This document contains a 12 question horror questionnaire that asks respondents about their horror movie preferences, viewing habits, and what aspects of promotional materials for horror movies most appeal to them or encourage them to see a film. It asks about factors like their preferred genres, how often they watch horror films, favorite subgenres, movies they saw due to effective promotions, what they find effective in horror movie trailers, and favorite horror films. It also asks about magazine content preferences and what they like to see featured on horror movie posters.

1. Horror Questionnaire
1 HOW OLD AREYOU?
15 16 17 18 19 20+
2 WHATGENREOF FILM DO YOU MOST PREFER?
Comedy Romantic Horror Action Other
If ‘Other’ please state whatgenre of film that you most prefer.
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3 WHICH PARTOF THE PROMOTIONAL PACKAGE ENCOURAGES YOU TO
WATCH A MOVIE THEMOST?
Trailer Poster Magazine Feature
4 WHY IS THIS?
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5 HOW OFTENDOYOU WATCHHORROR FILMS?
Never Sometimes Often All the time
6 WHATIS YOUR MOSTPREFERRED SUB-GENRE OF HORROR?
Slasher Comedy Sci-Fi Action
Gothic Supernatural Possession Fantasy

2. 7 WHY IS THIS?
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8 NAMEA MOVIETHATYOU WATCHED PURELY BASED ON THE PROMOTIONAL
CAMPAIGN?WHYWAS ITSOEFFECTIVE?
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9 WHATDO YOU FIND THE MOST EFFECTIVE ABOUT A HORROR TRAILER?
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10 WHATISYOURFAVOURITEHORRORMOVIEANDWHY?
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11 WHICH OF THEFOLLOWING TYPES OF FILM MAGAZINE CONTENTWOULD
YOU FIND MOSTINTERESTING?
Interviews Exclusives Film reviews Competitions
12 WHO OR WHATDO YOU LIKETO SEEMOSTOF ON A HORROR MOVIE
POSTER?
Antagonist Protagonist Setting Tagline