The Wikipedia Myth –
The Gist of Enterprise 2.0
Frank Wolf, T-Systems Multimedia Solutions
Blog
www.besser20.de
www.besser20.de/english
T-Systems Multimedia Solutions.

    Germanys leading provider of Web-based
     solutions
    T-Systems Multimedia Solu...
Collaboration and Web 2.0 Solutions.T-Mobile: Internal YouTube
        Intranet- Dashboard       T-Systems: Corporate Soci...
Why is Social Software so
   interesting for the
       enterprise?.
Increasing Impact of Knowledge Workers.

20 % Without Interaction




                                   ?
= Basic tasks

...
The result of many knowledge management
initiatives in the last two decades.
„You can't manage
   knowledge.
   Knowledge is
   between two ears,
   and only between
   two ears.“
   Peter Drucker


...
Wikipedia                 LinkedIn




                YouTube
Web 2.0


          User Generated Content
Social Software…

... makes knowledge
     management
      successful!
WRONG!
Just 1 % of all web users create the
majority of content.

  1 % of web users
  create the majority of
  content.

  9 % o...
How many of your employees
are the 1%?
?



How many of your most important
but busy experts will be part of this
one percent?
“Knowledge Management and Social
Media look very similar on the surface, but
  are actually radically different at multipl...
Is there a new
knowledge management?




http://www.flickr.com/photos/jam343/1703693/
It is no longer about storing
knowledge…
…but about
knowledge




             Just In Time.
That happens in formal
networks…
…and even more with informal
networks.
*average ratio between formal and informal
networks in businesses.
"Liberating knowledge", Snowden, D., Introductory Chapt...
How can Social Software
        help?.
Social Software links content.




                                 1
Social Software links content with
people.




                                     2
Social Software links people.




                                3
When Social Software is understood as a
comprehensive plattform used in daily
business…
…then out of a hierarchical viewpoint
comes…
…complete transparency…
…over experts, topics and…
…(informal) networks.
How do I create
an Enterprise 2.0?
Enterprise 2.0



         Organization             Technology
         Integration in           Integration of Tools
    ...
Organization
Integration in Structure & Processes

 Hey, we just got
 a Wiki!


                       Great! And what
   ...
“Start with a business problem
and find the social media tools
to solve it, not the other way
around.”



              ht...
Plenty of business problems to adress…
                       Process Management
                 Skill Management
       ...
Start small – think big.

   Develop a vision.
   First, tackle a real problem.
   Implement and gain experience.
   U...
Technology
Integration of Tools & Architecture

 I can‘t find it on
 the Intranet!



                        Did you alre...
Social Software is more than
just a Wiki.
It is the combination of these
which allows a greater choice in
daily use to bring out the full
potential.
How does Social Software
   fit into your target
       architecture?
How does it fit together?


                          Integration


Dashboard   Search        Corporate       Business    ...
Culture
The Human Element.




What could
happen?              Let‘s try it now!
„Culture is an indirect
variable, culture can‘t be
generated!“

                  Prof. Peter Kruse
Change culture.

   Influence culture.
„That won‘t work for us,
our culture is just not
ready.“
The right culture is a goal,
not a pre-condition.
Culture 1.0
„Which information shall we make
accessible?“
Culture 2.0
„Which information has
to be secured?“
Start small – think big.

                              Openness is the rule:
   Agile projects.            closed areas o...
Define your Enterprise 2.0...

                            Conventional                                    Web
           ...
„In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge....
Bedankt!
Frank Wolf, Managing Consultant T-Systems Multimedia Solutions




Mail: f.wolf@t-systems.com
Web: www.t-systems-...
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The Wikipedia Myth - the Gist of Enterprise 2.0

