sector, we suggest to
  move this taget date to 2017 (with partial implementation by 2015).
         This will create a realistic time-line to implement a Customer focused Common Nordic
         end user market.




  This work must be based on the current findings from the three (by NordREG) well defined Task forces!



    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Contents


● Reason to Change
● Current Nordic Market trends
● Review of NordREG, Proposed Process…
● Suggested: Implementation approach
● Suggested: Time line for Change
● Suggested: Next step
● Acando




   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Implementation approach (1)
For all or a subset or countries/regions, focused on customer orientation


 ● Phase one - Hourly consumption values to residential customers
      two contract model
      to control his energy consumption based on hourly consumptions values

 ● Phase two - Hourly pricing to residential customers
      Two contract model
      to control his energy consumption based on energy price
      to control his energy consumption based on peak consumption
      to deliver surplus energy and get paid for it

 ● Phase three – Single point of contact
      one point of contact
      energy from several different premises
      to produce extra energy based based on market need

 ● Phase four – Increased Customer Control over energy consumption
      to control energy consumption based on energy prices




22   © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Implementation approach (2)
Phase One - Hourly consumption values to residential customers




                                                                  Residential customer

                                                                                Hourly                                       Hourly
                                                                                meter                                        meter
                                                                                values                                       values



                      Retail company                                                                                 System operator




                                         Monthly                                                          Monthly
                                         meter values                                                 Meter values




                                                                  Distribution company



                                                                                Hourly meter values




           Existing UTILTS messages                                                                             * Distribution Company, Retail Company
           New message format                                                                                   and Balance provider are the same Entity


    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Implementation approach (3)
Phase Two – Hourly pricing to residential customers




                                                                  Residential customer

                                              Price per                         Hourly                                      Hourly
                                              KWh                               meter                                       meter
                                                                                values                                      values


                                                 Spot price
                      Retail company                                                                                System operator




                                        Hourly                                                             Hourly           Energy
                                        meter values                                                 meter values           Demand




                                                                  Distribution company


                                                           Limit energy
                                                                                    Hourly meter values
                                                           consumption



           Existing UTILTS messages                                                                            * Distribution Company, Retail Company
           New message format                                                                                  and Balance provider are the same Entity


    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Implementation approach (4)
Phase Three – Single point of contact and residential customer produces energy




                                                                  Residential customer

                                        Hourly Meter                                                                      Hourly
                                        values and                                                                        meter
                                        Price per                                                                         values
                                        KWh
                                                 Spot price
                      Retail company                                                                              System operator




                                         Hourly                                                          Hourly           Energy
                                         meter values                                              meter values           Demand




                                                                  Distribution company


                                                           Limit energy             Hourly meter      Needed
                                                           consumption              values             energy
                                                                                                     production


           Existing UTILTS messages                                                                          * Distribution Company, Retail Company
           New message format                                                                                and Balance provider are the same Entity


    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Implementation approach (5)
Phase Four – Control energy consumption from price perspective and smart meters




                                                                   Residential customer

                                         Hourly Meter                                                                      Hourly
                                         values and                                                                        meter
                                         Price per                                                                         values
                                         KWh
                                                  Spot price
                      Retail company                                                                               System operator




                  Sport price             Hourly                                                          Hourly           Energy
                                          meter values                                              meter values           Demand




                                                                   Distribution company


                                       Spot Price           Limit energy             Hourly meter      Needed
                                                            consumption              values             energy
                                                                                                      production


           Existing UTILTS messages                                                                           * Distribution Company, Retail Company
           New message format                                                                                 and Balance provider are the same Entity


    © Acando AB   01/09/2010    Common Nordic end user market - Acando review of NordREG proposal
Contents


● Reason to Change
● Current Nordic Market trends
● Review of NordREG, Proposed Process…
● Suggested: Implementation approach
● Suggested: Time line for changes
● Suggested: Next step
● Acando




   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Time line for changes
Based on common Nordic end-customer market




        • Hourly consumption                 • Hourly pricing to                       • Single point of              • Increased Customer
        values to residential                residential customers                     contact                        Control over energy
        customers                                                                                                     consumption
                                                                                       • Customer need to
                                                                                       produce energy based
                                                                                       on market need

