T-Systems Multimedia Solutions.
Germanys leading provider of Web-based
T-Systems Multimedia Solutions GmbH is a
subsidiary of Deutsche Telekom.
Collaboration and Web 2.0 Solutions.T-Mobile: Internal YouTube
Intranet- Dashboard T-Systems: Corporate Social Network
and Corporate Social Network
DTAG: Enterprise Wiki
1.000 Freunde Club:
1. FC Schalke 04
Why is Social Software so
interesting for the
Increasing Impact of Knowledge Workers.
20 % Without Interaction
= Basic tasks
40 % Routine Interaction
= Standardized tasks
40 % Complex Interactions
= Decision making and Workforce Job Types
…can we better collaborate?
…can we better use our ideas?
…can we locate experts?
…do we become attractive for talents?
The result of many knowledge management
initiatives in the last two decades.
„You can't manage
between two ears,
and only between
Nach: Wilson, T.D. (2002) "The nonsense of 'knowledge management'" Information Research, 8(1), paper no. 144 [Available at
http://InformationR.net/ir/8-1/paper144.html] Bild: http://www.cgu.edu/images/Drucker/Peter_Drucker/images/PeterDrucker016_jpg.jpg
User Generated Content
... makes knowledge
Just 1 % of all web users create the
majority of content.
1 % of web users
create the majority of
9 % of web users
comment and tag
90 % of web users
How many of your most important
but busy experts will be part of this
“Knowledge Management and Social
Media look very similar on the surface, but
are actually radically different at multiple
levels, both cultural and technical, and are
locked in an undeclared cultural war
for the soul of Enterprise 2.0.“
Social Media vs. Knowledge Management: A Generational War.
Is there a new
Integration in Integration of Tools
Structure & Processes & Architecture
Integration in Structure & Processes
Hey, we just got
Great! And what
do you do with it?
“Start with a business problem
and find the social media tools
to solve it, not the other way
Plenty of business problems to adress…
Reputation and Communication
Ideas and Innovations
Learning and Change Management
Customers Employees Partners
Start small – think big.
Develop a vision.
First, tackle a real problem.
Implement and gain experience.
Update the vision.
Improve the operation, go on to further
Integration of Tools & Architecture
I can‘t find it on
Did you already
check the Wiki?
„That won‘t work for us,
our culture is just not
The right culture is a goal,
not a pre-condition.
„Which information shall we make
„Which information has
to be secured?“
Start small – think big.
Openness is the rule:
Agile projects. closed areas only by
ambassadors on the
Executive Blog. Employee Blog.
Define your Enterprise 2.0...
Authors few editors all employees
Approval central individual
Identity authentification necessary anonymity possible
Structure centrally determined generated by usage
Semantics taxonomy folksonomy
Inspired by an idea from J. Robes, www.weiterbildungsblog.de
„In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge.“