Tips for Using Twitter more Effectively

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Being on Twitter will allow you to build your profile, build credibility and show your personality…all of which will allow you to build better relationships…which will help develop “top of mind” in your potential customers…which will lead to sales when they are ready to buy.

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Tips for Using Twitter more Effectively

  1. 1. Tips
for
using
Twi-er
 NY
Entrepreneurs
Business
Network
(NYEBN)
 March
3,
2010
 Nelly
Yusupova
 Twi-er:

@DigitalWoman
 Email:





nelly@digitalwoman.com
 Website:
h4p://www.digitalwoman.com

  2. 2. Your
Followers
are
your
potenJal
client
base…
 experJse

 credibility

 Your
 generosity
 Your
 Company
 PotenJal
 Clients
 Followers

  3. 3. Twi-er
in
a
Nutshell
 •  Communicate
in
140
characters
or
less 
 •  Posts
are
called
“Tweets” 
 •  Pass
on
informaDon,
also
known
as
“Re‐Tweet”
or
 RT 
 •  Reply
to
someone
publicly
using
“@”
symbol 
 •  Reply
to
someone
privately,
also
known
as
Direct
 Message
or
(DM)

  4. 4. Examples
of
Twi-er
Uses
 •  Networking
 •  Track
Your
Brand
 •  Business
Development
 •  Stay
on
top
of
trends
in
your
industry
 •  Crowd
sourcing
 •  GeSng
published
 •  CollecDng
TesDmonials

 •  A4ending
Events
Virtually
 •  Meet
People
in
person
‐
“Tweetups”
 •  Promote
Specials

  5. 5. Tip
#
1
 Be
clear
on
what
you
 want
to
get
out
of
 Twi-er

  6. 6. Do
you
want
to
use
Twi-er
to?
 •  Find
new
customers?
 •  Build
brand
awareness?
 •  Do
Market
research?
 •  Create
community
?
 •  or
all
of
the
above?

  7. 7. Tip
#
2
 Build
Targeted
 Followers

  8. 8. Tools
to
Find
Followers

  9. 9. Tips
to
build
followers
 Publish
Helpful
&
InteresJng
Content
 Add
content
about
events

 Re‐Tweet
other
people’s
great
tweets

 Add
tweets
that
are
quesDons
 Add
tweets
that
are
links
to
great
web
pages
you
find
 Add
random
thoughts
 Add
your
blog
posts

 Be
Original,
Relevant,
Succinct
 Think
before
you
post!
 Think.
Write.
Review.
Edit.
Review.
Edit.
Think.
Post

  10. 10. Tip
#3
 Engage
with
your
followers
to
 build
loyalty

  11. 11. MarkeJng
for
the
eavesdroppers
 example
 I’m
looking
for
networking
meeDngs
to
a4end.
Can
 anyone
recommend
any?
 @Twi4erHandle
Check
out
the
NYC
Webgrrls
 networking
event
on
October
20
h4p://bit.ly/12Upix

  12. 12. Tip
#
4
 Use
3 rd
Party
 ApplicaJon
to
manage
 your
followers
&
 Tweets

  13. 13. Tip
#
5
 Make
your
posts
Re‐ Tweetable
(RT)

  14. 14. Power
of
Re‐Tweet
(RT)
 @DigitalWoman
(2077
followers)
 Reading:
PC
Mag's
Top
100
Web
Sites
of
2009
h4p://bit.ly/GgoF8
 @bre-

(7087
followers)
 Reading:
PC
Mag's
Top
100
Web
Sites
of
2009
‐
 h4p://bit.ly/GgoF8
(via
@digitalwoman)
 @chrisabraham
(10,396)

 @abajrushi
(109)
 @narulvi1
(188)
 RT
@bre4:
Reading:

PC
Mag's
 This
is
a
killer
list!
‐
RT
 Reading:

PC
Mag's
Top
100
 Top
100
Web
Sites
of
2009
‐
 @bre4:
Reading:

PC
Mag's
 Web
Sites
of
2009
‐
h4p:// h4p://bit.ly/GgoF8
(via
 Top
100
Web
Sites
of
2009
 bit.ly/GgoF8
(via
 @digitalwoman)
 ‐
h4p://bit.ly/GgoF8
(via
 @digitalwoman)
(via
 @digitalwoman)
 @bre4)
 @elijau
(116)
 enjoy
:)
RT
@chrisabraham
@bre4:
Reading:
PC
Mag's
Top
100
Web
 19,973
 Sites
of
2009
‐
h4p://bit.ly/GgoF8
(via
@digitalwoman)

  15. 15. Tip
#
6
 Use
relevant
keywords
 in
your
Twi-er
posts

  16. 16. Tip
#
7
 Use
Hashtags
in
your
 Twi-er
posts
to
reach
 more
people
who
are
 not
following
you

  17. 17. Hashtag
Example
 We're
going
to
have
a
great
group
of
 women
at
the
@nycwebgrrls
networking
 event
tomorrow.
Join
us!
h4p://bit.ly/ 12Upix
#event
#network
#nyc

  18. 18. Tip
#
7
 Schedule
TweeJng
 Time
 Best
Jmes:
9am,
noon,
3pm,
and
6pm
EST

  19. 19. 



Dont’s












 
 
 
Do’s 

 •  Join
any
moneDze
your
   Thank
others
that
have
 tweets
type
of
service

 Re‐Tweeted
(RT)
your
 messages
 •  Try
and
pretend
you
are
 someone
else
‐
just
be
honest
   Be
transparent,
honest
&
 and
open
with
people

 respeclul
of
others

 •  Follow
people
just
to
get
   Reply
to
others
in
public
if
 them
to
follow
you
back

 you
feel
others
would
be
 interested

 •  Just
promote
all
your
own
 products
and
services

   Answer
anyone
that
 messages
you

 •  Overtweet
useless
and
 mundane
stuff
   Try
and
follow
targeted
 people

  20. 20. Q
&
A
 Nelly
Yusupova
 Twi-er:

@DigitalWoman
 Email:





nelly@cgim.com
 Website:
h4p://www.digitalwoman.com


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