p7

1. Research
Your Name

2. Existing Product
Colour
On this magazine cover the creator has
mainly used the colours red, white and a
sort of purple effect on top of the whole
picture giving it a darker tone. This makes
the characters on the front seem more
menacing and powerful, this is good for
selling the magazine because this can
have an effect on the reader. For example
if the characters seem more menacing
then the higher the chances people will
be interested and will want to find out
more. However they may have also used
this colour because the picture in the
background is of a game called Sea of
Thieves. This means that they have used
this dark tone to represent that these
characters are criminals.
Information
On the this magazine cover the creator
has also added a list of what topics are
highlighted and talked about mainly in
the magazine. This allows the audience to
see what is inside before actually buying
the product and might potentially make
people more likely to buy it. For example
on this magazine if people didn’t like sea
of thieves and they didn’t have the list in
the bottom left they might not buy it
because they think all it will be about is
sea of thieves however because there is
the list they might buy it because they
know that there is something else they
like in the magazine.
Font
The creator has used a large and bold font when making the title of the magazine company however
when putting the title of the game in the background they have used the font that the developers of
the game have made. This mixture of fonts will most likely make the magazine more appealing,
interesting and overall just help to get the audiences attention. The sea of thieves title is also very
scruffy and is hand written, this matches with the theme of the game and characters because
pirates were authentically scruffy.
Effects
On this magazine cover you can see that the creator has added a sort of lighting effect to add more
of a dramatic feel when looking at it. You can see this effect the most when looking at the lantern or
looing below the Sea of Thieves title where it is a lot darker then above. This helps to add to the
theme of the game and make the magazine look more attractive to the audience.
Characters/props
The characters on this magazine cover are
wearing and holding props that help resemble
the game that is being advertised (Sea Of
Thieves) for example two of the characters have
tattoos of skulls and flintlock pistols. The skull
tattoos give the audience the idea of the
characters being dangerous which helps to
increase the pirate theme. While the lantern
and flintlock pistol props help the audience
understand what era this game time place in
which also helps to understand what the
characters might be like because people dressed
like this in that era where often dangerous or
most likely pirates.

3. Existing Product Colors/lighting
The designer of this shirt has only used two
colors, yellow and black. Although there aren’t a
lot of colors these two colors still have a large
effect on the shirt. For example because the
yellow is surrounded by black it looks bolder and
stand out more. The yellow also gives the idea of
warning and danger this makes sense because
the t-shirt is based off a dangerous alien out of
the Alien vs Predator franchise. The colors and
lighting for the shirt also allow the text on the
shirt to stand out more and have more of a
chance to be noticed by the audience.
Effects/Fonts
The designer for this shirt has made
certain peace's of text bolder and larger
then others. For example he/she has
made the word “WARNING” the largest
peace of text on the shirt, this not only
goes with the idea of making a warning
sign for the shirt but it also helps to get
peoples attention because of the interest
created by the word warning. This might
make someone who is just passing
through stop to look at the shirt because
they're curious to what the warning is
about, this also adds kind of a more
powerful aspect to the shirt and a larger
effect to the person who sees it.

4. Existing Product
Color/theme
The audience can immediately tell
from the background and what is
happening on the cover that this
game is an action adventure game,
this means that the creator has
straight away made it clear what type
of theme the game he is talking about
is and possibly the content he/she will
be talking about. The creator has also
stuck with using bright colors and play
stations signature blue and white
color scheme while also adding the
games color scheme of red, white and
gray. This helps to add to the variety
of design on the cover page which
helps to make it stand out form other
competitors and more likely to be
seen by their target audience.
However they have also used the
contrast of light and dark colors in the
background to represent the idea of
good vs the bad or possibly the
danger your character faces in the
game.
Font/Effects
On this magazine cover there has been a range of fonts used for different things. For example we have the PlayStations signature font, the
Uncharted signature font and the regular font that is used for regular information scattered around the cover of the magazine. The PlayStation
font symbolizes that this magazine is made by the large company PlayStation, this means that the audience will find the magazine more
trustworthy and professional because it has been made by such a large and successful business. The Uncharted font allows the magazine to
stand out more, inform the audience what the main topic is and add to the theme and background making the cover have a larger effect on the
audience while also being the first thing on the page that the audience notices because of the size and style. The regular font gives the audience
information on subjects such as special offers, deals, advertisements for other products etc. But while doing so it doesn’t take any attention
away from the most important features such as the main Uncharted title and the PlayStation brand name.
Character/Props /Images
The character on the cover has a grappling hook.
This gives the audience the idea of adventure
where as the bullets being fired and the
characters holstered guns in the image give the
idea of danger and action. This allows the
audience to determine what genre the game is
without even needing to read a single peace of
information. The creator of this magazine cover
has also added images of other products such as
the PlayStation VR and another popular game
called Hitman. This may help to attract different
types of audiences to the magazine helping the
creator to make a bigger profit.