                                                                                       • Customer need energy
                                             • Customer need to                        from several different
                                             distribute his energy                     premises
                                             surplus

    2012                       2014                        2015                        2017                    2018            2019
                                                    Updated Nordic                                 Common Nordic
                                                    regulations                                    end user market

                                              • Network owner need to
                                              control consumption
                                              based on demand




    © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Contents


● Reason to Change
● Current Nordic Market trends
● NordREG, Proposed Process towards…
● Suggested: Implementation approach
● Suggested: Time line for changes
● Suggested: Next step
● Acando




   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Next step (1)
Based on Customer orientation


 ● Initiate with the Specification step according to NordREG proposal
      Including further analysis regarding SCM.
      Large degree of coordination between the NordREG task forces required.

 ● Define a End date when the all Changes are supposed to be active
      Based on the scope discussed previously in this documentation, Acando suggest 2017.

 ● Define Customer focused Business areas (incl interfaces) for Project iterations, in
   collaboration with:
      Market Actors.
      Customer representatives
      Market regulators.
      Market experts (Business processes and future trends experts).
      IT-solution vendors (Meter Data Management, Collection System, CIS and Billing/Settlement).

 ● Base the processes on well documented present frameworks as much as posible:
      ITIL.
      Current Market models within the Nordic as well as European Countries.


30   © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Next step (2)
Based on Customer orientation


 ● Define Iteration roll out, in cooperation with the defined actors (above)
 ● Define roll out plan related to countries/region based on feedback from:
      Market Actors
      Customer representatives
      Market regulators

 ● Provide a a deatiled implementation plan to Nordic ministers (2010).
      Tight schedule for this detailed planning




31   © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Next step (3)
Define Common Processes and Communication


 ● Specification (Plan) step should, be aimed to:
      Define the overall project goal as well as the goals for the specific iterations (incl. taget dates).
          • Acando proposal: (overall) by 2017.
      Define the overall structure for common Nordic Market Communication
          • Acando proposal: Federated market model.
      Define the common Business processes.
          • Acando proposal: Customer oriented




                        Market communication                                                        Customer focused business processes




32   © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Suggested: Next step (4)
Simplified roll-out of well defined packages




                                                                        Implement
                                                                           (Do)




                                            Design                                                  Follow-up
     Specification                                                                                              Close
                                            (Plan)                                                   (Check)




                                                                          Improve
                                                                            (Act)




33   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Contents


● Reason to Change
● Current Nordic Market trends
● NordREG, Proposed Process towards…
● Suggested implementation approach
● Time line for changes
● Next step
● Acando




   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal
Acando
Experience from Utilities sector



     ● Acando has substantially knowlege from the Utility sector within the Nordic Countries,
       where we over many years have been working in close co-operation with several
       Market Actors; Retail/Supply, Distribution as well as Production and Wholesale.
     ● We have experience from working with strategic as well as working hands on with
       detailed business and technical questions.
     ● We hold experience from (among others) Meter Data Management, Market
       Communication, Outside-in Customer Orientation, Nordic as well as European Common
       end user markets, Utility IT-landscape Architechtureas well as IT-Solution vendors
     ● We have insight in Nordic, European as well as International Business and IT
       development/trends for Utilities!




35     © Acando AB   01/09/2010   Common Nordic end user market - Acando review of NordREG proposal
Acando
in brief…



     Acando is a consultancy company that in partnership with its clients identifies and
     implements sustainable business improvements through information enabled by
     technology. Acando provides a balance of high business value, short project times and low
     total cost. Acando creates measurable improvements through the development of
     processes, organisations and IT systems that strengthen and support each client’s
     operations. Acando’s task is to acquire a comprehensive view of the client’s business and
     ensure that each project yields rapid and improved results. The client-base is broad, and
     includes small businesses, large corporations and public authorities.
     Acando’s most important business partners are Microsoft and SAP. Annual turnover
     exceeds EUR 135 million and the Group employs approximately 1,100 professionals in six
     European countries. Acando is listed at NASDAQ OMX Nordic. Acando’s corporate culture
     is based on three core values: Team spirit, Passion and Results.




