News of the week 16.8.13 Abp Ananda

1. Quick Snapshot
Wk 32 -2013
MCCS

2. ABP ANANDA
Period – Wk 32’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
41
8
2 1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 32’2013

4. Bengali news genre showing a growth of almost
18% Vs. last year
7.3
9.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 25-32'12 Wk 25-32'13
Source : TAM Period : Wk 25-32Year : 2012 & 2013

5. ABP Ananda leader in the market
37%
27%
17%
10%
9%
ABP Ananda 24 GHANTA Kolkata TV NT Bangla RPLUS
% Mkt. Share
Wk 25-32'13
Source : TAM Period : Wk 25-32’2013
Among top 20 programmes list of the week, 17 programmes
belong to ABP Ananda

6. ABP Ananda leading in both TG’s
7.4
6.7
5 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
6.5
5.9
4 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 25-32’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 23% 39% 33% 27% 27% 27%
ABP Ananda 35% 42% 38% 37% 37% 36%
Kolkata TV 21% 7% 17% 17% 17% 16%
News Time Bangla 9% 13% 12% 10% 10% 11%
RPLUS 12% 1% 1% 9% 9% 10%
Source : TAM Period : Wk 25-32’2013

8. ABP Ananda performing on News
Bulletin & Sports Magazines
Source : TAM Period : Wk 32’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kolkata TV scored on headlines & cartoons animations
24 Ghanta scored on Interviews/Portraits/discussions
Genre
24
GHANT
A
ABP
Ananda
Kolkat
a TV
News Time
Bangla
RPL
US
Tot
GRPs
News Bulletin 22% 29% 25% 14% 10% 186
News Headlines 8% 0% 85% 0% 8% 28
Cartoons/Animation 0% 0% 56% 44% 0% 24
Interviews/Portraits/Dis
cussions 51% 43% 0% 0% 6% 21
Sports Magazines 20% 25% 14% 18% 23% 13

9. Thank You