1. Working Title: Festival Cola
What is it called? This can change if you think of something better later
Target Platform: Radio
What media platform/platforms would you release the product on?
Genre: Advertisement
What sort of a media product is it?
Language / Territories: England, France, America. Countries where they have ‘festival’
season
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: Starts at a noisy festival where someone
then offers a coke to a person in the crowd, the music quietens and a slogan is said. T&C’s
will then be read out in a joke style.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Share a coke this summer
Sum up your product in one sentence
Style (similar products and graphical style): Informal so it directs it at the target audience
(16-19), it uses slang such as ‘bro’ as that is a typical form of address for the age range
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: My audience is (16-19 year olds) typical in college or sixth form, who went to or
are interested in festivals and festival season. My audience does not have a specific gender
and typically would be aimed at festival goers and ‘party people’.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: Though it’s not particularly offensive the term ‘Bro’ could
be seen as not inclusive to females, meaning they could feel ‘left out’ or that the
advertisement isn’t aimed at them. It is unrestricted to younger audiencesas the language
is basic and is inoffensive to any religions/ethnicities/social group.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