36   © Acando AB   2010-09-01   Common Nordic end user market - Acando review of NordREG proposal

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Acando review of NordREG proposal regarding a common Nordic end user market for Utilities (ele

  • 1. Acando review of NordREG proposal for Common Nordic end user market Mathias Malm. August 2010. © Acando AB
  • 2. Contents ● Reason to Change ● Current Nordic Market trends ● Review of NordREG, Proposed Process… ● Suggested: Implementation approach ● Suggested: Time line for Change ● Suggested: Next step ● Acando © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 3. Reason to Change (1) Introduction ● Will Simplify entry of Suppliers from one region/country to new Nordic regions/countries ● Will be a cornerstone in a more efficient Market ● Will enhance Competition and entry of new Actors within the Nordic Market ● Will support improved Customer Orientation ● Is a step towards an integrated European Electricity Market © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 4. Reason to Change (2) Simplify entry of Suppliers from one region/country to new Nordic regions/countries ● A common Nordic End User market will simplify the entry for Electricity Supplier companies into new Nordic Regions and countries, who are currently present in one Nordic country. ● Lower thresholds for Suppliers within a Common Nordic End User Market ● A Common Nordic end user market will in addition to this improve efficiency for the Retailers and lower the unit costs © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 5. Reason to Change (3) Enhance Competition and entry of new Actors within the Nordic Market ● A larger market region will improve the interest for new Market Actors. ● New Actors as well as simplified “movement” of current country/region specific sales companies will increase the competition. ● Lager competition will as such increase the Customer Orientation… The market design of common Nordic end-user market should provide a harmonized framework for the suppliers to operate in various Nordic countries. © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 6. Reason to Change (4) Improved Customer Orientation ● Today, the Customer: Has Two contracts and Two separate bills Receive energy to one premise (site) Receive Monthly information about consumption Controls consumption based on Monthly information (readings) Can not deliver energy ● In the future, the Customer needs: Single Point of Contact and One bill Receive energy to Several different premises (e.g. car, home and summer cottage). Produce and Deliver energy (micro production) based on market need and receive payment for it. Control his energy consumption and avoid large peak consumption, based on: ● more detailed information (hourly). ● actual current energy price as well as prospective energy price. The common Nordic end-user market will be open to all customers and it shall be safe for the customers to buy electricity from any supplier . © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 7. Reason to Change (5) A step towards an integrated European Electricity Market ● The Energy Market is under influence of the European Union. Electricity market liberalisation is a central and discussed subject ● A true European liberated energy market is based on a common European end user market. Starting the work on a Nordic level will simplify the entry into the Common European user user market for all Nordic Market actors as well as the Nordic end customers. © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 8. Reason to Change (6) And for the DSO’s and TSO’s… ● Automated processes will increase the efficiency fro the DSO and TSO’s ● A Common Nordic end user market will decreased the risk, by: More clear and more stable market regulations. Taking one early step towards a common European end user market. ● Through improved processes and higher degree of automatisation, we expect to increase the quality of data quality. …which will increase the efficiency through less amount of manual work and re-work © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 9. Contents ● Reason to Change ● Current Nordic Market trends A base for the change… Example on Future Nordic market interaction ● Review of NordREG, Proposed Process… ● Suggested: Implementation approach ● Suggested: Time line for Change ● Suggested: Next step ● Acando © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 10. Current Nordic Market trends (1) A base for the change… ● Depending on Market Model which is specific for each country (and/or region), there are different roles for different market actors which have impact on business processes, e.g: DSO’s and TSO’s Retailers Central Node’s and Cont. Central Clearing house’s (specific for current regions) ● Various plans and regulations concerning the Measurement, Settlement and Billing of energy in various countries Finland and Sweden, about 100% AMR meters today, Finland in addition to this has Hourly measurement. Norway, AMR metering and Hourly measurement by 2016 (?) Denmark (?) When will Sweden comply to Hourly measurement for residential customers? 