  1. 1. The Wikipedia Myth – The Gist of Enterprise 2.0 Frank Wolf, T-Systems Multimedia Solutions
  2. 2. Blog www.besser20.de
  3. 3. www.besser20.de/english
  4. 4. T-Systems Multimedia Solutions.  Germanys leading provider of Web-based solutions  T-Systems Multimedia Solutions GmbH is a subsidiary of Deutsche Telekom.  Founded 1995.  700 Professionals
  5. 5. Collaboration and Web 2.0 Solutions.T-Mobile: Internal YouTube Intranet- Dashboard T-Systems: Corporate Social Network Helios-Kliniken: Intranet and Corporate Social Network DTAG: Enterprise Wiki 1.000 Freunde Club: 1. FC Schalke 04 Daimler Blog E-Learning Community
  6. 6. Why is Social Software so interesting for the enterprise?.
  7. 7. Increasing Impact of Knowledge Workers. 20 % Without Interaction ? = Basic tasks 40 % Routine Interaction = Standardized tasks 40 % Complex Interactions = Decision making and Workforce Job Types collaboration Developed Countries …can we better collaborate? …can we better use our ideas? …can we locate experts? …do we become attractive for talents?
  8. 8. The result of many knowledge management initiatives in the last two decades.
  9. 9. „You can't manage knowledge. Knowledge is between two ears, and only between two ears.“ Peter Drucker Nach: Wilson, T.D. (2002) "The nonsense of 'knowledge management'" Information Research, 8(1), paper no. 144 [Available at http://InformationR.net/ir/8-1/paper144.html] Bild: http://www.cgu.edu/images/Drucker/Peter_Drucker/images/PeterDrucker016_jpg.jpg
  10. 10. Wikipedia LinkedIn YouTube Web 2.0 User Generated Content
  11. 11. Social Software… ... makes knowledge management successful!
  12. 12. WRONG!
  13. 13. Just 1 % of all web users create the majority of content. 1 % of web users create the majority of content. 9 % of web users comment and tag information. 90 % of web users The only consume information. 90-9-1 Rule Quelle: http://de.wikipedia.org/wiki/Wikipedia/ Nielsen, 2006
  14. 14. How many of your employees are the 1%?
  15. 15. ? How many of your most important but busy experts will be part of this one percent?
  16. 16. “Knowledge Management and Social Media look very similar on the surface, but are actually radically different at multiple levels, both cultural and technical, and are locked in an undeclared cultural war for the soul of Enterprise 2.0.“ Social Media vs. Knowledge Management: A Generational War. http://enterprise2blog.com/2008/09/social-media-vs-knowledge-management-a-generational-war/
  17. 17. Is there a new knowledge management? http://www.flickr.com/photos/jam343/1703693/
  18. 18. It is no longer about storing knowledge…
  19. 19. …but about knowledge Just In Time.
  20. 20. That happens in formal networks…
  21. 21. …and even more with informal networks.
  22. 22. *average ratio between formal and informal networks in businesses. "Liberating knowledge", Snowden, D., Introductory Chapter, 1999, CBI Business Guide
  23. 23. How can Social Software help?.
  24. 24. Social Software links content. 1
  25. 25. Social Software links content with people. 2
  26. 26. Social Software links people. 3
  27. 27. When Social Software is understood as a comprehensive plattform used in daily business…
  28. 28. …then out of a hierarchical viewpoint comes…
  29. 29. …complete transparency…
  30. 30. …over experts, topics and…
  31. 31. …(informal) networks.
  32. 32. How do I create an Enterprise 2.0?
  33. 33. Enterprise 2.0 Organization Technology Integration in Integration of Tools Structure & Processes & Architecture Culture The Human Element.
  34. 34. Organization Integration in Structure & Processes Hey, we just got a Wiki! Great! And what do you do with it? ?
  35. 35. “Start with a business problem and find the social media tools to solve it, not the other way around.” http://www.fastforwardblog.com/2007/01/29/tips-for-adoption-2/
  36. 36. Plenty of business problems to adress… Process Management Skill Management Team Organization Documentation Project Management Requirement Management Reputation and Communication Ideas and Innovations Learning and Change Management … Customers Employees Partners
  37. 37. Start small – think big.  Develop a vision.  First, tackle a real problem.  Implement and gain experience.  Update the vision.  Improve the operation, go on to further applications.
  38. 38. Technology Integration of Tools & Architecture I can‘t find it on the Intranet! Did you already check the Wiki? $%§&/“))??
  39. 39. Social Software is more than just a Wiki.
  40. 40. It is the combination of these which allows a greater choice in daily use to bring out the full potential.
  41. 41. How does Social Software fit into your target architecture?
  42. 42. How does it fit together? Integration Dashboard Search Corporate Business … Tagging/Feeds Intelligence (Social) (Social) Conferencing & Enterprise Intranet Internet Communication Applications
  43. 43. Culture The Human Element. What could happen? Let‘s try it now!
  44. 44. „Culture is an indirect variable, culture can‘t be generated!“ Prof. Peter Kruse
  45. 45. Change culture. Influence culture.
  46. 46. „That won‘t work for us, our culture is just not ready.“
  47. 47. The right culture is a goal, not a pre-condition.
  48. 48. Culture 1.0 „Which information shall we make accessible?“
  49. 49. Culture 2.0 „Which information has to be secured?“
  50. 50. Start small – think big. Openness is the rule: Agile projects. closed areas only by request. Employees as ambassadors on the web. Executive Blog. Employee Blog. Comments allowed.
  51. 51. Define your Enterprise 2.0... Conventional Web Businesses 2.0 Authors few editors all employees Approval central individual Identity authentification necessary anonymity possible Structure centrally determined generated by usage Semantics taxonomy folksonomy Inspired by an idea from J. Robes, www.weiterbildungsblog.de
  52. 52. „In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.“ Ikujiro Nonaka
  53. 53. Bedankt! Frank Wolf, Managing Consultant T-Systems Multimedia Solutions Mail: f.wolf@t-systems.com Web: www.t-systems-mms.de Blog: www.besser20.de Twitter: www.twitter.com/frankx Xing: www.xing.com/profile/Frank_Wolf3

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