evaluation

1. Evaluation question 3: What
have you learnt from your
audience feedback?
Leah Watts

2. Feedback for initial choice of genre and
research:

3. Initial feedback on storyline:
After writing our first draft of our synopsis and treatment, we got some general
feedback on it. In this feedback we learnt that our storyline did not completely make
sense and needed adjusting in order for it to fit the thriller/mystery genre. When
looking back at what we had written we realised this too, so this feedback that we got
was very useful in making us see this. Because of this feedback we decided to go back
and change our storyline, we kept parts but changed the majority of it to make it a lot
better and make more sense and also fit with the genre that we had chosen. This
feedback right at the start helped as if we had not had this then we probably would
not have changed anything and it would not have been as successful due to the very
start being not quite right. If the storyline does not make sense then the rest of the
process would not have gone as smoothly. The initial ideas of the storyline are very
important as everything carries on from this, so our feedback helped a lot and helped
make our trailer, magazine and poster more successful.

4. Feedback from blogger that
we received from our peers.
This feedback that we received right at the very start of the whole process of making our trailer, poster and magazine, helped us to see
whether we were starting off right and if we had to change anything before we got into the main process of planning. This feedback helped
us as they thought that the rating of 12A was appropriate for our film as they had read the storyline and agree that people under 12 should
not be abled to watch it as it wouldn’t be appropriate for this age. The people we asked were between 17-18, and they said they would enjoy
this film at their age so we thought the rating of 15 would be too high as then a younger audience would not be able to watch it so making it
12A would allow a wide range of ages and people to be able to see the film. We also got feedback on the way we had been presenting our
blog with our findings, research and planning. Most people liked it as it was laid out in a creative but simple way that was easy to look at and
read and was continuous. This helped us, as we then carried on to use a variety of presentation skills so that the whole blog had some
continuity, and was easy to look back at when making our final products, as we looked back at everything we had done for inspiration on our
final pieces.

5. “I would go and see a
thriller film if it was
rating 12A as I know
that it wouldn’t be
really scary but would
still be a good watch.”
-Harriet
“I love thriller films as
well as mystery and I
think the story line
sounds like something I
would go and see!”
-Leanne
“I like films that
are scary but not
too scary and this
sounds like one of
them!”
-Shannon
“Looking at your
storyline, it sounds like a
film that you wouldn’t get
bored in, so I would
definitely go and see it
and I think the age rating
of 12A fits the storyline
well.”
-Laura
“I really like how you’ve thought
of a storyline that’s unique and it
seems like something that any
one of any age could go and
watch and enjoy. I like your
chosen genre of thriller/mystery
as that genre is getting more and
more popular and is also my
favourite genre of film.”
-Donna
“I love the sound of
the story line and I
really like the fact that
it is a 12A as this
means more of a
variety of people can
go and see the film!”
-Anna

6. How the initial feedback helped me:
All of this feedback that we received right at the very start of the whole process,
when all we had thought of this the storyline, the genre of the film and the
rating etc, was very useful in aiding us in whether to slightly change our idea or
not. After our initial feedback we received feedback from our audience
(previous page) and this meant that after a few changes to our storyline our
audience then liked our plot a lot and they said they would go and see this film.
The fact that a lot of people said the 12A age rating was appropriate helped us
in the making of the trailer as it aided us in knowing what to include if 12 year
olds would be watching the film. People liking our storyline helped us as we
then knew that it fitted our audiences needs and would be a success when it
came out.

7. Feedback on planning stages:

8. What we received feedback on:
We received feedback also after we had completed the planning stages of the
whole process, this included feedback on our hand drawn and digital mock ups,
our story board (what shots we were going to include), costumes, font ideas,
transcript and what we reveal through our trailer. This feedback helped a lot as it
helped us see if the main body of planning was successful and if it wasn’t what
we could change before making the final magazine, poster and trailer.