10 © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 11. Current Nordic Market trends (2) A base for the change… ● The Common Nordic end user market-scope include a lot of Business areas and Processes, Customers, IT-systems and Formats as well as Countries. ● This Forces Business Processes and Market Communication to be different between different markets and the common solution must manage the diverseness. ● In addition to this European and International trends must influence the common Nordic end user market. To design the Common Nordic end user market with this in mind will decrease future costs for all market actors within the Nordic. 11 © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 12. Example on Future Nordic market Interaction Focus on customer orientation together with new and improved services ● A common Nordic register with system operators and the other market participants is operated by “NordREG”. ● A national register of who is the distributor for each premise, who is the retail company etc is operated by the system operator in each country, e.g. “Svenska Kraftnät”. ● The distribution company maintain the premise in the national register The distribution company updates the national register when the move-in, move-out or supplier switch is done Distribution companies sends aggregated values for settlement to other market players ● Each retail company requests meter values directly from each distribution company, and the distribution company grant access to the information based on the contract with the retailer ● Supplier Centric Model where all or most Customer communication go through the Supplier/Retailer of electricity. © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 13. Contents ● Reason to Change ● Current Nordic Market trends ● Review of NordREG, Proposed Process… …towards a common Nordic end user market. Recommendations based on experience ● Suggested: Implementation approach ● Suggested: Time line for Change ● Suggested: Next step ● Acando © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 14. Review of NordREG, Proposed Process… (1) … towards a common Nordic End User Market ● Specification: Detailed specification regarding target Market Model. ● Design: Detailed specifications on common processes and systems will be developed and changes in national regulations should be adapted. ● Implementation: Phase, including coding, testing and deployment o systems. © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 15. Review of NordREG, Proposed Process… (2) tf Market Model ● Large impact of the proposed analysis from tf Customer Interaction! ● Good conclusions reagarding Customer and Market Actor needs and behaviour. ● National hubs/databases which stores a large amount of meter values are a good short term solution, but not recomended as a long term solution. This based on: Possibilities to increase Energy efficiency by ongoing development within Smart grids. Needs for Single point of Contact Increased drawback in cost and data quality, when the amount of duplicate databases increase. ● Tight but posible schedule, regardless of which Market communication path that is chosen. A use of a federated model where Structural premise data is stored centrally (in one or regional hubs) with bilateral data trafic between Market Actors will simplify the long term development within Customer Orientation, Smart Grids and Single Point of Contact. © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 16. Review of NordREG, Proposed Process… (3) tf Customer Interface ● Supplier Centric Model (CSM) will support a Customer Oriented Approach, Acando think this is a cornerstone in a succesfully implementation of a common Nordic end user market. Outside in thinking (from Customer and society) will promote the long term success! Tele Communication market may be an example on a predecessor… ● Much correlation between design of customer interface, data exchange and the market model is needed, this will have impact on the schedule presented. Final implementation of a Supplier Centric Model by 2015 is not realistic, according to the findings from the Task Force. ● We think ”SCM” is a long term lucrative model for all Market Actors, even if we support further investigations (according to the Appendixes) to enhance a succesfully implementation. Acando support the propsal of NordREG to perform further analysis regarding “SCM”. © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 17. Review of NordREG, Proposed Process… (4) tf Data Exchange ● Large impact of the proposed analysis from tf Customer Interaction and close relationship with Market Model findings. ● Critical area for success with large amount of data, which most likely will increase in the future (dependent on trends within Energy efficency and Customer orientation). ● A Long term model is essential to keep the overall cost low, current Euopean as well as future trends must be considered. ● Tight schedule to define a detailed design by 2012! © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 18. Review of NordREG, Proposed Process… (5) Recommendations based on experience ● Well defined and important Task forces, the result of which must be established within the project. ● Three essential (but not exhaustive) steps for a successfully implementation of common Nordic end user market suggested by NordREG (Specification, Design and Implementation). ● Based on this as well as on experience, we suggest a iterative process focusing on the need of the End User (Customer), the Task Forces and a “Plan-Do-Check-Act approach”: Plan: Include the two essential steps defined