Social Media:Gain or Drain?
Social media turned my life upside              down                   My own social media                       success s...
A little game (to keep you interested)t
I joined Twitter on 29th January   2008 and have sent over                7,000                             Twitter messages
I joined Twitter on 29th January   2008 and have sent over                7,000                             Twitter messag...
87%of all PowerPoint presentations are more dull           than watching paint dry?
87%of all PowerPoint presentations are more dull           than watching paint dry?                     F          but...
About this workshop• Survey thanks• Keep it Interactive• Questions box
DiscussImpressions of Social Media        What do you want         to get from it?
Contents•   What is social media•   Why use it•   Which social networks•   Effective use•   Strategy and guidelines•   Too...
What is social media• Communications tool• Short messages• Public messages   – To a group?• Broadcast media• BUT: it’s a c...
Why use social  media?
24%    of 18-34 year olds check  Facebook when they wake up
24%      of 18-34 year olds check    Facebook when they wake upF      48%! And 28% do it before getting out of bed!
Why use social media•   To promote your organisation•   To provide information•   To gather information•   To communicate ...
Discuss How do you                 How successful are currently do               various methods?these things?            ...
Promotion•   Engaging in conversations•   Followers as “Brand Ambassadors”•   Sharing•   Unicef: Own A Colour - £60,000!  ...
Gathering information    Communicate with your sector• Take an interest in individuals• Take an interest in organisations•...
Communicate with Clients/Customers•   They can talk to you too!•   Respond, engage, support•   Challenges, competitions, r...
Fundraising
1 in 5 emails from non-profits are opened,but             when fundraising emails are sent                  through friend...
1 in 5 emails from non-profits are opened,but             when fundraising emails are sent                  through friend...
FundraisingIndividual             Organisational• No silver bullet     • Connect with grant-• Get out there          maker...
Have FUN and be CREATIVE•   Examples are sometimes BIG...•   ...but technology is a leveller.•   THINK BIG•   Don’t be afr...
Fundraising Case Study: Paul’s 40th                  Birthday• A personal fundraising campaign.• A moving story:I decided ...
Which Social Networks?
68.5%   of the UK population are on                     Facebook
68.5%   of the UK population are on                     Facebook    T          13% are             on Twitter
Which social networksFtagijLlsw yKTY
Which social networks•   Facebook         •   Ning•   Twitter          •   Yammer•   MySpace                     •   Fours...
Choosing a social network•   Where is your audience?•   Using multiple social networks (see tools later)•   What sort of e...
Who is where?
10%  of pets have a Facebook page
10%  of pets have a Facebook page    T                     REALLY?!?!            http://www.telegraph.co.uk/technology/soc...
Who is where?Demographics are unclear:• 68% of women and 54% of men use social  media to stay in touch with their friends....
Effective Use•   Be personal•   Have a strategy•   Stay active•   Respond to requests / conversing•   Learn some etiquette...
Etiquette•   Don’t overdo it•   Don’t underdo it•   Remember it’s public•   Respond, respond, respond•   Be nice, be posit...
172employees have been fired from FTSE100 companies        this year because of social media problems
172employees have been fired from FTSE100 companies        this year because of social media problems                F    ...
Strategy and Guidelines•   Who will be responsible?•   How often?•   About what?•   Monitoring?•   Feedback to others?•   ...
The Importance of Mobile
50%  of internet searches are done           from mobile devices
50%  of internet searches are done           from mobile devices    T :-O
Mobiles•   Growth is huge – may overtake PC’s in 5 years•   “Always on”•   Apps are expensive•   But:    – Mobile web    –...
The importance of Media
3.5 hours   of video are uploaded to You         Tube every 60 seconds
3.5 hours   of video are uploaded to You         Tube every 60 seconds      F         More like                35 hours!
Over  3 billion       videos are watched on           YouTube every day
Multimedia• Broadband means people are engaging with  multimedia content even more• Photos and video help engage• Facebook...
Myths...
168 million     emails are sent every 60                     seconds
168 million     emails are sent every 60                     seconds      T
Myths• Social media is all I need to do  – Email, phone, paper are still important!• It doesn’t cost• It’s doesn’t need an...
DiscussDrain?     Gain?
Tools to help•   Search (demonstrate)•   Share / Like / Buttons•   Hootsuite•   TweetDeck etc.•   Buffer•   Storify•   Mob...
Notes on Fundraising•   Fundraising comes from engagement•   Engaged people will give and share•   Give opportunites for p...
Fundraising Case Study: Childs I                    Foundation• “forming a connection with supporters”• Appeal for “Baby J...
Case Study: Story Telling• World War II history• @RealTimeWWII• Natwivity
Case Study: Collaboration• A NEW Organisation: The Cycling Embassy of  Great Britain• Committee are nationwide• Brought to...
Next Steps - DiscussWhat have you  learned?              What will you                  do?
Next Steps• Ask people: are you on...?• Speak to people who use networks.• See what other organisations are doing.• Set up...
A final thought
1 in 5         couples meet online!
1 in 5          couples meet online!         But 1 in 5 divorces   T         are blamed on              Facebook too
Social Media: Gain or Drain
Upcoming SlideShare
Loading in …5
×

