This is my original brief; an introduction to the task.

1. Original Brief
For A2 media studies, we have been given the task of
creating a promotional campaign to advertise a brand new
film. This promotional package must include three different
pieces of media; a promotional trailer, a film poster, and a
film magazine front cover. To maintain professionalism
and increase effectiveness, my three pieces will maintain
a symbiotic link, sharing a common look and feel.
The film we will be working with is going to be within the
horror genre. We have chosen this genre because it is
one of our favourites, and we are fascinated by the effects
that horror films can have on their audiences, and we want
to experiment with this ourselves.
In order to appeal to our target audience by producing
three pieces following the conventions of the horror genre
and of their respective forms, we will also add a touch of
originality. By analyzing and exploring existing media
texts, we will be able to recognize and become familiar
with these conventions, and notice a potential for growth
and change.
We are looking forward to working together on this project
to produce a creative, haunting, and professional
promotional package, and meeting all of the target
audience’s needs. For this task, I will be working with
Stephanie Alabi.