2. When producing a film you need to try and get a vast audience
which is wide spread to get the maximum profit and viewings.
To do this you need to have an ad campaign that appeals to the
general public and to your target audience which will encourage
them to see the film. Therefore it is important to get audience
feedback when producing the advertisement because then you
know what the audience likes/dislike and what they expect
from your products. Also from gaining feedback you can
improve your products to a higher standard and more people
are likely to buy them which in turn will give the film a wider
reach.
WHY AUDIENCE FEEDBACK IS IMPORTANT
3. When doing our trailer and ancillary products we tried to get feedback in a
number of ways.
TRAILER FEEDBACK: For the trailer itself we wanted audience feedback
before we actually produced the product and started filming. This was so
that we knew what our target audience expected to be in the trailer and
how we could get a maximal target audience. It was important we done this
because then we could follow the feedback we received and produced a
trailer based around it. This research was in the form of a
questionnaire, which I produced and distributed via survey monkey.
TRAILER FEEDBACK: Once we had then created a first draft copy of our
trailer, we uploaded it to YouTube. We then set up screenings in class
which allowed the rest of our class to view our trailer. In order to collect
feedback, we gave out sheets which asked them what they liked, didn’t like
and suggestions for improvement. It also had a rating out of 10, so we
could roughly work out the standard people thought our trailer was at and
the enjoyment level. Once the trailer had finished we then recorded people
giving us feedback aloud, which we took into consideration when
completing the trailer. For our trailer in particular this feedback was
extremely useful because our main target audience was for people below
the age of 25 and for people in their school/ college years. Therefore as all
the feedback we got was from this age range and were students, it was
ideal to hear what they liked and disliked.
HOW WE COLLECTED FEEDBACK
4. MAGAZINE/POSTER FEEDBACK: For the magazine cover and
poster I collected feedback in a different format. This time I
produced a questionnaire about them and attached the
finished product to the questionnaire. This was done online
via survey monkey. My questionnaire involved questions such
as ‘would you buy this magazine? Why?’ and ‘What do you
dislike and like about the poster’, etc. This allowed me to
address my potential audience and see what they thought
about my methods of advertisement. Once I gathered the
feedback and I took it all into consideration when perfecting
and finishing my ancillary products. The majority of my
audience feedback will be of the age 18, this is because
that’s my target audience. I presume they will all be students
too.
HOW WE COLLECTED FEEDBACK
6. The next few slides will tell
you all about the feedback
I received about the trailer
that I produced.
7. WATCH VIDEO ‘ATTACHMENT
FEEDBACK’ ON THE BLOG
Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
The video shows the feedback we received from
our classmates about their views on the trailer for
‘Attachment’.
When looking back through the feedback I found a common
theme of what people liked and how they thought our trailer
could be improved. We took this into consideration when
finishing our trailer so that it will appeal to a lot of people.
8. We had quite a few comments on our choice of inter-
titles. 4 people said that they thought we should
changed the font of them, whilst others thought that
they should be longer.
Here are some of the comments we received: Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
THE WAYS TO IMPROVE:
9. Another thing that people said was that we needed
to include quicker shots to go with the change of
mood in the trailer. People also recommended some
more intense and scary music to create and help
build more tension.
Here are some of the comments I received:
Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
THE WAYS TO IMPROVE:
10. People also thought that the spoken dialogue in the
background needed to have more emotion in the
voice so that it would draw people in. Also people
thought that it said the name ‘Jenna’ too much
which lead to it being quite annoying.
Here are some of the comments we received:
Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
THE WAYS TO IMPROVE:
11. Finally some people mentioned about our music in
the background. A few people said that it was just
generally too loud, so it was slightly overpowering.
Also someone said that it ended to suddenly and
that it should have been more of a gradual fade out.
Here are some of the comments we received:
Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
THE WAYS TO IMPROVE:
12. The most common aspect of our trailer that people
liked was the fact that we had a letter been spoken the
entire way through, acting as a narrator telling the
story.
Here are some of the comments we received about this:
Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
THINGS THAT PEOPLE LIKED:
From all the comments, we feel as though this was one of the main
aspects of our trailer and don’t need to make any changes to it.