Social Media: Gain or Drain

557 views

Published on

Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Social Media: Gain or Drain

  1. 1. Social Media:Gain or Drain?
  2. 2. Social media turned my life upside down My own social media success story
  3. 3. A little game (to keep you interested)t
  4. 4. I joined Twitter on 29th January 2008 and have sent over 7,000 Twitter messages
  5. 5. I joined Twitter on 29th January 2008 and have sent over 7,000 Twitter messages T about 5 per day
  6. 6. 87%of all PowerPoint presentations are more dull than watching paint dry?
  7. 7. 87%of all PowerPoint presentations are more dull than watching paint dry? F but...
  8. 8. About this workshop• Survey thanks• Keep it Interactive• Questions box
  9. 9. DiscussImpressions of Social Media What do you want to get from it?
  10. 10. Contents• What is social media• Why use it• Which social networks• Effective use• Strategy and guidelines• Tools to help
  11. 11. What is social media• Communications tool• Short messages• Public messages – To a group?• Broadcast media• BUT: it’s a conversation• PLUS: it’s a means of sharing“Social media is not a media. The key is to listen, engage, and build relationships.” - David Alston – CMO at Radian6
  12. 12. Why use social media?
  13. 13. 24% of 18-34 year olds check Facebook when they wake up
  14. 14. 24% of 18-34 year olds check Facebook when they wake upF 48%! And 28% do it before getting out of bed!
  15. 15. Why use social media• To promote your organisation• To provide information• To gather information• To communicate with clients/customers• To communicate with like-minded people/orgs• To increase fundraising opportunities• To collaborate and work together• To have FUN and be CREATIVE
  16. 16. Discuss How do you How successful are currently do various methods?these things? What are yourPromoting your organisation challenges?Providing informationGathering information/feedbackCommunicating with clients/customersCommunicating with like-minded people/orgsFundraisingCollaborating and working together
  17. 17. Promotion• Engaging in conversations• Followers as “Brand Ambassadors”• Sharing• Unicef: Own A Colour - £60,000! Providing information• “Real time” what’s going on• Events• Links to other sources – website, news, etc• Under the Big Blue Sky - Adventures
  18. 18. Gathering information Communicate with your sector• Take an interest in individuals• Take an interest in organisations• Learn, share, talk• Oikos!
  19. 19. Communicate with Clients/Customers• They can talk to you too!• Respond, engage, support• Challenges, competitions, rewards• The StoweAway Community – questions! Collaborate and work together• Serendipity: “Oh, you’re there!”• Other tools: Skype, Google Apps, BaseCamp• The Cycling Embassy of Great Britain – a new organisation!
  20. 20. Fundraising
  21. 21. 1 in 5 emails from non-profits are opened,but when fundraising emails are sent through friends this rises to 90%
  22. 22. 1 in 5 emails from non-profits are opened,but when fundraising emails are sent through friends this rises to 90% T
  23. 23. FundraisingIndividual Organisational• No silver bullet • Connect with grant-• Get out there makers• Tell your story • Learn from others• Build trust • Get help• Campaigns • Ask questions• Encourage sharing
  24. 24. Have FUN and be CREATIVE• Examples are sometimes BIG...• ...but technology is a leveller.• THINK BIG• Don’t be afraid to try
  25. 25. Fundraising Case Study: Paul’s 40th Birthday• A personal fundraising campaign.• A moving story:I decided to ask for donations to the Alzheimer’s Society in lieu of 40th birthday presents because I don’t need anything. And no one should have to watch someone they love fade away like you do if they are struck with this horrible disease.• Target of £400• 96 donations in total• £165 in SMS donations - 9% of the total value• 21 gifts labelled as SMS - 22% of the total number• £375 in Gift Aid• £140 offline• Total: £1830• http://degregoriopaul.blogspot.com/2011/09/my-amazing-online-fundraising.html
  26. 26. Which Social Networks?
  27. 27. 68.5% of the UK population are on Facebook
  28. 28. 68.5% of the UK population are on Facebook T 13% are on Twitter
  29. 29. Which social networksFtagijLlsw yKTY
  30. 30. Which social networks• Facebook • Ning• Twitter • Yammer• MySpace • Foursquare• Google+ • Blogs• LinkedIn• YouTube? • Ravelry • Something specialist?