9. We got some feedback from our peers
and other young people on our hand
drawn mock ups and digital mock ups
to see what they thought of our basic
ideas on what we wanted our poster
and magazine to look like. This
feedback was very useful in terms of
knowing whether to change anything
before starting work on Photoshop
making the actual final products.

10. Feedback:
Most people that we asked for some brief feedback off said that they
liked the mock ups that we had made and said that when they are
made into digital magazines it would look really effective and real due
to the layout fitting conventions of magazines. They thought that how
it fitted to conventions was a good thing as this would show to the
audience what kind of magazine it was (film). The people we asked also
said they liked the small things we added to the magazine like the flash
we added with extra information in, as they thought that this would
draw the audience in even more. They also liked the colour scheme as
they thought it matched the genre. The people that we asked also said
that they think the choice of camera shots will work well on a magazine
as they will also draw you in.

11. What I learnt from this feedback:
From this feedback, before making our final magazine and poster it told me that
our basic ideas worked so we could then develop these and add more things to
them to make them even more successful and professional. It also helped us to
make decisions on whether to keep things like the colour scheme, text and
images the same or change them slightly to adapt to what our target audience
like as they will be the ones who it is aimed as, so they will need to like it. So this
feedback was very useful in aiding us to make some more decisions about what
we wanted our final magazine and poster to look like.

12. We also got some feedback from our peers who are also part of our audience on our
story board and transcript for the trailer. We got a few people to give us some
feedback on our storyboard and most people agreed that there was enough shots on
there to make a full trailer and to make it not to long. However some people
suggested some shots we could add to make the transitions between the shots more
effective so it would make more sense. We also got some feedback from our teachers
on our transcript, which meant we had to re draft a couple of times in order to make it
the best it could be. They said that it did not really make sense and would not make
sense in the trailer with the shots we had chosen to use. They said that it had to tell a
story in a way but not the full story of the film. So this feedback helped a lot as it
helped us to see what we need to take out and what we needed to put in.

13. What I learnt from this feedback:
I learnt from this feedback that we had planned our storyboard for our
trailer well, meaning we could go ahead and make it. We asked some
people from our target audience (12 years old and up wards) and
because they thought the shots would be effective we kept them all as
we want to appeal to our target audience as that is the aim as well as
to sell the film. The feedback we got about our transcript helped as if
we had not got this feedback then our trailer as a whole would not be
as effective as the transcript/intertitles are the main aspect of the
trailer that explains what is happening to the audience.

14. Feedback on first drafts of poster and
magazine:

15. After making our first drafts of our magazine and poster, we decided to
gather some feedback and improvements that we could make on them
in order to make them as professional as we could and also make them
look like real marketing products to advertise our film.

16. Feedback on
magazine and
poster:

17. What I learnt from this feedback:
I learnt from this feedback that after our first attempt at making the poster and
magazine there was still a few minor things that could be changed to make it
better as a whole. We decided to make these changes as if we didn’t it may
affect the trailer or the other advertisement as they come in a three. We learnt
that some of the colours could be changed as there was too much of the same
colour, so we decided to change that but still stick with the colour scheme. We
also resized a few things on our magazine to make it look more like a real
magazine, so this feedback was helpful.

18. Feedback for first draft of trailer:

19. We had a verbal discussion about our first
draft of our trailer we this rest of our peers
after showing to everyone. It wasn’t quite
finished when we showed it as we did not
have a soundtrack. So our peers advised us to
put a soundtrack on that created an
atmosphere as this is a big part of what makes
the trailer effective. Our peers also said that
we should shorten it as it was 3:30 which was
too long for a trailer.
So overall we learnt from this feedback that we needed to complete our trailer and add sound as that is a key
factor of trailers and making them fit conventions and look professional. We also learnt from this that we need
to shorten it a lot so that people stay engaged throughout the whole trailer to find out the release date and
the title of the film, two of the most important aspects of advertising a film.

