1. The Wikipedia Myth –
The Gist of Enterprise 2.0
Frank Wolf, T-Systems Multimedia Solutions

2. Blog
www.besser20.de

3. www.besser20.de/english

4. T-Systems Multimedia Solutions.
 Germanys leading provider of Web-based
solutions
 T-Systems Multimedia Solutions GmbH is a
subsidiary of Deutsche Telekom.
 Founded 1995.
 700 Professionals

5. Collaboration and Web 2.0 Solutions.T-Mobile: Internal YouTube
Intranet- Dashboard T-Systems: Corporate Social Network
Helios-Kliniken: Intranet
and Corporate Social Network
DTAG: Enterprise Wiki
1.000 Freunde Club:
1. FC Schalke 04
Daimler Blog
E-Learning Community

6. Why is Social Software so
interesting for the
enterprise?.

7. Increasing Impact of Knowledge Workers.
20 % Without Interaction
?
= Basic tasks
40 % Routine Interaction
= Standardized tasks
40 % Complex Interactions
= Decision making and Workforce Job Types
collaboration
Developed Countries
…can we better collaborate?
…can we better use our ideas?
…can we locate experts?
…do we become attractive for talents?

8. The result of many knowledge management
initiatives in the last two decades.

9. „You can't manage
knowledge.
Knowledge is
between two ears,
and only between
two ears.“
Peter Drucker
Nach: Wilson, T.D. (2002) "The nonsense of 'knowledge management'" Information Research, 8(1), paper no. 144 [Available at
http://InformationR.net/ir/8-1/paper144.html] Bild: http://www.cgu.edu/images/Drucker/Peter_Drucker/images/PeterDrucker016_jpg.jpg

10. Wikipedia LinkedIn
YouTube
Web 2.0
User Generated Content

11. Social Software…
... makes knowledge
management
successful!

12. WRONG!

13. Just 1 % of all web users create the
majority of content.
1 % of web users
create the majority of
content.
9 % of web users
comment and tag
information.
90 % of web users
The
only consume
information.
90-9-1
Rule
Quelle: http://de.wikipedia.org/wiki/Wikipedia/
Nielsen, 2006

14. How many of your employees
are the 1%?

15. ?
How many of your most important
but busy experts will be part of this
one percent?

16. “Knowledge Management and Social
Media look very similar on the surface, but
are actually radically different at multiple
levels, both cultural and technical, and are
locked in an undeclared cultural war
for the soul of Enterprise 2.0.“
Social Media vs. Knowledge Management: A Generational War.
http://enterprise2blog.com/2008/09/social-media-vs-knowledge-management-a-generational-war/

17. Is there a new
knowledge management?
http://www.flickr.com/photos/jam343/1703693/

18. It is no longer about storing
knowledge…

19. …but about
knowledge
Just In Time.

20. That happens in formal
networks…

21. …and even more with informal
networks.

22. *average ratio between formal and informal
networks in businesses.
"Liberating knowledge", Snowden, D., Introductory Chapter, 1999, CBI Business Guide

23. How can Social Software
help?.

24. Social Software links content.
1

25. Social Software links content with
people.
2

26. Social Software links people.
3

27. When Social Software is understood as a
comprehensive plattform used in daily
business…

28. …then out of a hierarchical viewpoint
comes…

29. …complete transparency…

30. …over experts, topics and…

31. …(informal) networks.

32. How do I create
an Enterprise 2.0?

33. Enterprise 2.0
Organization Technology
Integration in Integration of Tools
Structure & Processes & Architecture
Culture
The Human
Element.

34. Organization
Integration in Structure & Processes
Hey, we just got
a Wiki!
Great! And what
do you do with it?
?

35. “Start with a business problem
and find the social media tools
to solve it, not the other way
around.”
http://www.fastforwardblog.com/2007/01/29/tips-for-adoption-2/

36. Plenty of business problems to adress…
Process Management
Skill Management
Team Organization
Documentation
Project Management
Requirement Management
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
Customers Employees Partners

37. Start small – think big.
 Develop a vision.
 First, tackle a real problem.
 Implement and gain experience.
 Update the vision.
 Improve the operation, go on to further
applications.

38. Technology
Integration of Tools & Architecture
I can‘t find it on
the Intranet!
Did you already
check the Wiki?
$%§&/“))??

39. Social Software is more than
just a Wiki.

40. It is the combination of these
which allows a greater choice in
daily use to bring out the full
potential.

41. How does Social Software
fit into your target
architecture?

42. How does it fit together?
Integration
Dashboard Search Corporate Business …
Tagging/Feeds Intelligence
(Social) (Social) Conferencing & Enterprise
Intranet Internet Communication Applications

43. Culture
The Human Element.
What could
happen? Let‘s try it now!

44. „Culture is an indirect
variable, culture can‘t be
generated!“
Prof. Peter Kruse

45. Change culture.
Influence culture.

46. „That won‘t work for us,
our culture is just not
ready.“

47. The right culture is a goal,
not a pre-condition.

48. Culture 1.0
„Which information shall we make
accessible?“

49. Culture 2.0
„Which information has
to be secured?“

50. Start small – think big.
Openness is the rule:
Agile projects. closed areas only by
request.
Employees as
ambassadors on the
web.
Executive Blog. Employee Blog.
Comments allowed.

51. Define your Enterprise 2.0...
Conventional Web
Businesses 2.0
Authors few editors all employees
Approval central individual
Identity authentification necessary anonymity possible
Structure centrally determined generated by usage
Semantics taxonomy folksonomy
Inspired by an idea from J. Robes, www.weiterbildungsblog.de

52. „In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge.“
Ikujiro Nonaka

53. Bedankt!
Frank Wolf, Managing Consultant T-Systems Multimedia Solutions
Mail: f.wolf@t-systems.com
Web: www.t-systems-mms.de
Blog: www.besser20.de
Twitter: www.twitter.com/frankx
Xing: www.xing.com/profile/Frank_Wolf3