13. Other people said how they liked the fact that our
trailer shows a clear change in mood. It begins with
happy upbeat music/ shots but then soon changes to
a dark and eerie atmosphere.
Here are some of the comments we received: Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
THINGS THAT PEOPLE LIKED:
14. People also said they though we had some good
shots throughout our trailer. Some people
specifically said which parts they liked; someone
said they liked the jump scare at the end whilst
another person thought the slow zoom in towards
the masked face was good.
Here are some of the comments that we received:
Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
THINGS THAT PEOPLE LIKED:
15. Another person said they liked the use of the name
‘Jenna’ a lot:
Also people thought the acting in the trailer was
good and we chose good props to use:
Another comment was that the storyline was clear
and easy to follow:
Finally someone said how they liked the trailer
because it generally did creep them out:
Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
THINGS THAT PEOPLE LIKED:
16. 0
2
4
6
8
10
12
7 7.5 8 9
NumberofPeople
Rating
Rating
Trailer
Feedback
THE
FEEDBACK
I RECEIVED
FOR MY
MAIN
PRODUCT
The results show that the average rating was a 8/10 as 10 people
gave us this score. The lowest we got was a 7, so we were
fairly happy with this because it shows that people thought it
was to a high standard and clearly enjoyed it. Also from these
results, it suggests that there isn’t much that we would need to
change from our trailer to make it better because the ratings
were high.
17. We took into consideration all of the feedback that we gathered and
tried to change our trailer based around this.
Firstly we wanted to change the inter-titles because this is one of the
main things that people thought should be changed. We changed the
font of them, the transition and how long they appear on the screen.
On the inter-title towards the end we changed what said ‘Sturman
productions’ to ‘revenge’ because we thought that it would fit in
better with the atmosphere that we were trying to create.
We then reconsidered out trailer in terms of sound. Firstly, we
reduced the volume slightly and tried to fade the music in more when
the letter starts. We also found some more intense music and added
it into parts of the trailer to make it more scary (e.g. when the knife
appears). We also relined the words ‘stop’ in the letter that was being
read with the clip in the background. When the light flashed on it
said stop and this way it makes it feel more creepy.
We also added an effect on inter-title that said ‘Attachment’ so it
flashes up at the viewer. This was done so its almost like a shock.
Finally we quickened up some of the longer shots to help with the
change in emotion. By doing this the trailer builds up pace and as a
result builds up in suspense.
HOW FEEDBACK INFLUENCED THE
TRAILER
21. Poster
feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
0 2 4 6 8 10
Monthly
Yearly
Never
Number of people
How often do you watch horrors?
12
2
Would you see the film
based on the poster?
Yes
No
I thought it would be a good idea to ask them whether they
currently watch horror films to get a rough idea of the amount of
people my magazine could actually appeal to. My result show that
people typically watch horror films on a monthly basis. Only 6
people (3 for each) said that they never watch them or that they
watch them yearly. This suggests that a large amount of people
are actually interested in horror films so are likely to watch the film.
I then wanted to know how appealing my poster was and
Whether it was doing a good job at promoting the film. My
feedback from this question suggests that a large amount of
the people who saw my poster would actually watch the film it
was advertising. Also when I asked why the people wouldn’t watch
the film it came back down to the fact that they don’t like any
horrors. As a producer, this is good to know because then you
know that your marketing campaign is working effectively and
would generate interest in your film.
22. Poster
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
0
2
4
6
8
10
12
Picture Colours Title
Numberofpeople
What grabs your attention?
I can see that my average score for how eye catching the poster is, is an 8. The most people
have gone with this score(7), with 5 people suggesting its more eye-catching than that and 2
people suggesting its less eye-catching than that. I am happy with this feedback because its well
above midway and suggests that my poster does actually appeal to people and draw them in.
The majority of my feedback tells me that most people are initially attracted to the image (within
the blood splat) in the centre of the poster. This was said by 11 people which suggests it is one
of the most eye catching parts of the poster. Most people thought that the face within the blood
splat looked creepy so it drew them in and they felt intrigued. Some people specifically said the
eyes as they look as if they are staring at you so it captivates the viewer of the poster.
