2. I interviewed 10 people that were both in and
close to our target audience bracket to get two
alternative opinions. The interviews were
roughly 10 minutes each and consisted of 5
questions in which I could establish their
thoughts on different aspects in the film review.
These are just 4 of the transcripts from the
interviews, however the full results will exist on
“Results From Film Review Interviews.”
3. Transcript 1
Name: Clare Ingleson
Age: 37
Profession: Teacher
Interviewer: Good afternoon Mrs Ingleson, thank you for agreeing to take part in this short interview. I will simply be asking
you questions based on the short film review you have in front of you. Please take your time and answer by your own
opinion.
Mrs Ingleson: I understand, shall we begin?
Interviewer: Of course. Can I ask you what your initial thoughts were when you saw the film review?
Mrs Ingleson: Well, I enjoy reading magazines as a pass time and often see reviews of new films or TV shows so I am familiar
with their layout. I think it looks very professional and looks to have had a lot of time spent on it.
Interviewer: And when you did initially see the material, what did you think were the strongest features?
Mrs Ingleson: One of the first things I looked at was the title, but then I was intrigued by the images as they were quite large
and sharp in colour.
Interviewer: Leading on to the next question, what is your opinion of the chosen images? Their location, size and contents?
Mrs Ingleson: Like I said, they're very striking which to some would be a bad thing but to me they made me very interested
as to where these points came in the film and what they meant.
Interviewer: And as for the text, would you say there is too much, too little or somewhere In between?
Mrs Ingleson: No , I would honestly say there is a perfect amount. I tend to skim read a lot as I am constantly reading as part
of my job , therefore I think the amount is perfect. Also the pull quote is a great way to summarise the critical opinion.
Interviewer: My final question for you today Mrs Ingleson is are there any aspects you would improve on this review?
Mrs Ingleson: I’m not an expert on media design but I think the only improvement would be t make the main image bigger,
only slightly. I think in all reviews I have read there has been an image dominating most of the page. That would be my only
critisim.
Interviewer: Thank you for your time today Mrs Ingleson.
Interview concluded.
4. Transcript 2
Name : Heather Fisher
Age: 13
Profession: School pupil
Interviewer: Good afternoon Aliyah , thank you for taking part in our interviews based on our film
review. Please answer the following based on your own opinions.
Heather: I will, thank you.
Interviewer: What were your initial thoughts when you saw this film review?
Heather : I don’t read a lot, I like looking at videos on YouTube from new bloggers so I cant really
remember the last time I read a film review. I like the layout and I like that there isn’t a lot of text.
Interviwer: What did you think were the strongest features of the review?
Heather : I really like the images, I think they show the different parts of the film and they make me
want to see how they link in with the plot.
Interviewer: What else do you like about the images would you say?
Heather: Their size I think makes them so eye catching. Also the colours blend in with the rest of the
page.
Interviewer: Do you think there is too much or too little text?
Heather: I would say it’s the right amount because the rest of the page is quite visual, and because
there isn’t a lot of text it makes it better.
Interviewer: Are there any aspects of the review you would change Heather?
Heather: I think it’s been made really well with nice colours in the text and title.
Interviewer: Thank you for your time Heather.
Interview concluded.
5. Transcript 3
Name: Lucy Clarke
Age:18
Profession: Student of Media
Interviewer: Hi Lucy, thank you for agreeing to be interviewed for our research.
Lucy: Sure, any thing I can help with.
Interviewer: When you first saw the film review what were your initial opinions?
Lucy: If I’m honest I thought it had been taken out of a magazine and you were deconstructing it. I think
the composition is perfect for a film review.
Interviewer: What were the strongest features when you first looked over the review?
Lucy: Like any review, the images were the first thing I noticed. But then I was drawn to the star ratings
and what the legitimate critics has said about the film.
Interviewer: In reference to the images, what do you think is good and could be improved about them?
Lucy: I honestly think they are a perfect size. They add a real look of a review and immediately make
the reader want to know where the images have come from in the film.
Interviewer: And aside from the images, what would you say the text brings to the review?
Lucy: Well obliviously the text here unlike a poster is the most important part. I like how there are the
colours of the title included throughout. Also I think the amount is perfect for skim readers and indepth
analysers.
Interviewer: And finally are there aspects you would change?
Lucy: I would probably make the title the slightest bit bigger just so it really stands out, that’s my only
criticism.
Interviewer : Thank you very much for your time Lucy.
Interview concluded .
6. Transcript 4
Name: Nathan Robinson
Age :18
Profession: Student of Biomedical scienes
Interviewer: Good afternoon Nathan, thank you for agreeing to take part in these interviews.
Nathan: Thank you, I never get out of the science department so this should be interesting for me.
Interviewer: Well when you initially saw the review, what were your thoughts.
Nathan: I can’t say I'm a big reader so visual pages with a small amount of text are ideal for me.
Interviewer: And what would you say were the strongest features of the film review?
Nathan: I really like the design of the title, I think film titles are becoming more and more simplistic and
are starting to look boring. This one is dynamic and has colour .
Interviewer : Would you say the images are a good feature?
Nathan: Like I said previously, I’m not a big reader and I study visually so for me having the large images
is ideal as I can get a lot of information from them without having to read the article.
Interviewer: What is your opinion on the amount of text on the review?
Nathan: The amount of texting overwhelming and it doesn’t take up the entire page which is a bonus. I
would definitely read it.
Interviewer: And finally, are there any aspects you would change on the review?
Nathan: No I think it is well written and well constructed.
Interviewer: Thank you for your time Nathan.
Interview concluded.
