Evalution

1. L3 Creative Media
Production & Technology
Year Two Evaluation Template

2. Evaluation Overview
This evaluation form is designed to assist you in the evaluation of your projects.
When using this form it is good practice to:
• Use appropriate terminology.
• Stay concise and focus on key points.
• Evaluate and analyse your statements.
• Focus on judgements about work rather than telling a story of how it was made.
Please find the grading matrix here to help you assess you are working at the right level.
Level 3 Extended Diploma Grading Matrix - https://bit.ly/2Jnqj3v

3. Project Overview
In this section you will outline the aim of the project/task and give an
overview of the activates you undertook to complete it.

4. What was the theme of your project and
what attracted you to it?
The theme of my project was a, live performance in a studio/stage
setting, from a band. The main thing that attracted me to this project
was the production being live. My main strengths lie in live production
work, from the planning and preparation to filming and editing. This is
the main reason I was attracted to this project.

5. What research did you undertake and how
did it help develop your project?
Some research I conducted was looking at existing work on, live music,
festivals, and other events. I would watch productions that had already
been created and analyse the camera techniques they did, equipment
they used and how they structured the video to the event. Another
piece of research I conducted was looking at live event equipment such
This broadened my equipment use and made my work more
professional. The research that I conducted was very helpful and
helped to developed my project in a positive way. I was able to use
techniques that I liked from existing videos and able to plan a good
camera position plan and execution.

6. How did you develop and improve your ideas
throughout the project?
I developed my ideas throughout the project by doing a mind map with
my initial ideas on it. I then further developed each idea thinking about
the potential of them and the restrictions they hold. After this I can
clearly see each ideas development and how they will look in the
finished product.

7. What was the outcome of the project/task?
The outcome of my project was a fully shot, edited and planned live
production by a band at York college. They are a 5-person band
consisting of two vocalists, two guitarists and one bassist. They
performed three covered songs.

8. Personal Response
This section will explore your thoughts and feelings about the
experience. This will help gain a understand of how your personal
feelings may have impacted the final outcome.

9. How did you feel about the project before
you started?
When the project first started, I wasn’t sure how I would approach it
and what I would be able to create. The group research went better
than I first expected. We worked well as a group getting audience
research and studying our audiences' interactions and trends. After
brainstorming ideas, for the production aspect of the project, and
thinking about my strengths I was able to get the idea for the product I
made. I brainstormed lots of ideas and used the idea that was tailored
to me the best.

10. What do you think about your project development and
how did it help you to refine your idea?
My project development and idea refinement went very well and
helped me to get the best out of my skillset. I made a mind map with 3
potential ideas on it then developed each idea. I wrote down the
content each idea would have, the skills I would need for the idea, the
equipment and software for each and how each idea would attract the
audience. I then looked at our audience profile and my skillset and
decided that a live music production would work the best as it had
features that my audience interacted with therefore it would attract my
audience well and it fit my skills in live production work (directing,
camera operating and editing).

11. Did you collaborate on your project or engage
contributors, etc?
I collaborated with a band for this project. They are a 5-person band
consisting of two vocalists, two guitarists and one bassist. They are an
up-and-coming band that were performing three cover songs. I
approached them to offer them the live production video that I
created. The band were happy for me to go ahead with the production
as they would be gaining a video from it for no cost.

12. How did you feel when the project was
completed and why?
When I completed the project, I felt happy with the work I had made. I
felt like it could have been more professional and industry standard if I
had more time to plan and coordinate but as a whole I was happy at
the end of the project.

13. Evaluating the project
In the previous sections, you have been commenting upon the project development. The
evaluation may include some similar information but it will also include critical comment.
An evaluation must include information about the good and bad points of the project and it
is important to be honest. Finally, you should make a judgment about the effectiveness of
the success of the project

14. What were the good points about the project/task and what did you
learn from them?
Some good points of my project included the handheld camera work,
the editing and the lighting. The camera movements and angles worked
very well, and I was able to get some nice, professional looking shots. I
also thought the editing was cut together well and had a nice variation
of angles in a good order. The crossfade effects also made the
production look professional and more of a live event. Another final
positive of my work was the lighting design. The tube lights gave off
good mise-en-scene connotations and drew the audience in well.

15. What challenges did you face and how did
you respond to them?
One of the challenges I faced was gaining the music from the team that recorded
and edited the tracks. I had to work with a very basic copy that was extremely quite
and levelled mainly towards the guitarist. This meant I could get the basic structure
of the video but was unable to home in a certain instruments as it was
predominantly a guitar. I also had the finished edit before the music was finished
therefore, I could not fit the final music to the video and clean up any areas there
were in the video. To get around this I had to level the basic audio version up to
spot any issues with the video. Eventually I got the correct track and was able to
finish the edit. Another challenge I faced was the lowlight in editing. I could not
raise the exposure too much as I would get more grain. The main mise-en-scene for
the production was to be quite dark so I could get away with most of the video
being in lowlight. To get around this problem I raised the highlights, whites and
exposure very slightly and matched it out with the blacks and the shadows. This
boosted the colour slightly but not enough to show any bad grain or discrepancies.

