Proposal adv project 2020

1. Proposal
1
Working Title:
Framed.
Audience:
My audience is aimed at middle class 18-35 year old males in the belonger psychographic. My
project appeals to this audience because I will be including elements that would draw my target
audience in and get them involved with my product. For example my product would appeal to 18-
35 year olds because I will have lots of action and stunning on screen viduals. I will also be using a
male protagonist that is the typical hero. This is to appeal to the male audience as they may want
to be like him.
Rationale (approx. 100 words)
My idea has come from different inspirations from existing products and also things that I have
studied. For example watching exsitsting products like shooter I picked up some ideas that gave
me some plot ideas and character depth. I also picked up some pixelart game inspiration from
games I have played and watched gameplay on. After making my own pixelart characters and
background locations it gave me more ideas on what I could do to make my product look good and
have a good storyline. In conclusion most of my ideas and dicisions came from existing products
that I had researched or seen before.
Project Concept (approx. 200 words)
I am going to make an adventure film called Framed about an ex military soldier that is framed for
the murder of his fellow soldier and friend in Afghanistan. I will be making an a poster for the film
and a pixel game with cut scenes and gameplay. My inspiration came from different existing
products and experiments. I conducted research on lots of different products that I wanted mine to
look like or have similar aspects to. I researched lots of pixelart games that had a similar genre or
gameplay to what I want to make. This helped to give me ideas that can help show the theme,
genre and aim of my product to the audience. I also researched lots of existing film magazine
covers that had similar themes and layouts to the cover I would like to make. For example I want to
use mastheads and titles that stand out and can pull the audience in. I will also use strong main
image that can help to pull in the audience and help them to understand the genre and consept of
my product.
Production Techniques (approx. 150 words)
I need to consider some specialist techniques in post production. This consists of lots of sound
design and pixelart drawing and animating. This can sometimes require the use of training and
demos. They would come in useful when making more complex assets. For example, if I needed
to make a detailed and difficult pixelart drawing for my product then I would take some advise and
tips from a demo. I will need to use Premier pro to help me with my sound design. Using this
software I can listen to my sound effects and soundtracks, cut them up and place them where they
need to go on the timeline. I will not need any specialist training or demos to help me do this
howver I may need them to help me if I were to add lots of special sound design and effects.
Evaluation (approx. 50 words)
I plan to evaluate the work by going through everything that I have done and reflecting on, the
challenges, the reasons I dchose to do things and the outcome. This will help me to get a good
understanding on how my work has gone and what I need to focus on more in futre projects.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Responses
-Research

2 -Planning OR
Experiments

3 - Planning OR
Experiments

4 -Production OR
Synopsis/Proposal

5 -Production OR
Synopsis/Proposal

6 -Production 
7 -Production 
8 -Production 
9 -Production 
10 -Evaluation 
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.