8 Top Tips on how social media can support face to face networking

1. 8 ways Social Media can enhance Face-to-Face Networking

2. 1) Google search, first stop
• Who are you going to meet? Look at which social media site comes up
first in their name search
• What can Google tell us about them?
It will give an indication of their social
• What can Google Images reveal media channel preferences
• What does their work or industry say
about them?
• If they have a name used by many
others, try combining
“their name”+”their place of work”
Pre-meeting preparation @TiffanyStJames

3. 2) Google Alerts and Tweetbeep
Set alerts in Google and Twitter to
be sent to your email for keywords:
Their name
Their company
Relevant industry news
@TiffanyStJames

4. 3) Search for any relevant blogs
http://boardreader.com
http://www.google.co.uk/blogsearch
http://www.technorati.com
Uses:
- Find blogs they may have
written or commented on
- Find blogs that might be
useful to your industry, your
conversations
@TiffanyStJames

5. 4) Check them out on LinkedIn
• If they have an open public profile on
LinkedIn or you are connected: check
out their image to ensure you can
visually identify them when you meet
• See what groups they are a member of
or participate in
• Check out skills and interests
@TiffanyStJames

6. 5) What other open Social Profiles tell us?
• Where do they post and what are their
interests?
• Before meetings for mood
• Checking availability
• Similar interests
• Tone
@TiffanyStJames

7. 6) Before, during and after events, connect
What social media opportunities can you take advantage of before an industry event?
• Post your profile on closed event community apps if provided
• Post your attendance on open event profiles and apps
• Connect in advance with key individuals Let people know you have been
• Let people know you are coming
@TiffanyStJames

8. 7) Listen to, or engage on, the event twitter #
Search.twitter.com
Follow in twitter
Listen in Hootsuite
Listen in Topsy
@TiffanyStJames

9. 8) Post-meeting Good Housekeeping
Thank your hosts and clients
Share funny moments
Give people feedback, share insight
Connect on LinkedIn within 48 hours
@TiffanyStJames

10. When posting: Inform, Inspire, Educate & Engage
or STOP IT!
Inform Inspire
Engage Educate
@TiffanyStJames

11. Thank you, let’s keep talking…
Tiffany St James
Social Media Strategist
tiffany@stimulationltd.co.uk
@TiffanyStJames

13. Stimulation clients
Government Media
Product Technology
@TiffanyStJames

14. Digital: • strategy • training programmes • social engagement • amplification