  31. 31. Choosing a social network• Where is your audience?• Using multiple social networks (see tools later)• What sort of engagement do you want?• What are you sharing?• Where is engagement best? “LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.”
  32. 32. Who is where?
  33. 33. 10% of pets have a Facebook page
  34. 34. 10% of pets have a Facebook page T REALLY?!?! http://www.telegraph.co.uk/technology/social- media/8633183/One-in-ten-pets-is-on-Facebook.html
  35. 35. Who is where?Demographics are unclear:• 68% of women and 54% of men use social media to stay in touch with their friends.• 22% of all grandparents use social networks• 69% of parents are friends with their children on social media• Social network use among Internet users 50 years old and older has nearly doubled to 42% over the past year
  36. 36. Effective Use• Be personal• Have a strategy• Stay active• Respond to requests / conversing• Learn some etiquette• Articles on Website• Photos, Video, Places• Storytelling
  37. 37. Etiquette• Don’t overdo it• Don’t underdo it• Remember it’s public• Respond, respond, respond• Be nice, be positive• Don’t friend/invite/follow EVERYONE!• Engage with “trolls” – or let your community
  38. 38. 172employees have been fired from FTSE100 companies this year because of social media problems
  39. 39. 172employees have been fired from FTSE100 companies this year because of social media problems F but what if...?
  40. 40. Strategy and Guidelines• Who will be responsible?• How often?• About what?• Monitoring?• Feedback to others?• Dealing with conflict?• What about staff personal accounts?
  41. 41. The Importance of Mobile
  42. 42. 50% of internet searches are done from mobile devices
  43. 43. 50% of internet searches are done from mobile devices T :-O
  44. 44. Mobiles• Growth is huge – may overtake PC’s in 5 years• “Always on”• Apps are expensive• But: – Mobile web – Local search/places – Local trends – Local communities!
  45. 45. The importance of Media
  46. 46. 3.5 hours of video are uploaded to You Tube every 60 seconds
  47. 47. 3.5 hours of video are uploaded to You Tube every 60 seconds F More like 35 hours!
  48. 48. Over 3 billion videos are watched on YouTube every day
  49. 49. Multimedia• Broadband means people are engaging with multimedia content even more• Photos and video help engage• Facebook (might) give more importance to photos and videos
  50. 50. Myths...
  51. 51. 168 million emails are sent every 60 seconds
  52. 52. 168 million emails are sent every 60 seconds T
  53. 53. Myths• Social media is all I need to do – Email, phone, paper are still important!• It doesn’t cost• It’s doesn’t need any time
  54. 54. DiscussDrain? Gain?
  55. 55. Tools to help• Search (demonstrate)• Share / Like / Buttons• Hootsuite• TweetDeck etc.• Buffer• Storify• Mobile “apps”• Fundraising: – JustGiving / JustTextGiving – Virgin Money Giving – PayPal/other financial services
  56. 56. Notes on Fundraising• Fundraising comes from engagement• Engaged people will give and share• Give opportunites for people to brag• Make it personal/emotional• Report back – what did my money achieve?• Rolling donations vs campaigns
  57. 57. Fundraising Case Study: Childs I Foundation• “forming a connection with supporters”• Appeal for “Baby Joey” raised £10,000 in 38 hours entirely online• Annual income of £340,000, 28% is generated online• 1 UK employee!• Social channels are “integral to our communications and engagement strategy, not a pure source of fundraising”• “create a more engaging and meaningful experience”• http://www.childsifoundation.org• http://www.guardian.co.uk/voluntary-sector-network/2011/sep/21/childsi-foundation-charity
  58. 58. Case Study: Story Telling• World War II history• @RealTimeWWII• Natwivity
  59. 59. Case Study: Collaboration• A NEW Organisation: The Cycling Embassy of Great Britain• Committee are nationwide• Brought together through social media• Blog & Website – multiple collaborators
  60. 60. Next Steps - DiscussWhat have you learned? What will you do?
  61. 61. Next Steps• Ask people: are you on...?• Speak to people who use networks.• See what other organisations are doing.• Set up an account and “play”. Maybe a personal account first.• See if a volunteer will help.• Write a strategy• Go for it!
  62. 62. A final thought
  63. 63. 1 in 5 couples meet online!
  64. 64. 1 in 5 couples meet online! But 1 in 5 divorces T are blamed on Facebook too

×