This is part of our Evaluation Question 3, explaining how our audience feedback has helped us make our media projects the best they can be.

2. This shows our very first attempt, at gaining audience feedback, at
the very beginning of our research and planning stages. This was the
first very basic stage of our research. We had asked our target
audience, what they felt was a suitable title for our film/trailer. More
than half of our target audience that we asked, explained that they
liked the film title ‘Missing’. This original audience feedback was so
important, as it ended up forming the basis of the plot of our trailer.
Our film/trailer, surrounds the idea of students going missing, which is
therefore why, calling the product ‘Missing’ is effective.
This is a screen shot from our trailer, showing that the answers we
received from our audience, at the beginning of the year, shaped our
final decisions on the name of our film. All of our audience, believed
that as we were creating a horror trailer, it was important that we
thought of a name, that not only reflected what happens in the film,
but also sounds dark and mysterious- mirroring the genre that we were
going to create.
How we used our audience feedbackeffectively for the trailer

3. To the left, shows the audience research that was taken, before we had
decided the genre of our trailer. We had wanted to establish, what were the
best and most popular genres of film to members of the public, so that when
it came to deciding our own genre, we knew what would be most popular.
However, this particular image, shows the statistical information for the film
‘The Exorcist’. It provided us with information on what gender and age, this
type of film appealed to most. Therefore, we could generalise about the
audience for our own film.
For example, the statistics showed us, that the main gender, most likely to be
the audience for this film, were males. However, as we wanted our film to
appeal to both genders (to have a wider audience) we made sure in our
research process, that we asked both males and females what they thought of
our developing ideas, so that we would gain useful and fair feedback.
We knew just how important audience feedback was, so every single time that we created a different cut for our
trailer we recorded our audiences thoughts on the newer version. We did this, to show our progress, and also so that
along the way, any elements that they thought worked or didn’t work well, could be added or scrapped. Above, are
the various blog posts that I created, documenting the different feedback from the various cuts we showed our
audience. For the third cut, we decided to film our target audience, so that it is easier to see the specific points
that they made. For example, one of our class peers, mentioned that she felt that the background for the text on
screen, could be improved, as it just looked as if it were a still image. Taking this on board, I went away and
adjusted the timings for the background, so that it was clear to our audience that it was a moving image of the
forest in the background.

4. How we used our audience feedback effectively forthe magazine
This year, myself and my partner, were keen to create
our own surveys and questionnaires, which allowed the
audience to express their own thoughts and opinions on
the magazine front cover. The images on the right show
the blog posts I created, which show the results from
the questionnaire, and then the alterations that were
made because of it. The magazine was the product that
we got the most constructive criticism for, however, it
was all very useful. For example, we were constantly
told that the smoke in the background of the magazine
was too overpowering, and it made it seem more like a
ghost story than anything else. Taking this on board, we
removed one layer of smoke- so it was not a strong as it
was previously.The images on the left, show the
improvements to the magazine front
cover that were made after we had
received feedback from our media class,
and our teacher as well. One of the ideas
we got back, was that most magazine
front covers include some sort of
feature, that makes the magazine more
eye catching and interesting. Therefore,
as you can see from the bottom image,
we played around with different colours,
and originally came up with a red circle
feature. It was prominent and stood out
from a lot of the other aspects of the
front cover; as well as being
conventional. However, on re showing
our target audience and media teacher,
they all felt that it looked rather ‘stuck
on’. On looking at the magazine again,
they also explained how they felt the
text should be in different sizes, to add
some diversity- again making it more
interesting.
This is one of our final
magazine front covers. As you
can see, we have changed the
colour of the ‘feature’ to a
gold. This way it stands out
more, as It is a colour used no
where else on the front
cover. However, having
spoken to more members of
our target audience, they felt
that it would be even better,
if there was some other gold
on the page, not too much,
but at least enough to tie the
gold feature in. This feedback
was so helpful to us, as it
made us revaluate our
original ideas, so that we
could go away and improve
our work even more.
From the above image, you can
also see how effective our
audience feedback was, in
allowing us to understand that
the ‘smoke’ which was a layer
of the magazine, looked too
much. We therefore stripped
this layer, as we found that it
looked better without it
anyway