16. What were the negative points about the
experience, and what could you have done to
improve them?
One of the negative points about the product was that I could have had more
cameras in the production. For example, I feel like there wasn’t enough
coverage on the bassist. If I had a static camera on him then I would have
been able to pick more of him up. This would have also given me more
angles to cut to and make the production even broader. If I had another
camera operator, I could have also got more intrusive angles and give more
of a variety of shot types. One more negative would be the cameras in low
light. If I had planned and thought about the set more, I would have used
better cameras in low light situations, for example a Blackmagic Pocket
cinema camera would have done a lot better than a canon DSLR. This would
have made my editing problems easier, and I would not have had to worry
about grain or bad colour.

17. How would you rate the final piece? [think along the lines of
poor, satisfactory, good or excellent...justify your rating]
I would rate my final piece a satisfactory as I think there was a lot more,
I should’ve thought about to make the production a lot more
professional and to push it to a higher standard of good or excellent.

18. What is your opinion of your final piece? What
elements do you think are successful and why?
My opinion of my final piece is generally good as I had enough
coverage with the cameras and some decent editing skills.

19. How well did your project apply the characteristics
and conventions of the medium you worked in?
My project applied well to the conventions of the medium I worked in.
This is because I matched my audiences' views and expectations. These
included live studio performance from a local band. I studied ,y
audiences' interests and interactions to make sure I applied to the
conventions of this medium.

20. How did your design appeal to your target
audience?
My design appealed to my audience well as it included lots of features
that my audience reacts well with. These things included live studio
performances from local bands. I studied my audiences' interests and
interactions to make sure I could appeal to them well.

21. Analysis
In this section, you will focus on the details of the project and make
sense of what happened in the project. You should demonstrate how
your decisions informed the project development and the success of the
outcome.

22. In what ways was the overall project a
success?
The overall project was a success because the research I did about the
audience helped me to create a solid video that applied to there
interactions, views and expectations. The video was also shot well,
edited well and a good variety of lighting.

23. What elements did not go well and why?
One production problem that did not go well was that I could have had more
cameras in the production. For example, I feel like there wasn’t enough
coverage on the bassist. If I had a static camera on him then I would have
been able to pick more of him up. This would have also given me more
angles to cut to and make the production even broader. If I had another
camera operator, I could have also got more intrusive angles and give more
of a variety of shot types. One more negative would be the cameras in low
light. If I had planned and thought about the set more, I would have used
better cameras in low light situations, for example a Blackmagic Pocket
cinema camera would have done a lot better than a canon DSLR. This would
have made my editing problems easier, and I would not have had to worry
about grain or bad colour.

24. How did your skills develop during the portfolio? [remember,
skills aren't just technical, remember things like organisation,
time management, communication, etc as well]
My planning and communicational skills developed well through this
portfolio of work. I am now confident running a live production on my
own and conducting it to a professional standard. I am also confident
planning the production from the client aspect of the side to the
equipment side of planning.

25. What meaning and messages did you want to
convey and were you successful?
My main goal was to match the audiences' views rather than any
underlying message or meaning. I was, however, successful in targeting
the audience well.

26. What feedback did you get from your peers
and viewings?

27. What would you do differently in the future
and why?
In the future I would spend more time thinking about the set and
which equipment I would need to adapt to its, lighting etc. I would also
get more cameras on more people and possibly another camera
operator as I can then have more diverse footage and a nice variety of
shots.

28. What knowledge have you gained that would help you in the
future to improve your project?
I have gained lots of live production knowledge that would make my
future work professional and a good quality. For example, my client
communication is a lot better, and I can now work with the client and
produce exactly what they want to the standard they want. My
organisational and planning skills have also improved throughout this
project. I can now plan and execute a live production to a strong
standard. This includes planning lighting, camera placement and
camera equipment.

29. Action Plan
This section will identify what you would do differently in the future and
identify ways you could develop.

30. If you were making a similar project in the
future, what would you do differently?
If I were to make a similar project in the future, I would think more
about camera equipment planning. For example, I would have better
equipped cameras for the scene. I would also have more camera
coverage and an extra camera operator. I would also think about
recording the sound myself rather than doing it externally. This would
save more time and less confusion if I were to do it myself. If I do these
things next time, I will have an even more professional portfolio and
showreel.

31. How could you develop your skills for future projects? Please
identify the appropriate resources and courses. For example,
webpages, tutorials, books, short courses and qualifications.
I can use various training courses available for young filmmakers. These
courses can help teach me lots of skills and can also fill in gaps of the
things I am not so good at. For example, my lighting skills need a lot
more time and training so these would help with that. Online forums
could also help as I can speak to people with industry knowledge and
experience that can help me with skills and development.

32. What personal attributes could you develop to
ensure you are working at a professional level?
Some personal attributes I could develop on would be approaching
more clients and thinking about what they want. I can also improve my
planning and think about what a need more carefully and how I can
create different effects.