coursework

2. Advert 1- Day
We have chosen this location, Broadway Lace
Market in Nottingham because we love the
architecture of the buildings and how up
they are. We also like the pavement the
model will be going along. There is a phone
box and letter box which will be perfect for
us to use as props. This street also in the day
time is very quiet due to there not being
much around it except a restaurant called
Annie’s Burger Shack and no cars are aloud
to go down the street at certain times of the
day. The location also represents
sophistication class and heritage. Marxist
would argue that it is prioritising the
representation of an elite which is promised
to the audience to distract them from the
fact they will reach this elite.
The day before the shoot we shall check the
weather to make sure there are bright skies
and it isn’t too cold for the model.

3. Advert 2- NightWe have chosen the Hot!Mess Studio to film
our advert. The studio is based in Hinckley and
is owned By Hot!Mess creator Tayla-Blue
Mitchell Jarvis. Tayla is our friends sister,
which is very useful for us. We like this studio
because it is perfect for our advert 2 which is a
night time theme so the model will be
wearing evening clothing and the model is
going to have a lot of interaction with the
camera. The white background will help the
clothing to stand out and it will help us when
it comes to editing when we add effects like
mirror and movements. The photo studio
environment could be argued to put the
female model in the male gaze (Mulvey’s
Theory) or indeed she herself putting herself
in it (Winship’s Theory) to grain gratification
of appreciation from the (make) audience. We
will use studio lights for the lighting in this
production, this way we can create the
lighting we want.

4. Sponsorship SequenceFor our Sponsorship Sequence we are using a
bedroom. It is located in one of our model’s
homes, we chose it because there is a lot of
floor space and the colourings of the room are
very basic (white and grey). This will give us a
lot of room to use and there won’t be any
distractions in the background so the audience
will be focused on the model and the clothing
she is wearing. In the room there are lots of
fashion magazines in against the wall which
fits in with our theme of fashion. The lighting
in the room has lots of windows with natural
light coming through and we are also bringing
some studio lights to use as the main lighting
so we don’t get a yellow affect from the main
lights in the room. The bedroom itself has
connotations of sexuality which links to the
ideology that a female’s clothes are necessary
for her to attract the opposite sex. This links in
with Barthes’ Theory that clothes sexualise
the female and in their absence the woman is
desexualised.