5. How we used our audience feedbackeffectively for the poster
We found that the questionnaire was such a useful
method of collecting audience feedback for the
magazine, that we chose to use it again when gathering
feedback for the poster. We asked various questions
such as: How effective do you think the main image is?
How effective is the choice of text? Is it effective in
portraying the horror genre? And many more. The
results we received from this questionnaire, allowed us
to see what aspects of the poster needed improving. We
mostly received quite positive feedback, which we were
happy with, however, there were some minor details
which were specifically highlighted. For example, we
originally had not included the BBFC rating- which
needed to be on our poster as it was a convention that
could not be left out- and would stop our poster from
looking as realistic as possible.
The images I have displayed here, shows the
very original versions of our film posters.
Although they, generally, look the same,
there is a slight difference in the colour of
the background- which changed from a dark
blue, to a lighter blue. We mainly changed
this, as not only was it pointed out by our
class peers, but it was also an element of
the questionnaire that we could see could
use some improvement. On the
questionnaire, we asked the question “how
effective is the choice of colour?”- and as
our target audience chose “slightly
effective”, we decided that we could quite
easily change the tone and brightness of the
poster, to make it the best it could be, and
to appeal more to our audience. As you can
see, we also added in the BBFC logo- which
was a frequently highlighted, missing aspect
to our poster from our audience.
This was one of our final
versions of the poster- as
you can see, we took our
audience feedback on
board, and edited
everything that our
audience had mentioned
After many attempts, of trying
to make sure that we had
included all of the different
features that our target
audience had mentioned, we
had eventually come up with a
product that my partner and I
were happy with.
Having said this, there were
still some changes that we
made. A couple of weeks later,
we then went back to ask our
target audience if there was
anything that they thought we
could have improved on, for
the poster and the magazine;
these ideas are shown in the
next slide.

6. Original
New Version
This is, what we thought, was going to be the final version of our film poster.
Both my partner and I were satisfied with the final result. Having said this, we
were still keen to get our target audiences final feedback on what they thought
about the poster, so that if there were any last minute changes we needed to
make- we could do so, before handing our blog work in. Therefore, we took the
time to ask our class peers, and various other audiences on their thoughts and
opinions- we did this by mainly sitting down with them and showing them the
poster, so that we could have a one-to- one conversation. There were two main
criticisms that we had received from the poster. One criticism put forward, was
the names of our actors and actresses were below the masthead- which was
very unconventional for film posters. The second point put forward, was that
our audience felt that the release date of our film, which was ‘November’
should have, and could still be bigger. Having heard this, we then went back to
look at the poster, and we agreed that that the release date should be bigger,
and that this was quite a simple and easy change that we could make- without
disrupting everything else that was on the page. We took all of the information
that our target audience gave us, on board, and below you can see the updated
poster, with the changes that we made.
Here, you can see that ‘November’
has been made much bigger, and
now stands out a lot more
If our audience had not mentioned anything about the size of this month, my partner and I
would probably not have altered or changed anything. However, having reconsidered, and
taking what we were told on board, we now feel that it looks much better, it is much more
striking and eye-catching –something that the release month for the film, needs to be.
This was one of the other features pointed out.
Previously the names of our actress/actors were
below the masthead- however we have since
changed this
As it was a huge concern for us to follow the typical conventions of a poster, as soon as
our audience pointed out that they didn’t feel the position of the names was
stereotypical of a film poster, we changed It as soon as possible. As you can see, we
have followed the suggestions from our audience, and have consequently changed the
position of the names to above the masthead, instead of below which it was before.

7. Like the poster, myself and my partner had originally created the image on the
left, as the final version of our magazine front cover. However, as we had
received audience feedback from our audience on the poster, we decided that
it would only be fair to also receive audience feedback for our magazine. Like
the poster, there were only two main features that were suggested that we
should change. The first, was that the feature (the gold circle) on the front
cover looked out of place, especially as it was the only thing on the front page
that was gold. To improve on this, we were told that if we somehow could
incorporate gold into the magazine some other way, then it would help to
make it look like part of the magazine- rather than looking ‘stuck on’. The
second point that was made, was that in the feature, the word ‘Summer’ could
be made a little bit bigger, as it is more eye catching, and makes everything
look more realistic and professional.
Below, shows how we have taken this audience feedback on board, and shows
all of the changes we made to our magazine front cover to ensure that the
wants of our target audience were met. However, we were happy to make
these changes, as we too, agreed that by editing these changes onto the
magazine, it made it look far better.
This was the first change that was made to the magazine front
cover. We enlarged the buzzword ‘Summer’ so that it would
stand out more, as previously, it was the same size as the text
above and below it. Our audience suggested that this was a good
feature to improve, as it helped take away some of the space
which was previously there, and ultimately made it more eye
catching and engaging.
Our audience suggested, that by making the buzzwords on the page gold as well,
it would help link everything together- without the feature looking too out of
place and ‘stuck on’. Personally, myself and my partner are very happy with the
end result. By adding gold to the text, we completely agree with our audience,
that it is able ‘bring everything together’. Initially, we thought that the add of
another colour might have been too much. However, as there are only three
colours now present on the magazine, they all work cohesively together and look
attractive.
Buzzwords were changed to gold