Another thing that was said by 2 people was the colour choice. It is known that red
attracts the eye which is whys it’s the centre piece of my poster. Also as the colour red fits in with
the shape that the face it within, the viewer will just presume that’s is a splatter of blood which
is what I was trying to connote. One person said that the title and its font was what grabbed their
attention the most. This may have been due to the font or just because it’s the largest piece of
text on the screen.
0
2
4
6
8
4 7 8 9 10
Numberofpeople
Rating given
How eye catching do you find
the poster?
23. Poster
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
0
1
2
3
4
5
6
Nothing Plain/simple White
background
Hard to read
Numberofpeople
What do you dislike about the poster?
The feedback that I received
from this question was useful
to know. five people said that
they didn’t like the fact it
looked so plain and simple.
They thought that it looked
empty and I should have put
more on the poster. However, I
think that the simplicity of this poster is what makes it stand out
more. Similarly to this 3 people didn’t like the plain white
background. This could link in with the fact that the poster looks
bare because its on a very subdued background which makes it
boring. Again, I think that having this white/plain background
makes the red image and the title stand out more.
One person claimed that the credits at the bottom were
too small and hard to read so you couldn’t see all the information
clearly. This problem was easily rectified because I just extended
the writing making it easier to see.
Two people said that they didn’t dislike anything about
the poster and that they thought it was good and appealing the
way it was.
24. Poster
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
7
5
2
What improvements
do you recommend?
None
Background
Other
This question leads on from the previous
one, as I asked people about how they
thought I could improve my poster to get
rid of the bits they disliked and to lure more
people into watching the film. The most
obvious answer I got back from this question
was to change the background, by either
adding a picture or just by changing the background
to a different colour. Two other people gave different
suggestions which were ‘make it more scary’ and
‘give more information’. The most people (7) said
that I should just leave it as it is and there are no
improvements needing to be made.
25. Poster
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
0
1
2
3
4
5
6
Picture Review Title Colour OthersNumberofpeople
What do you like about the
poster?
It is clear from my feedback that the picture is the main thing
that people like about my poster with 5 people saying this. This is
probably due to it being the centre point of my poster. Its
purposely in the middle to stand out and catch peoples attention.
Three people said that they liked my colour scheme and the way
that the colour red connotes blood and death. Other people
said how they liked the title and the review at the top because
the title stands out and is easy to read and then the review
encourages others to watch people the words used draw you in.
Another person said that they like all the fonts used because the
title looks like a typical horror and the others fit usual conventions
of an advertisement poster.
Finally people said that in general they like how the cover stands
out from the rest and its easy on the eye. Also how it just gets
straight to the point because of its simplicity.
26. I think that generally I got quite good feedback and I was happy
with what was said. Generally people seemed impressed with
my poster and they were likely to watch the film based on it. I
got some constructive criticism that I took on board, for
example; making the credits bigger. However, a lot of the
improvements I disregarded. This was because most of it was
just about the plainness of the poster and how it had a white
background. I didn’t feel it was entirely necessary to change
because people were still happy with the poster and thought it
was eye-catching enough, therefore I mainly left it how it was.
Also myself and some other people liked the fact it had a sense
of simplicity because then it would stand out from other
posters.
HOW FEEDBACK INFLUENCED THE
POSTER
28. The next few slides will tell
you all about the feedback
I received via my online
survey about the poster that
I produced.
29.
30. Magazine Cover
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
6
9
6
5
3
2
Type of magazine
Film
Music
Fashion
Tv
Sport
Gaming/
Computer tech
I thought it was important to know what
sort of magazines people usually bought
to see whether my magazine would
fit in and be popular with the audience.
The results show that music, fashion
and film are the most popular, closely
followed by TV. Other responses included
sports and gaming mag’s which a few people
purchase. As I am creating a magazine based around films, the
results show that my magazine would have a place in the market
as that’s one of the most popular magazines out there.
31. Magazine Cover
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS13
3
Would you buy this
magazine?
Yes
No
0
1
2
3
4
5
0 5 10 15 20
Amountwillingtopay(£)
Number of people
Price willing to pay
From these results I can see that the majority of people who did
my questionnaire would actually buy the magazine. This is good
to know because then it tells me that it does actually appeal to an
audience and this would be good promotion for my film. Only 3
people said that they wouldn’t buy the magazine, but these were
because of reasons such as ‘don’t like magazines’ and not
actually to do with the appearance of mine. I thought that it was a
good idea to ask people how much they were willing to pay for this
magazine, to know the maximum in which I could charge, where
people will still buy it. My general results for this were averaging
around £2.50. This is quite a good figure and it also suggests to
me that the audience think my magazine will be of a fairly high
standard as they are willing to pay £2.50 for it.
