Brand Identity

1. HOW EFFECTIVE IS THE COMBINATION
OF THE MAIN PRODUCT AND
ANCILLARY TEXTS?

2. BRAND IDENTITY
• Brand identity is a separate category from brand image. Brand identity is the message the consumer receives from the
product, person, or thing. It should be a consistent message received by its audience. Beyond just a memorable logo,
good branding increases the value of a company, provides employees with direction and motivation, and makes
acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service,
reputation, advertising, and logo.
• When thinking about how to capture someone’s attention and producing a project in which has many different areas of
products, brand identity is important. Developing a recognizable brand in which your audience can clearly see is the
whole idea of having producing a product in which is seen by a specific audience, weather that’s global or small.
• Film Marketing - Film promotion is the practice of promotion specifically in the film industry, and usually occurs in
coordination with the process of film distribution.

3. RESEARCHING AND PLANNING
When it came down to thinking about where to start with the making of our project, we wanted some
inspiration. Thinking about the genre teen drama, we researched some of the biggest films made within
this category. Mean Girls was the main inspiration we looked at to gain insight with teen drama
conventions.
The film 'Mean Girls' was based off of Rosalind Wiseman's non-fiction self-help
book Queen Bees and Wannabes, which describes female high school social
cliques and the damaging effects they can have on girls. This means that anyone
who was a fan or had read these books would already have an idea on what to
export so to see what it is like, would go and purchase tickets to see it.
In it's opening weekend the film grossed $24,432,195 from 3,159 screens at 2,839
theaters in the United States, ranking number 1 at the box office and averaging
$8,606 per venue. This proves that their marketing campaigns worked.
Identity Foreclosure – Commitment without exploration – Committing to the
goals, values and lifestyle of others without exploring the range of possbilites for
oneself. This is shown a lot through the movie and shows the audience the
values and narrative of the plot.

4. MY OWN BRAND IDENTITY
When creating the brand we
made sure to keep the neon
colour theme the same
throughout all products
We also wanted to
include all of the main
characters in the products
to show their importance
to our audience
When thinking about what to do with
the title we wanted to change the font
with the magazine, making it look more
professional. However, with colours we
still wanted to keep the word reason in
red as that colour signifies the meaning
of many different things like love danger
and anger.

5. As I was carrying out research into real
media products, Mean girls never did a
shoot with the company
‘Entertainment Weekly’ for a front
cover. However, they did plan a small
shoot in which they carried out a
couple years after the movie. This was
important for us as it showed the
audiences that ‘Entertainment Weekly’
liked using the genre teen dramas as a
cover for there young audience
viewers.
With our magazine cover we still
wanted to use some elements of what
we saw with Mean Girls. We included
all of the characters like they did and
kept to a simple yet striking colour
scheme.

6. The composting of our posters are
very similar as again we saw similar
interest in the ways we wanted to
interact and apply our messages to our
viewers. As a teen drama we knew our
audiences would be based towards
teens and young adults, so we’ve tried
to not use certain elements in which
may look unprofessional.
We also made sure to include a slogan,
like mean girls, we’ve made ours quite
bold and placed it under the title so
when our audience are reading it, they
can easily see it and carry on reading.
Again like the magazine we’ve made
sure all four of our characters are in
the poster.
Lastly, we also made sure that the
main character was bigger then the
others, so the audience knows more
about who it’s about.

7. DO EACH OF YOUR PRODUCTS SUGGEST THE
SAME GENRE?
Yes. At the start of production when we first thought about ideas and elements to use within our work, we made
sure to write down the main elements to use, so it shows clear links of the same genre. The colour scheme played
a big part when producing the products. We all thought about recent TV shows and Films we may have seen or
shown on social media. When discussing we all found that the Netflix show Riverdale, were on all our lists. From
there we discussed the themes they have used and gain insight into using a neon theme, as it was striking to us
viewers, plus the show has had great reviews and is new to the market. Although we found the theme to our
brand, we still wanted to make sure we had a USP (unique selling point). This meant to carry out further research.
The benefit of this meant we could strengthen the look and aspect of making sure our viewers knew that we were
producing a teen drama. Some common elements of a teen drama, with a poster or magazine, is when a consumer
views what has been shown the body language and composition is very noticeable. With the main character being
bigger then the others and the body language being aware about what’s happening or going on within the poster
or magazine. The second lot of research we carried out was again looking at a big hit Netflix series called 13
Reasons Why. This is were we found the inspiration of the main title in which we used to call our product. Now
finding most element to suggest the use of a teen drama show we started to construct all our notes and ideas
together creating our brand identity

8. DO EACH OF YOUR PRODUCTS SUGGEST THE
SAME NARRATIVE THEMES?
Yes. When it came to thinking of a narrative for our teaser trailer we wanted to create a mix between the film Mean girls, using the
conventions of a teen drama, however also using the style and storyline of Riverdale and 13 Reasons Why. Now the meaning of narrative – a
spoken or written account of connected events; a story. When we first researched the meaning behind the word narrative, we thought
logically about how we wanted to present our ideas to our audience. We knew basing our project on though topics like suicide may affect an
audience but recently in the market of media these topics have been addressed more to viewers, this was important for us to show the
message across to our viewers as well, as we believe by creating a brand with a strong message behind the narrative of events we’ve created
it allows the audience to gain more insight into the lives of people who may be suffering. To make sure that it is clear for our audience to see
that is by using all three products t tell the same story and have the same message. This meant for us to use bold striking writing to make it
clear to the viewers what there about to watch. We also made sure to have similar photos of our characters, to allow our audience to be able
to recognise the identity.
Do each of your products represent characters (and possibly
places) in similar ways? If there are differences explain why.
Yes. All three of our products have characters involved with them. The idea we had was to use the four main characters on all three
of our product, with the main one having either the most screen time, or largest layout within the compositing. However, although
the magazine has visually three of the characters clearly shown but, the main character Ethan being the silhouette outline. As we
wanted to show more of the message behind the story, and how voices in heads are one of the many problems our character with
mental illness has, and battles with throughout the film. It different because the target audience behind our magazine are more
grown up, therefore we wanted to make it look more professional and appealing to older viewers. The places we used in our trailer
was mostly on the grounds of the college as being a teen drama most of the scenes were filmed in a school environment.

9. DO EACH OF YOUR THREE PRODUCTS CLEARLY ‘SPEAK’
TO AND APPEAL TO THE SAME TARGET AUDIENCE?
Genre – My group decided on creating a teaser trailer for the genre of a teen drama. A teen drama is defined
as a type of drama series that focuses on the teenage characters. Teenage Dramas target audience is usally
teenagers/ young adults due to many of the storyline’s being relateable to the age group.
When looking at what our real media products target audiences were, we made sure to look at what the
biggest age group were, so we could see where to base ours. The main age group in which occurred for Mean
girls was 15-21. This meant we wanted to make sure, as we fit into that age group, we wanted to include
situations or certain objects that this generation would be able to relate to.
Narrative – In some teen dramas the main character usually delivers the narrative. This allows the audience to
understand how the characters feels, as well what they are thinking. This further allows the audience to
empathise with the audience, as well as gain clues for what may be coming up next in the film.
Characters- The character in teen dramas are usually of high school age. This makes it easier to distinguish
between different social groups, for example: the popular group, cheerleaders, geeks etc. In many teen
dramas the main character is an unpopular person, a geek or someone who has recently moved to the school.
Most plot lines also follow the relationships between two characters, that usually results in either a romance
or unrequired love. Many of the characters in the films roles and personalities are exaggerated and heavily
based on stereotypes, in order to add a chemical element to the film.