There are lots of films made to seem attractive or interesting, even when they are not. This can be done in several ways: Movie posters TV advertisements The cast or crew of the movie Teaser trailers Word of mouth
To create a buzz about our film, we created movie poster ideas that we gave to people, kind of like fliers. The next slide shows one idea for our movie poster, created using images from our movie and of our actors, as well as location.
We used a cast of young adult and teenage actors, one of whom works within an acting group, to increase professionalism. The crew were also around the target audience age, allowing us to have a better view of what our viewers might want. The genders of our cast were mixed which gave the audience a bit of what everyone wanted, according to target group research.
We told a lot of people about our movie, without revealing any details This meant there was a buzz through social networking too, because our news then got published on sites such as Facebook, creating more of a hype about the product.
Our Facebook page was used to advertise our Media product through posting information such as our production splash on there. This allowed a viral buzz to be developed through others commenting on Facebook or ‘retweeting’ our news on Twitter It also meant we could keep our audience informed, without giving away too much.
We used the fact that we were the same age as our target audience to our advantage We used techniques such as the fight scene camera angles in ways that we knew we liked in the films we watched We used online advertising and word of mouth with our friends and families to help address the issue of publicising the movie too.