32. Magazine Cover
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
0
1
2
3
4
5
6
7
8
Yearly Monthly Weekly Daily Never
Numberofpeople
How often do you watch
horror?
13
3
Would you watch the film?
Yes
No
In the same way as I did on the Poster questionnaire, I asked
how often people watched horror to get an idea of how big of an
audience there is that I am trying to attract. 7/16 results said that
they never watch horrors. The other 9 said that they watch them
either on a yearly, monthly or weekly basis. This means that over
half of my respondents would actually be interested in our film so
we would be able to get a lot of income from the film.
I then asked whether the people would watch the film based on
this magazine cover. The bulk of my responses said yes which
tells me that its doing a good job of promoting our film. Also the
people who said no gave reasons such as ‘don’t like horrors’ or
its ‘too scary’, which could actually be considered as good
feedback because this tells me that the cover is giving off the
correct genre of movie and that its actually thrilling to look at.
33. Magazine Cover
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
0
1
2
3
4
5
6
Yellow
(colours)
Main image Mask Knife Title
Numberofpeople
What grabs your attention?
From my results I can see that the most noticeable thing, which
catches people’s eye, is the colouring of my cover. The yellow
clearly strikes the eye because it stands out from the dark
background. Other results also suggested it was the main image
which people were initially attracted too. Some people specifically
said that it was the mask that drew them in, whilst others believed
that the knife and the rope was enticing because the felt uneasy.
The majority of my results said either of these two thing which
suggests that they are the main points to my magazine.
However one people said they thought the title was eye-catching
And caught their attention first.
34. Magazine Cover
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
0 1 2 3 4 5 6
Nothing
Text
Images
Colour Scheme
Number of people
What do you dislike about the cover?
My results show that people
generally like the cover because
when I asked them what they dislike
their response was nothing. This
suggests to me that its appealing
and people are happy with what my
cover looks like. In terms of the
images on the screen, some people
didn’t like how the head covered the title
because then you couldn’t see what it actually
says. Another person said how they didn’t think the second image
(in the corner) was really necessary on the cover. However, I
disagree because then it gives you a preview of the ’32-page
horror special’ so its more likely to entice you. Another person
said that they didn’t think the main image was very scary. I will
consider trying to make it more creepy.
More feedback I received was that they didn’t like the colour
scheme - particularly the yellow. This was said by one person as
they didn’t feel that it was very horror-like. Another person just
said ‘dull’. This may be because its only black, white and yellow.
Another person felt it looked a bit ‘squished together’ whilst others
didn’t like some of the fonts. I will bear this in mind when
Perfecting my cover.
35. Magazine Cover
Feedback
THE
FEEDBACK
I RECEIVED
FOR
ANCILLARY
PRODUCTS
0 2 4 6 8 10
Yellow
Picture
Coverlin
e
Number of people
What do you like about the Cover?
My responses from this question show that people liked the
picture the most; 8 people said this. Some people specifically said
that they liked the mask, whilst others said the knife. Someone
also said that they liked the background that I added to the image.
Another thing people liked was the yellow colouring. This is because
they said that it stands out from the background and its easy to see.
Also the bright yellow is vey eye catching so it immediately grabs
the eye.
Another response was that they liked my cover line because its
Very visible and clear. A further response was that they liked how it
‘looks scary’.
36. Overall I was quite pleased with the feedback that I received.
People seemed to be happy with how my magazine cover looked
so I didn’t really feel the need to change anything on it. I made
the colour yellow a bit brighter to try combat the fact it looked
dull, but other than that I left it. The reason behind this is
because people said they were willing to buy the magazine, so it
must look of a high standard. Also my responses told me that
from the magazine cover, people would watch the film. This
therefore suggests that it is doing its job correctly and
advertising/promoting my film, and encouraging people to
watch it.
HOW FEEDBACK INFLUENCED THE
MAGAZINE COVER
