How to Build Relationships with Social Media


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Usher New Look Foundation presentation at the World Leadership Conference, June 2012

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How to Build Relationships with Social Media

  1. 1. Passion for building relationships andconnecting peopleSocial is a way of lifeFailure means not tryingPeople want to help themselves; theywant tools and skills
  2. 2. ....... 1 Common language....... 2 Your roadmap....... 3 Communities....... 4 Relationships....... 5 How to Integrate Social
  3. 3. © The Community Roundtable, 2012 All Rights Reserved
  4. 4. Strong relationships are a key differentiator for anyone Social media tools facilitate relationship building People and organizations fostering meaningful relationships will succeed Integrating social tools and online communities into your strategy increases your success© The Community Roundtable, 2012 All Rights Reserved
  5. 5. Pre 1990: People are not connected1990: Connecting people to information2000: Connecting people to people 2012: Everything is Connected
  6. 6. Three years ago there were No Smartphones [as we know them today]Years to Reach 50 millions Users:Radio: 38 YearsTV: 13 YearsInternet: 4 YearsFacebook: added 100 million users in less than9 monthsiPhone applications: 1 billion in 9 months
  7. 7. SOCIAL MEDIA PRE MEDIA AGE MASS MEDIA AGE AGE Consumers dictate Talk face to face Talk face to face Talk to shop worker Phone call Talk to shop worker Consult a professional Readers letters Phone in; TV / RadioReligious Institutions, state,monarchy dictate the agenda Professional media dictate Consumer influence channels
  8. 8. But Adoption Creates Congestion
  9. 9. @rhappe #e2conf
  10. 10. @rhappe #e2conf
  11. 11. Choices 11.jpg&imgrefurl= paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6- 9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3 Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=16 0&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0
  12. 12.
  13. 13. Content ConversationsSocial Engagements
  14. 14.
  15. 15. A Real Hero … Changing Lives
  16. 16.
  17. 17. Communities Provides Human Scale &Humane Scalability
  18. 18. Awareness Awareness Understanding of Contextual Trust Forgiveness DevelopmentEncounter Intimacy Recognition Friendship Resonance compatibility Contextual Loyalty Advocacy & Defense Piqued interest Contextual Universal Trust Acknowledgement Advocacy Universal Loyalty of relationship Social Media (Content-Based) Engagement Cheap & Fast Community (Relationship-Based) Engagement Cost Effective & Faster (trust-based) Direct Engagement Expensive & Slow @rhappe #e2conf
  19. 19. @rhappe #e2conf
  20. 20. • What can What are your key enable your required relationships? strategy and Where do you want plan? them to be and can• Where are your these tools help? stakeholders? Integration Relationships Return on Goals Investment If you invest resources• What do you want to (time and money), accomplish beyond what is your expected presence and return? broadcasting? What’s your dashboard? Relationships Listening and Two-way Communication
  21. 21. by leading the way anddoing things differently ... 32
  22. 22. Tell us how you personally want to ignite change in the world ...Twitter @powernoodleFB Page: powernoodleAnd we will invite you to a free webinar to teach you howPowernoodle can help! 33
  23. 23. The most profound technologies are those that disappear. Theyweave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but its not.“ Seth Godin
  24. 24. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done
  25. 25. Mission: Advancing the Business of Community Services  Champion.: Advocate for the needs of community  TheCR Network business owners  TheCR Focus  Educate: Provide support and resources for community  TheCR Advisory and social business leaders  TheCR Research  Curate: Aggregate, document, and share community  Community Management Training management best practices Member Organizations Leadership Team Rachel Happe Principal and Co-Founder @rhappe Jim Storer Principal and Co-Founder @jimstorer Ayelet Baron Principal @ayeletb© The Community Roundtable, 2012 All Rights Reserved