The document proposes an "advergame" for Coca-Cola targeted at 16-19 year olds. The game would advertise Coca-Cola as a family friendly product sold worldwide. It would use simple graphics to clearly show the Coca-Cola brand and communicate that the drink can be enjoyed by all ages. The goal is to portray Coca-Cola as a trusted, global brand without including any offensive material that could violate ethics or copyright law.

1. Working Title:
What is it called?
Pixel Advergame – For Coca-Cola
Target Platform:
What media platform/platforms would you release the product on?
My intended target audience is for 16-19 year-olds
Genre:
What sort of a media product is it?
The genre of my product is a small video game which is designed to advertise Coca-Cola in a fun
entertaining way
Language / Territories
What countries would you release it in?
It would be released worldwide as Coca-Cola is sold all over the world as a worldwide brand.
Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any
cultures or beliefs?
It is suitable for everyone and will offend anyone.
Synopsis / Treatment / Story / How the game plays:
What is your product about?
My advergame is about the product Coca-Cola. It shows in the game that the product is family
friendly and won’t offend anyone.
Discuss how it works to communicate a message to the audience?
It advertises the product, showing that it’s family friendly and a worldwide product that can be
trusted.
What is the main message?
That Coca-Cola is a family friendly product that anyone can buy
One Line SalesPitch:
Sum up your product in one sentence
Coca-Cola is a drink for all the family
Style (similar products and graphical style):
What product is yours similar to?
It’s similar to most fizzy drinks e.g. Coca-Cola, Pepsi etc…
Why have you used it for inspiration?
Because it’s a popular product that everyone has heard of.
Discuss this in relation to conventions and art style
The art style is quite simple but it’s clear as to what is being advertised.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Our target audience is aimed toward 16-19 but it’s appropriate for all ages. It isn’t aimed at a
specific kind of gender, but is mainly aimed at teenagers.
Why would your product appeal to this person?
Yes because our theme of ‘summer’ and ‘friendship’ matches well with the intended audience of
teenagers since everyone loves summer.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
We don’t plan on including any offensive material.
Will you restrict younger audiences engaging with it?
We don’t plan on restricting any younger audiences with engaging with it.
Will it offend any social groups/religions/ethnicities?
It won’t offend any social groups/religions/ethnicities
How will you ensure you do not offend anyone?
I will make sure that it does not offend anyone by not including any inappropriate imagery or
language.
Is your product using characters/names/logos of existing ones?
Yes. We are using the products name ‘Coca-Cola’
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
I will not include any slogans that already exist and offend anyone.