A2 Media Evaluation

1. In what way does your media product use, develop or
challenge forms and conventions of real media products?
My proposal which is a teaser trailer challenges the conventions of a
real teaser trailer because it consists a number of elements that you
see in modern day film advertising. For example, from the beginning to
the end you hear a narrator speaking throughout the trailer. This is a
convention that we found will researching other trailers of similar genre
and the reason why we added this to the proposal. The narrative of my
proposal is similar to other films that have been produced in the past
such as Kidulthood and Anuvahood. Because of this I believe my
proposal will work well with the audience as they will be able to
understand the storyline and relate to it in some way or another. Also,
our teaser trailer's genre is Action, Drama which I believe we have
successfully portrayed in the teaser trailer. The characters you will see
are always on the move as the trailer goes on, we continuously jump
cut fast to build suspense and interest. This can be seen in other trailers
of the genre and is the reason why I believe my proposal fits the
conventions of a real media product.

2. What have you learned from your audience
feedback?
What I learned for our audience feedback was that some people
understood the plot where as others did not. Some also mentioned
that it was too short. The reason why it was too short is because we did
not start producing our proposal until very close to the screening as we
had issues in the beginning such timetable/ scheduling mix ups and so
forth. Some people would be free at times when others weren’t and
we had to take our actors into consideration also. Some of the feedback
highlighted the point that some people in the audience were unsure as
to whether or not it was a trailer or music video. This is understandable
as were ourselves can admit after self-reflection that we did not make
this as clear as we could have. This confusion also came about as we
had a very up-tempo and catchy instrumental playing in the back
ground of the first proposal. Most of the audience liked this and this is
shown in our feedback. We also did not have enough scenes illustrating
where the story was going or any narration driving the plot forward
during our first proposal. People that did understand the plot of the
trailer also understood the genre that is was as well which is a positive
thing. The audience loved couple of our shots which were fast pace
which kept the audience interested as mentioned in the feedback, as
they revealed they wanted to carry on watching it to see how it would
end.

3. How did you use media technologies in the construction and
research, Planning and evaluation stages?
The media technologies we used in the construction and research were
Youtube, Prezi, Slideshare, Survey monkey, Adobe Premier Pro, Adobe
Photoshop and Adobe After Effects. We used the google search engine
to help us find articles on trailers, genre conventions, and statistics for
primary and secondary research. We also used a program called
Audacity for the narration.
We mainly used all 3 of the Adobe programs mentioned for the editing
process of our teaser trailer, I played the main role in the final product
and contributed to the pre-production work and directing for the
product. I also suggested elements such as the narrative and shooting
locations available for us to use.

4. How effective is the combination of your main product and
ancillary texts?
After researching different options we decided to make both a
film poster and magazine front cover. This is because we could
not decide which one to go with and we were happy to create
both. We feel as though both are as good as each other and
both are very effective in combination with our final product.
Both the film poster and magazine front cover have been
produced to a high quality and to the best of our ability;
looking as good as real media products. The narrative of our
product revolves around the fact that there are two sides ever
coin and two-types of people in life. Good and bad. This is
shown in the film poster through the half-and-half split of the
main image of both the protagonist and antagonist. We also
decided to only use the grey scale (but mainly black and white)
for coloring of both the film poster and magazine front cover.
This is because white and black are connotations of good and
bad, thereby making this an effective combination to use with
our final product.