20. Feedback for final film poster, trailer and
magazine:

21. Feedback I received on
Twitter direct message
This feedback I received after we had finished making our
poster, magazine and trailer, helped me too see what my
target audience liked about them and what could be
improved if I was to do it again. Harriet said that the
colours and the acting were some of the best points and
both of these run throughout all three of the
advertisements, so this tells me that as a whole they were
effective and that we achieved our aim of making them all
link and look like they are all linking to a film of a
thriller/mystery genre.

22. Feedback from an email - Gmail
This detailed feedback that I received on our magazine, poster and trailer helped me a lot to see and reflect on how our final
pieces turned out. This feedback tells me that our magazine, trailer and poster fit our genre of thriller/mystery well which
was out main aim throughout. I have also learnt from this feedback that our main images worked even though to an extent
we challenged conventions as on a poster there is normally one image and on a magazine it is usually a medium shot, so this
shows to me that challenging the conventions worked well according to my audience. Overall from this feedback I can see
that all three of our advertisements were successful according to the audience which is the main aim.

23. From this feedback I can see to improve, if I was to
make it again I would make the text sizes smaller as
another person who gave me feedback has a similar
opinion showing a few people noticed the font size
and thought it should be smaller. I have learnt from
this that I should make everything smaller so the main
image, title of film and masthead are the main point
and I could have done this by looking at sizing of text
in my research a bit more.
I have also learnt from this feedback that all three
advertisements fit the genre which again is a common
comment among all of my audience feedback which
tells me we fitted the genre successfully.

24. Feedback from Gmail
This feedback from a peer tells me that we were successful in making our magazine, poster
and trailer look professional and like it is an actually advertisement for a film. It also tells me
that they all combine together well which was the main aim throughout. I have learnt from
this feedback that according to this individual from my target audience (12 and upwards) they
have all been successful with all the elements I involved.

25. Feedback from Gmail
I can see from this feedback some positive and not so positive comments, which helps me to see
what I could have done better to make it more successful. I have learnt from this that we have
been successful in fitting our chosen genre of mystery/thriller which was our aim from the very
start. From this feedback we also learnt some things that could help us improve our skills in the
future. This involves the colouring of the image and the layout within the picture. This has
helped me to see that we should plan our images in more depth next time and think about how
every little thing looks in the image.

26. Focus group feedback:
(see underneath this post for videos for focus group)
Questions asked for both magazine and poster:
What do you like about the poster/magazine?
What could be improved if I was to make it again?
Feedback overview:
Poster:
• Colour scheme goes well with genre.
• Statement at the top sums up the film in one sentence- effective.
• Writing at the bottom makes it look real
• Main image is effective
• Black background works well with genre.
• Blurred names work well with genre
Improvements:
• Could add more pictures.
Magazine:
• Image on he front draws you in
• Colour scheme works well
• Straplines fit conventions
• Pictures of other films works well
Improvements:
• Text could me a little smaller
• Could make the images at the bottom look like a film reel

27. What I learnt from my focus group feedback:
I learnt that my poster and magazine generally work well as the colour
scheme we chose to use compliments them both and the layout fits
what a magazine and poster should look like. I also learnt that we could
have made the bottom section of the magazine look like a film reel,
rather than just a yellow box, and this could have made it more
effective so our feedback has shown me some minor things that could
be changed to make it slightly better if I was to make it again. This
feedback also showed me the view from different genders so helped
me to see more of a variety of opinions.

28. Overall
Overall, from all of my feedback and especially my final feedback, I can see
that our film magazine, poster and trailer have been successful in fulfilling
our aim of fitting them all together through linking aspects fo them
together (colour scheme, main actor etc). I can also see that we have
beedn successful in fitting them to the genre of mystery/thriller which is
very important as otherwise the audience would not know what they
would be going to see at the cinema if these three advertisements didn’t
give a clear overview, by working together, of the genre of the film and
what kind of storyline it involves. I can see this as the majority of the
people I asked for feedback said the same kind of things about layout,
colour, main image, fitting the genre, and good editing techniques. This
shows to use that all of the things that we put into each of them was
affective and created a good overall advertisement according to our
audience feedback.