5. Existing Product
Font/Effects
On this double page spread the creator has used a range of fonts and effects to make it more appealing to the audience while also stand out
more to help get their attention in the first place. For example the creator has used a simple yet cartoon type font for the main title this might
not very appealing or professional to the audience however the creator has added a gradient and made the writing some what 3D this helps to
make it look like it was made by a professional company making it more appealing overall. The gradient also helps to match the color scheme
and style of the game while also standing out over everything, this means that when you first look at the page the first thing your eyes focus on
is the main title and introduction text that is in a same colored text box. On the double page spread we can also see that the creator has made
the text boxes with reviews in 3D and made the text inside bolder then other text on the page, this helps to not only be more appealing to the
audience but it adds more of a variety of style to the magazine. The creator has made the pictures on the double page spread faded so that you
can see them but they don’t take the attention away form the information.
Character
The creator has put the main
character in the center of the
page. This makes it clear on
what the magazine is about
while also making the character
easy to recognize from people
who walk past. The main
character has also been made
sort o 3D to make the page look
more interesting to the
audience and as if the character
is jumping out of the page.
Color/theme
This magazine double page spread
has used an arcade sort of theme.
This could be because of the era
this was created in or this could
be because they are reviewing a
arcade type game. The creator of
this double page spread has also
used a range of colors, this not
only helps to the arcade type
theme because of the fact that
they often have a wide range of
colors and effects when playing
but it helps to make the whole
page stand out more. The fact that
there are different colors for
different sections of information
means that specific things will
stick out to the reader, for
example when you look at the
green colored text boxes your
eyes focus on only the the green
ones without you even noticing.

6. Research Analysis
• What common features do the researched
products have?- They all have a colour scheme that helps represent the theme or that helps to
add a bigger effect to other things on the cover to make the magazine cover seem more appealing and noticeable. We can
see this how the “Sea Of Thieves” magazine has used mostly dark and bold colours to make the characters more
intimidating, the “Uncharted” magazine has used a mixture of dark and light colours to represent how in the game there is
the good vs the bad and to help the theme of adventure/wonder, the “Wagan Land” magazine has used colours to help the
theme of being a arcade type of game with a cartoon style and the Alien Vs Predator shirt has used a colour scheme that is
simple but still has a large effect and sticks to the idea of the shirt trying to be a warning and nothing else. The different
creators have also used a range of different fonts which all have a different role, different effects on the reader and different
ways of making the magazine more attractive for their target audience.
• What aspects of the research will you include
within your on work?- I will include the idea of using a range of different fonts to make
my magazine more unique and different from other competitors on the market, to allow my product to have a bigger effect
on the reader such as making it more appealing to them and making specific features stand out more then others. I will also
include the idea of making sure my colour scheme has a large role in my design and making sure my colour scheme
represents the topics I will be talking about and the tone of them while also being appealing to my target audience of 15-19
year old males and female gamers

7. Questionnaire Analysis

8. Audience research
• Observation: 16% of the audience said yes, 33.33% said sometimes and 50.00%
said no.
• What this says about my audience: The majority of my target audience I have
chosen don’t read magazines.
• How will your product appeal to this audience: I will interview my target audience
and ask them what I could add to my magazine to make them more likely to buy it.

9. Audience research
• Observation: 66.67% said 17 or younger, 16.67% said 18-25 and 16.67%
said 26-35.
• What this says about my audience: My target audience is 17 and younger
• How will your product appeal to this audience: I will try to add features to
my magazine to make it more appealing to 17 year olds and younger.

10. Audience research
• Observation:66.67% said male and 33.33% said no.
• What this says about my audience: The majority of my
target audience is male.
• How will your product appeal to this audience: I will
focus more on adding features that appeal to males.

11. Audience research
• Observation: 16.67% said strategy, 50.00% said survival and 33.33%
said other.
• What this says about my audience: my target audience prefers
survival games
• How will your product appeal to this audience: I will add
information on a range of different games

12. Audience research
• Observation: 50.00% said information, 33.33% said images and 16.67% said colour
scheme.
• What this says about my audience: my audience cares the most about information
• How will your product appeal to this audience: I will use a range of features,
however I will still focus on adding other features such as images and colour
schemes.

13. Audience research
• Observation: 83.33% of the audience said yes and 16.67% said no.
• What this says about my audience: my audience like to have certain
things.
• How will your product appeal to this audience: I will listen to what
my audience wants to have in their magazines and add it.

14. Audience research
• Observation: four out of the eight people wrote responses for this question
• What this says about my audience: my audience care about things that effect the
attractiveness of the magazine rather then anything else.
• How will your product appeal to this audience: I will focus the most on features
that make my product appealing with colour scheme, amount of information, etc.

