2. Introduction
Our original task was to produce a film campaign, with that we had to
produce:
-Research into what a film campaign is
-Research into a real media text
-Produce an initial ideas presentation, with our ideas from our group work
-Produce a magazine, using the template of a real media magazine
-Produce a film poster
-Produce a teaser trailer
-Research into audiences
-Create a brand identity for our film
Overall, the main idea was to promote our film, using these different ways
and by researching into how to sell our film in the best possible way.
3. The Importance of Audience Research
Audience research is vital as it allows producers/directors to release a film
that audiences want to see. This is so the company can achieve the best
possible revenue and profit.
We needed to have a target audience that our film will be aimed at, we
chose a specific audience. Our film campaign is aimed at young adults
(teenagers from 15-18) who are in education and live in an urban
environment. This film teaches a lesson to the younger generation and shows
them the transition young people go though as they are growing up. In this
case, our character has lost his way and gone from a good life-style to falling
down the wrong path and on the road to drugs, alcohol and possible failure in
education.
Researching our target audience is key as we can gain a better understanding
of what they would recognise to be key issues within society, for example,
gang warfare and crime.
4. A real Media Text
Having a real media text to compare to is useful, this allows us
to include the key conventions of a poster, magazine and teaser
trailer.
Our chosen real media text is ‘Adulthood’ this is a social
realism/ drama genre and therefore allows us to take ideas from
its own film campaign. Studying the teaser trailer allowed us to
use the same type of shots, such as fast cuts/ blackout and fades
for our transition. The costume and setting it uses also helped us
for when we had to chose our costumes and locations for
filming. The poster ‘Adulthood’ uses also helped us with the type
of background we should use.
5. The Poster and Magazine
The poster and magazine are both key aspects of producing a successful film
campaign;
A poster is there to specifically catch the target audiences eye. It does not
include any information about the plot of the film, normally the image used is
the main selling point, and may have a certain quote or tagline. It will
include specific information such as the director/ producers/ actors/
distributors names, and of course the title of the film.
A magazine allows readers to gain a better understanding of the film, it will
include reviews of the film etc. The main selling point for a magazine is the
front cover, and the magazine template we have chosen will include our film
as the main front cover. Therefore the image we use has to be eye catching to
the audience and draw them to read more about our film.
6. The Teaser Trailer
A teaser trailer is what gives audiences a further insight into
what films are due to come out, as researched before, teaser
trailers are different to a theatrical trailer. They are a lot shorter
and only provides minimal information, they are there to catch
the audiences attention and in a sense ‘tease’ them to find out
more about this film. Our teaser trailer is a vital part of our film
campaign, it shows a visual idea of the narrative of the film. The
teaser trailer has required the most work to complete, from
preparation for our filming date, to actual filming and then of
course the editing process afterwards.
7. The Brand Identity
The brand identity allows audiences to recognise our film from
certain signs and codes, this can be shown in various ways; for
example, our distribution logo of ‘Sharpstill Studios’. The font
of our title ‘Transition’ has also been consistent throughout our
magazine, poster and trailer production. Our brand identity is
recognisable and identifies our film campaign.
