The document outlines the planning and production process for a client project to create a short advertisement film. It includes brainstorming initial ideas, evaluating the best idea to develop, creating mood boards and storyboards, and a production schedule spanning 4 weeks. The selected idea is a short advert for a store using medium and close-up shots with relaxing music. A production schedule is created with tasks such as filming, editing, and receiving feedback allocated across the weeks.

1. Client Project Pro- Forma
Jack Hickman

2. Mind Maps/Brainstorms
Start by using the first few slides to create mind
maps and or brainstorms for ideas related to
your project. Get as many possibilities as you
can.
Don’t worry about practicality, suitability or
potential at this stage. You will assess the ideas
later.

3. Mind Maps/Brainstorms

4. Mind Maps/Brainstorms

5. Idea Evaluation
Which of your ideas do you want to develop further? Explain why you think that is the
right idea to take forward.
The idea that I want to take further from this brainstorm is idea 2. This idea will be much
easier to take forward and develop compared to the first idea which is longer and requires
interviews from people who may or may not want to be interviewed. The second idea can
be filmed when the store is empty so, it does not get in the way of the customers or the
business. Only a few shots need to be filmed. It will consist of mostly close up shots and
medium shots. Some of these will pan and others won’t. This is the right idea to take
forward as it requires the least amount of time to film and edit which is an attempt at
handing the work in on time as I still need to work on my time management for these
projects before the FMP. Most of the points in idea 2 consist of elements from point 1 so, I
won’t need to worry about some of the other points that I left in idea 1.
So far, the general idea is to have the advert be fairly short and to the point. Using medium
and close up shots with some pans. The shop will most probably have to be empty to make
things easier for me and the company (Film during a time when the shop is not busy e.g.
mid afternoon, near closing time) use the logo of the store in the outro and add some
relaxing, calm music to the advert. This music will have to be royalty free.

6. Development
• Development should include mood boards or other visual
examples of work. It could include basic mock ups of your
vision for the project using the work of others.
• These don’t need to be the same quality as your finished
pieces but they a good indicator of where your project is
going.
• As this is not final work, it may include work from others.
• You could include test work or practice work here too to
further develop your skills.

7. Mood Board
x

8. Company logos

9. Storyboard
• Create a basic 6-12 shot sequence for you plan

10. Assessment of final ideas
Suitability for audience:. Do you think your audience will engage with your ideas?
Suitability for client: Does your idea fulfil the brief your client gave you?
Timescales: Is your project practical and manageable in the time you have?
20-30 words on each point, use a bullet point list if necessary
• I do think that my audience will engage with these ideas, mainly because they are
fairly simple and don’t require any problem solving or strenuous thought process to
finish the video. The video itself will just rely on visual elements with the audio
elements being the backing track. The ideas are simple and fit with the audience age
range that I provided.
• The suitability for the client is fine though the client did not really offer a list of things
that were required to film or a specific theme so, filming a small advert with a
backing track is all that the client wants me to do; there happy with my plan.
• My project is manageable in the time that I have as the area that would drain the
most time for me is during the filming and possibly the editing though this is not
nearly as bad as trying to get kit together to even begin the filming process.

11. Production Schedule:
You should prepare a production schedule that will allow you to manage your time over
the 4 weeks of production. This should include:
• Deadlines: Interim deadlines help you keep on track, final deadlines are final.
• Availability: The availability of the client and any other people you may need to help
you with your project. You will need to contact them. You might to do visit. You may
need to liaise with models, or photographers.
• Feedback: This is a working brief with a real client. You will need to get feedback on
your work and also allow yourself time to make appropriate changes. Plan appropriate
time in to you schedule so that you can do this.
• Resources: You should include a list of resources that you will need to complete your
project. Remember that this all needs to be your own work

12. Week 1 Week 2 Week 3 Week 4
Day 1:
• Filming?
• Finishing off Planning
• Proposal
Day 1:
• Filming?
• Proposal
Day 1:
• Editing Film in Adobe
Premiere Pro
Day 1:
Day 2:
• Filming?
• Finishing off Planning
• Proposal
Day 2:
• Filming?
• Proposal
Day 2:
• Editing Film in Adobe
Premiere Pro
Day 2:
Day 3:
• Filming?
• Finishing off Planning
• Proposal
Day 3:
• Filming?
• Proposal
Day 3:
• Editing Film in Adobe
Premiere Pro
Day 3:
Day 4:
• Filming?
• Finishing off Planning
• proposal
Day 4:
• Filming?
• Proposal
Day 4:
• Editing Film
Day 4:
Day 5:
• Filming?
• Finishing off Planning
• Proposal
Day 5:
• Filming?
• Proposal
Day 5: Day 5:
Day 6:
• Filming?
• Finishing off Planning
• Proposal
Day 6:
• Filming?
• Proposal
Day 6: Day 6:
Day 7:
• Filming?
• Finishing off Planning
• Proposal
Day 7:
• Filming?
• Proposal
Day 7: Day 7:
Production Timetable