The document discusses how businesses are becoming more social, mobile, and cloud-enabled. It outlines how IBM transformed its own culture by providing social platforms integrated with core business apps and its intranet. This empowered employees to be more innovative and collaborate more quickly using dynamic networks. Internally, IBM deployed a platform for social, mobile, and cloud collaboration that allows finding expertise across the organization and easily sharing files and collaborating with colleagues.

1. Business Gets Social, Mobile,
Cloud-enabled
www.lotuslovespeople.nl

2. 20-2-2012

3. A SOCIAL Business...
Engaged Nimble
Transparent
20-2-2012

4. 20-2-2012

5. Close the knowledge sharing gap
© 2011 IBM Corporation
5

6. Social Business DEMAND
Business Demands
●Drives deeper trusted
relationships
Business As Usual Personalize
relationships
●Communication between
, ...
members, field personnel,
... Speed time to
●
collaborative decision
Streamlined
making, faster go-to-market
information
flows, speed
●Physical meetings and accuracy
●Meeting minutes
●Save money by reaching
●Dossier sharing,
out to professional networks
versions, .... to respond faster to business
Enable a more
decisions and opportunities
effective
workforce
●Email and phone based
communication
●Knowledge kept in silos
20-2-2012

7. How IBM transformed into a
Social Culture
A journey since 1995
Provide “Social Platform” integrated in core business apps and
intranet
Social Business Guidelines

Executive Sponsorship

Less focus on older collaboration models (ex. Email, document
libraries, folders...)
Flattening Organizational Structure

Empowering Employees

Social Recognition and Rewards


8. Collaboration at IBM & Future of
“Work” - 2015
Employees
Contractors
170 Countries
2K Locations
50% Remote Workers
90+ Acquisitions
Open Computing
– OpenOffice / FireFox
– BYOD (Mac, iOS, ...)
Matrix Reporting

9. Internally, we deployed a platform for
“social” “mobile” “cloud” collaboration
empowering users to be more innovative and helps
them collaborate & execute more quickly with
dynamic networks of co-workers...
IBM Connections
Social Analytics
Create, find, join, and work Quickly find the people you need
with communities of people
who share a common
Home Profiles by searching across your
organization using keywords that
interest, responsibility, or help identify expertise, current
area of expertise projects and responsibilities
Activities
Communities
Organize your work, plan next
steps, and easily tap your
expanding professional network to
help execute your everyday
deliverables, faster
Use a weblog to present
your idea and get feedback
from others; learn from the
expertise and experience of Blogs Share your files with your
others who blog Files colleagues. Everyone can
store, share, and
collaborate on files.
Wikis
Save, organize and share
Bookmarks Provide a place for groups
of people to jointly create
bookmarks; discover and maintain content
bookmarks that have been through contribution and
qualified by others with collaboration.
similar interests & expertise
Micro-blogging 9
Reach out for help your social network

11. Direct access to Connections

12. Collaboration drop down menu

13. Typeahead Profile search

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28. Files & Profiles
entitlement!
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41. Livetext
Notes Client Sametime Client
iNotes Browser Symphony Client

46. Supporting Line of Business
Initiatives

47. “Accelerate Your Social Business” pricing offer:
60% off entitled price when you match the Connections,
Quickr®, Sametime® (ST) Standard, ST Advanced and Social
Enterprise Content Management (ECM) licenses to the number
of enterprise email clients
Q&A