Task Three of evaluations for Media A2 coursework.

1. Q3. What have you
learned from your
audience feedback

2. Why does the film industry spend so much time
and money test screening films to invited
audiences or finding out what audiences like
through market research?
This is so that they can get feedback from their target audiences to make sure
that the film they are making fits the target audience and that they will
enjoy it. Without this feedback they can’t be certain that the film will be
successful. Another reason it is important for them to find out what the
target audience likes is because it allows them to find out vital information
like what magazines the audience reads, what films they are interested in
and what they typically spend their money on. This sort of information also
helps them to know what platforms they’d have more success advertising on
and what companies to make deals with.

3. What is our target audience?
As a group we thought it was important to have a target audience of 16-21
as this includes our age group, this allows us to get more information and
have more of an understanding out the target audience which is extremely
important in creating a successful marketing campaign.
To make sure that our target audience would be interested in our film we
did some secondary research for our influencing films; The Social Network,
and The Persuit of Happiness. To complete this research we used a few
different websites, Thinkbox, IMDb and Pearl and Dean.

4. Secondary research- IMDb
When doing secondary research from IMDb I found
these graphs which help us to see how certain age
groups and genders are rating the films that are
similar to our own. From these statistics we can see
that the majority of high votes come from males and
females under the age of 18, males in particular for
The Social Network. This suggests that males are
predominantly more interested in our film genre
however there isn't a huge gap between males and
females. This helps us with our target audience of
females 15-21

5. Secondary Research- Pearl and Dean
All of these statistics help us to see who
is likely to watch our film, and whether
it would appeal to our target audience.
All three of these films have a female
majority which helps us to know that
females are more likely to be interested
in our film. They also have a large
amount of 15-34 year olds watching,
which suggests to us that our film would
be successful with our target audience
based on the information found from
this secondary research.

6. What stage did you ask for feedback
There were a few times we asked for feedback. The first was duing our
primary research as we were trying to find out if our target audience were
interested in our synopsis. The next time was during the rough cut
screenings. And finally we recived feedback from our final screening. All of
this feedback was extremely useful as it allowed us to change/adapt certain
things that didn't quite work or needed changing.

7. Rough Cut Feedback
For this we showed the audience our teaser which wasn’t complete as it was
missing trasistions, titles (and intertitles) and the voice-over. This feedback
was curcial for our teaser. We recived sheets from people who had seen it,
they had to answer questions and give suggestions on how to improve
various aspects of our teaser.
The questions included;
❖ Is the teaser suggestive of a particular genre?
❖ What do you think the narrative themes of the film are
❖ Does the teaser suggt any more about the films narrative
❖ Is it a teaser trailer?
❖ Does it make you want to see the rest of the film?
❖ What are te teasers strengths?
❖ What would you improve and how?

8. Roguh Cut Feedback… Cont
This feedback was our most beneifitcial feedback as we were
told what worked and what didn't. For example we were told
that it needed to have a voiceover and that the plot line wasnt
clear enough. This was fixed once we had added the voiceover
we slightly changed from our orignial ideas as we needed to
create a more interesting lure. This is why Amanda says ‘I
never thought James would break the law.’
Once this was completed people felt that our teaser fit the
conventions of a drama better and it was also more appealing
for our audience.
This feedback was particularly useful as it helped us to see
what was missing, it was also useful to see what ideas others
came up with for us to use.
We made a few changes to the music based, and some of the
sound effects, such us writing on the whiteboard, we lowered
the level of this.

9. Rough Cut Summary (Taken from my Journal)
The feedback we received was mostly positive. We have successfully created a teaser that
fits the drama genre as all feedback showed that all groups thought it was a drama. It
was also clear that the main characters have an argument over something business
related, however most groups thought that the two main characters were in a
relationship. This is something that will change once we add the voice-over. Generally
people thought that it fit the conventions of a teaser as it built up through-out. Most
people also wanted to see what happened although a few people have said that they
wouldn’t as there isn’t much of an appeal, this is again because when we showed it we
hadn’t added the voiceover yet, but once this is involved it becomes clearer that there is
more to it that just two friends struggling through a business. The main strengths that
people picked up on were the camera shots and characterisation, others however chose the
background music that we had originally added, but since we have discovered that it had
a copyright issue so we have had to look for some more music. During our screening some
of our sound elements didn’t work, this led to a large amount of our feedback being
around the sound effects that we could add, for example a door slam, paper landing in the
bin, and the typing sound effect being too long. These are things that were added, but
there was something wrong with the upload (which has now been rectified).

10. Final Screening
#Feedback
For our final
screening we
recived our feedback
from comments on
the YouTube video.
We also got
feedback on our
poster and
magazine this way.

11. Final Screening Feedback
From this feedback we learnt that our marketing campaign had been a
success. Most of our responses included positive feedback, people saying that
it was clear all of our pieces were for the same film. We had a lot of positive
comments on the editing and sound for our teaser. Many also liked the
images we used for the poster/magazine. As this was the same audience that
watched our rough cuts we were able to see what they thought, many liked
the changes that had been made and felt that it increased the drama element
and improved the narrative.

12. Summary
Ultimatly I think our marketing campaign was a success as many people
said that they would go and see our film. A large number of people said that
it was clear that all three were for the same campaign, which adds to the
success.