1. Original Brief
We have been set the task of producing a promotional package to promote a brand
new Horror film. Our promotional package must include three pieces of media; a
promotional trailer; film poster and film magazine front cover. To obtain effectiveness
and professionalism, the three pieces must share a clear symbiotic link and common
feel.
This promotional package will advertise a film within the horror genre. We feel positive
about producing a promotional package for the supernatural horror genre because we
are most familiar with it and we enjoy this genre the most. Also we love watching horror
movies such as ‘The Grudge’, ‘Insidious’, ‘Sinister’ and ‘Paranormal Activity’ and would
like to explore the supernatural genre even further, especially through creating our
own three pieces. We would also like to challenge our knowledge of the genre as
horror fans and use this when developing our own ideas for our three pieces. For
example, the famous horror director, James Wan, stated in an interview that the aim
of producing horror movies is to scare the audience, not just visually but audibly as
well, to further create tension and fear and this has inspired us to use this method to
appeal to our target audience as well.
We will appeal to our audience by creating a trio of pieces that follow the conventions
of the horror genre, but also show originality and creativeness as well by exploring
existing media texts including film magazine from covers and film trailers which will
enhance and further our knowledge with the conventions of the genre as well as
gaining familiarity also.
My partner and I are both excited in the creation of this project and are looking forward
to the outcome of this project in producing an effective and gripping promotional media
package. I will be working with Josh Naughton for this project.