by NordREG (Design). This step include overall planning for all iterations as well as for the scope of the Do/Implement: Realization of the Business and System changes needed to fulfil the scope of the iteration. Check: Crucial evaluation of the iteration and created results. Act: Transfer knowledge and learning's to other iterations. These iterations can will support a successful implementation as well as decreasing the overall cost of a common Nordic end user market for all involved market actors (incl. Customers) and can to a defined level be executed in parallel. © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 19. Review of NordREG, Proposed Process… (6) Recommendations based on experience Iterations which have a clear focus within a individual possible area is important, such as: ● Common Nordic Retailer Market, available for all Customers: For a subset of Nordic Countries/Regions For all Nordic Countries For Additional Countries, a subset of Europe (possibly) ● Hourly consumption values to residential Customers (Information) ● Hourly pricing to residential Customers (Billing and Settlement) ● Single Point of Contact and Overall improved Customer Orientation, e.g. regarding: Supplier change and Information Exchange ● Increased Customer Control over energy consumption © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 20. Review of NordREG, Proposed Process… (7) Recommendations based on experience ● The Proposed end date (2015) is excellent but unfortunately not realistic based on: The Scope of Change The number of Market Actors and their various interest Market Regulators in several countries Needed Changes in Business as well as IT Current degree of Data Quality ● …based on this as well as our overall knowledge about the Utilitiy sector, we suggest to move this taget date to 2017 (with partial implementation by 2015). This will create a realistic time-line to implement a Customer focused Common Nordic end user market. This work must be based on the current findings from the three (by NordREG) well defined Task forces! © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 21. Contents ● Reason to Change ● Current Nordic Market trends ● Review of NordREG, Proposed Process… ● Suggested: Implementation approach ● Suggested: Time line for Change ● Suggested: Next step ● Acando © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 22. Suggested: Implementation approach (1) For all or a subset or countries/regions, focused on customer orientation ● Phase one - Hourly consumption values to residential customers two contract model to control his energy consumption based on hourly consumptions values ● Phase two - Hourly pricing to residential customers Two contract model to control his energy consumption based on energy price to control his energy consumption based on peak consumption to deliver surplus energy and get paid for it ● Phase three – Single point of contact one point of contact energy from several different premises to produce extra energy based based on market need ● Phase four – Increased Customer Control over energy consumption to control energy consumption based on energy prices 22 © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 23. Suggested: Implementation approach (2) Phase One - Hourly consumption values to residential customers Residential customer Hourly Hourly meter meter values values Retail company System operator Monthly Monthly meter values Meter values Distribution company Hourly meter values Existing UTILTS messages * Distribution Company, Retail Company New message format and Balance provider are the same Entity © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 24. Suggested: Implementation approach (3) Phase Two – Hourly pricing to residential customers Residential customer Price per Hourly Hourly KWh meter meter values values Spot price Retail company System operator Hourly Hourly Energy meter values meter values Demand Distribution company Limit energy Hourly meter values consumption Existing UTILTS messages * Distribution Company, Retail Company New message format and Balance provider are the same Entity © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 25. Suggested: Implementation approach (4) Phase Three – Single point of contact and residential customer produces energy Residential customer Hourly Meter Hourly values and meter Price per values KWh Spot price Retail company System operator Hourly Hourly Energy meter values meter values Demand Distribution company Limit energy Hourly meter Needed consumption values energy production Existing UTILTS messages * Distribution Company, Retail Company New message format and Balance provider are the same Entity © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 26. Suggested: Implementation approach (5) Phase Four – Control energy consumption from price perspective and smart meters Residential customer Hourly Meter Hourly values and meter Price per values KWh Spot price Retail company System operator Sport price Hourly Hourly Energy meter values meter values Demand Distribution company Spot Price Limit energy Hourly meter Needed consumption values energy production Existing UTILTS messages * Distribution Company, Retail Company New message format and Balance provider are the same Entity © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 27. Contents ● Reason to Change ● Current Nordic Market