15. Audience research
• Observation: five out of eight people wrote a response for my
survey
• What this says about my audience: my audience care the most
about visuals then information
• How will your product appeal to this audience: I will make sure to
use a colour scheme that they find attractive.

16. Audience research
• Observation: 83.33% of the audience said yes and 16.67% of the
audience said no.
• What this says about my audience: my audience is more likely to buy
my product if you get more then just the magazine
• How will your product appeal to this audience: I will add something
else to my product to make people more likely to buy them

17. Audience research
• Observation: two out of eight people who took the survey wrote a response for
the survey.
• What this says about my audience: the majority of my audience is more likely to
buy a magazine if something else comes with it however there is a few people who
are not appealed by this.
• How will your product appeal to this audience: I will do research on my audience
and find out what is more appealing.

18. Interviews

19. Interview 1
• In a magazine I look for a large amount of
information talking about a range of different
topics so that I stay interested when reading. I
also look for good layout design in the
magazines I read.

20. Interview 1
• Observation: cares mostly about presentation
and amount of information
• What this says about my audience: my audience
finds large amounts of information appealing as
well as caring a lot about appearance.
• How will your product appeal to this audience: I
will make my product appeal to this target
audience by adding a range of information that
talks about multiple things to do with the theme.

21. Interview 2
• In a magazine I look for an appealing colour
scheme and an equal amount of information
so that there Is a range of different content in
the magazine.

22. Interview 2
• Observation: cares about having a range of
features in the magazine.
• What this says about my audience: my
audience cares mostly about looks rather then
any other features.
• How will your product appeal to this
audience: I will make my product appeal more
to my audience by adding a range of images as
well as information.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary-16-19
Secondary-20-28
• I will make sure that my product has an equal amount of
information and images along with making sure that the
appearance of my product is professional and appealing
because this target audience cares about looks more
then any other feature.
Gender
Primary-male
Secondary-female
• I have chosen to target a mainly male audience because I
think that the topics I will be talking about will be more
appealing to them
Psychographic
I think that my
magazine specifically
suits teenagers round
the age of 16-19
• I think my product will appeal to a very large amount of
different people, however I think that it will appeal to
this part of the audience the most because the majority
of gamers are round this age.
Social Status
Middle class • I think that my product will mostly appeal to this social
class because people in this social class often have
products that are similar to mine or have products that
are of the same topic e.g. Xbox, Ps4 and pc. I also think
that this product will appeal to this audience the most
because this target audience in this social class have the
most time to use this sort of product/ones similar to it
meaning that they will be more likely to buy it.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each
method
– Product Research-to do my product research I went onto the internet and looked at existing products
that were similar to the product that I wanted to make and then analysed them to see what makes
them attractive, what methods they have used, the design ideas they have done, etc. I think the
strengths of my product research is that I have looked at a range of different products which gave me
a range of different ideas and techniques to use when making my product (however I made sure that
there was no possibility of my product getting sued for copy right). Although I think the weaknesses
of my product research is that I focused some of my work time on analysing a T-shirt design rather
then other magazine designs. I think that this is a weakness because it meant that I used useful time
on doing something that I ended up not using at all.
– Questionnaires-I conducted my Questionnaires by going onto a website called survey monkey and
creating a ten question survey. I then put it somewhere my target audience would be able to do it (in
this case on blackboard on the York college website) and waited for the results. I think the strengths
of my Questionnaire is that I have used a range of different questions which will help me to get a
range of different answers. This will overall give me more and better ideas to use when designing my
product. However I think the weaknesses of my Questionnaires is that on some questions the
audience only had a choice of four options and some of them did not have the answer “other”. This
could make my results in accurate because the answer the audience wants to choose is not there,
which will force them to just pick an answer at random overall making my results less accurate and
possibly making my final product less attractive.
– Interviews- to do my interviews I talked to two people who are in my target audience and asked
them what they look for in the magazines they read. The strengths of my interviews is that I have
talked to two people who are specifically in my target audience, this is a strength because it means I
can make sure that my product has all the features that make it appealing to my target audience.

26. Research Evaluation
– What sort of a response did you get?
– I got quite a large response that consisted of more males then females and
consisted of mostly people round the age of 17 or younger rather then
anything else. My response was good and gave me a range of information on
how to make my product more appealing to my target audience and what
they like to see in the magazines they read.
– How did you distribute your survey? Give an advantage and a disadvantage
– I distributed my survey by putting a link to it on blackboard on the York college
website. The advantages of this is that a large amount of people will see the
survey/possibly do it. This should mean that I get a large response from my
target audience however the disadvantage is that this is not certain and I
could possibly get a large response from people who are not in my target
audience.