The document discusses the importance of obtaining audience feedback at various stages of film production and marketing. It provides details about the feedback received from rough cut screenings of the filmmaker's teaser trailer, which helped identify needed changes to improve clarity and appeal. Additional feedback from the final screening of the teaser, poster, and magazine showed that the marketing campaign was successful in conveying a cohesive narrative and generating interest in the film.

1. Q3. What have you
learned from your
audience feedback

2. Why does the film industry spend so much time
and money test screening films to invited
audiences or finding out what audiences like
through market research?
This is so that they can get feedback from their target audiences to make sure
that the film they are making fits the target audience and that they will
enjoy it. Without this feedback they can’t be certain that the film will be
successful.
Another reason it is important for them to find out what the target audience
likes is because it allows them to find out vital information like what
magazines the audience reads, what films they are interested in and what
they typically spend their money on. This sort of information also helps them
to know what platforms they’d have more success advertising on and what
companies to make deals with.

3. Who is our target audience?
As a group we thought it was important to have a target audience of 16-21
as this includes our age group, this allows us to get more information and
have more of an understanding out the target audience which is extremely
important in creating a successful marketing campaign.
To make sure that our target audience would be interested in our film we
did some secondary research for our influencing films; The Social Network,
and The Persuit of Happiness. To complete this research we used a few
different websites, Thinkbox, IMDb and Pearl and Dean.

4. Secondary research- IMDb
When doing secondary research from IMDb I found
these graphs which help us to see how certain age
groups and genders are rating the films that are
similar to our own. From these statistics we can see
that the majority of high votes come from males and
females under the age of 18, males in particular for
The Social Network. This suggests that males are
predominantly more interested in our film genre
however there isn't a huge gap between males and
females. This helps us with our target audience of
females 16-21

5. Secondary Research- Pearl and Dean
All of these statistics help us to see who is
likely to watch our film, and whether it
would appeal to our target audience. All
three of these films have a female majority
which helps us to know that females are
more likely to be interested in our film.
They also have a large amount of 15-34
year olds watching, which suggests to us
that our film would be successful with our
target audience based on the information
found from this secondary research.

6. What stage did you ask for feedback
There were a few times we asked for feedback. The first was during our
primary research as we were trying to find out if our target audience were
interested in our synopsis. This was important as it allowed us to gain a
better understanding of our audience. The next time was during the rough
cut screenings. And finally we received feedback from our final screening.
All of this feedback was extremely useful as it allowed us to change/adapt
certain things that didn't quite work or needed changing.

7. Rough Cut Feedback
For this we showed the audience our teaser which wasn’t complete as it was
missing transitions, titles (and intertitles) and the voice-over. This feedback
was crucial for our teaser. We received sheets from people who had seen it,
they had to answer questions and give suggestions on how to improve
various aspects of our teaser.
The questions included;
 Is the teaser suggestive of a particular genre?
 What do you think the narrative themes of the film are?
 Does the teaser suggest any more about the films narrative?
 Is it a teaser trailer?
 Does it make you want to see the rest of the film?
 What are the teasers strengths?
 What would you improve and how?

8. Rough Cut Feedback… Cont
This feedback was our most beneficial feedback as we were told what
worked and what didn't. For example, we were told that it needed to
have a voiceover and that the plot line wasn’t clear enough. This was
fixed once we had added the voiceover we slightly changed from our
original ideas as we needed to create a more interesting lure. This is
why Amanda says ‘I never thought James would break the law.’
Once this was completed people felt that our teaser fit the conventions of
a drama better and it was also more appealing for our audience.
This feedback was particularly useful as it helped us to see what was
missing, it was also useful to see what ideas others came up with for us
to use.
We made a few changes to the music based on this feedback, and some of
the sound effects, such us writing on the whiteboard, we lowered the
level of this.

9. Rough Cut Summary (Taken from my Journal)
The feedback we received was mostly positive. We have successfully created a teaser that fits the
drama genre as all feedback showed that all groups thought it was a drama. It was also clear that
the main characters have an argument over something business related, however most groups
thought that the two main characters were in a relationship. This is something that will change
once we add the voice-over. Generally, people thought that it fit the conventions of a teaser as it
built up through-out. Most people also wanted to see what happened although a few people have
said that they wouldn’t as there isn’t much of an appeal, this is again because when we showed it
we hadn’t added the voiceover yet, but once this is involved it becomes clearer that there is more
to it that just two friends struggling through a business. The main strengths that people picked up
on were the camera shots and characterisation, others however chose the background music that
we had originally added, but since we have discovered that it had a copyright issue so we have
had to look for some more music. During our screening some of our sound elements didn’t work,
this led to a large amount of our feedback being around the sound effects that we could add, for
example a door slam, paper landing in the bin, and the typing sound effect being too long. These
are things that were added, but there was something wrong with the upload (which has now been
rectified).

10. Final Screening
#Feedback
For our final
screening we
received our
feedback from
comments on the
YouTube video. We
also got feedback on
our poster and
magazine this way.

11. Final Screening Feedback
From this feedback we learnt that our marketing campaign had been a
success. Most of our responses included positive feedback, people saying that
it was clear all of our pieces were for the same film. We had a lot of positive
comments on the editing and sound for our teaser. Many also liked the
images we used for the poster/magazine. As this was the same audience that
watched our rough cuts we were able to see what they thought, many liked
the changes that had been made and felt that it increased the drama element
and improved the narrative.
Teaser will play after this slide.

12. Summary
Ultimately I think our marketing campaign was a success as many people
said that they would go and see our film. A large number of people said that
it was clear that all three were for the same campaign, which adds to the
success.
It was also clear to us how important it is for film companies and producers
to constantly get audience feedback as without the feedback we received we
wouldn’t made a successful marketing campaign.