trends ● Review of NordREG, Proposed Process… ● Suggested: Implementation approach ● Suggested: Time line for changes ● Suggested: Next step ● Acando © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 28. Suggested: Time line for changes Based on common Nordic end-customer market • Hourly consumption • Hourly pricing to • Single point of • Increased Customer values to residential residential customers contact Control over energy customers consumption • Customer need to produce energy based on market need • Customer need energy • Customer need to from several different distribute his energy premises surplus 2012 2014 2015 2017 2018 2019 Updated Nordic Common Nordic regulations end user market • Network owner need to control consumption based on demand © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 29. Contents ● Reason to Change ● Current Nordic Market trends ● NordREG, Proposed Process towards… ● Suggested: Implementation approach ● Suggested: Time line for changes ● Suggested: Next step ● Acando © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 30. Suggested: Next step (1) Based on Customer orientation ● Initiate with the Specification step according to NordREG proposal Including further analysis regarding SCM. Large degree of coordination between the NordREG task forces required. ● Define a End date when the all Changes are supposed to be active Based on the scope discussed previously in this documentation, Acando suggest 2017. ● Define Customer focused Business areas (incl interfaces) for Project iterations, in collaboration with: Market Actors. Customer representatives Market regulators. Market experts (Business processes and future trends experts). IT-solution vendors (Meter Data Management, Collection System, CIS and Billing/Settlement). ● Base the processes on well documented present frameworks as much as posible: ITIL. Current Market models within the Nordic as well as European Countries. 30 © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 31. Suggested: Next step (2) Based on Customer orientation ● Define Iteration roll out, in cooperation with the defined actors (above) ● Define roll out plan related to countries/region based on feedback from: Market Actors Customer representatives Market regulators ● Provide a a deatiled implementation plan to Nordic ministers (2010). Tight schedule for this detailed planning 31 © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 32. Suggested: Next step (3) Define Common Processes and Communication ● Specification (Plan) step should, be aimed to: Define the overall project goal as well as the goals for the specific iterations (incl. taget dates). • Acando proposal: (overall) by 2017. Define the overall structure for common Nordic Market Communication • Acando proposal: Federated market model. Define the common Business processes. • Acando proposal: Customer oriented Market communication Customer focused business processes 32 © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 33. Suggested: Next step (4) Simplified roll-out of well defined packages Implement (Do) Design Follow-up Specification Close (Plan) (Check) Improve (Act) 33 © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 34. Contents ● Reason to Change ● Current Nordic Market trends ● NordREG, Proposed Process towards… ● Suggested implementation approach ● Time line for changes ● Next step ● Acando © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal
  • 35. Acando Experience from Utilities sector ● Acando has substantially knowlege from the Utility sector within the Nordic Countries, where we over many years have been working in close co-operation with several Market Actors; Retail/Supply, Distribution as well as Production and Wholesale. ● We have experience from working with strategic as well as working hands on with detailed business and technical questions. ● We hold experience from (among others) Meter Data Management, Market Communication, Outside-in Customer Orientation, Nordic as well as European Common end user markets, Utility IT-landscape Architechtureas well as IT-Solution vendors ● We have insight in Nordic, European as well as International Business and IT development/trends for Utilities! 35 © Acando AB 01/09/2010 Common Nordic end user market - Acando review of NordREG proposal
  • 36. Acando in brief… Acando is a consultancy company that in partnership with its clients identifies and implements sustainable business improvements through information enabled by technology. Acando provides a balance of high business value, short project times and low total cost. Acando creates measurable improvements through the development of processes, organisations and IT systems that strengthen and support each client’s operations. Acando’s task is to acquire a comprehensive view of the client’s business and ensure that each project yields rapid and improved results. The client-base is broad, and includes small businesses, large corporations and public authorities. Acando’s most important business partners are Microsoft and SAP. Annual turnover exceeds EUR 135 million and the Group employs approximately 1,100 professionals in six European countries. Acando is listed at NASDAQ OMX Nordic. Acando’s corporate culture is based on three core values: Team spirit, Passion and Results. 36 © Acando AB 2010-09-01 Common Nordic end user market - Acando review of NordREG proposal