Twitter improves your journalism


Published on

These are slides for a Twitter webinar for my Digital First Media colleagues.

Published in: Technology, News & Politics
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • Twitter improves your journalism

    1. 1. improvesyour journalism Steve ButtryWebinar for Digital First Media December 7, 2011
    2. 2. Read more about it••• @stevebuttry•
    3. 3. Use with other social tools
    4. 4. “We used all social media at our disposalto engage the public –Facebook, Twitter, YouTube, ourwebsites, email, you name it.”-- Steve Hunt, San Gabriel Valley Tribune
    5. 5. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    6. 6. Ways to use Twitter• Breaking news• Community conversation• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Live-tweeting events• Crowdsourcing• Content for web & print
    7. 7. Bookmark this page!/search-advanced
    8. 8. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
    9. 9. More on verification Craig Silverman tips: ple_rules_for_doing_a.php Mandy Jenkins tips: detection-for-journalists/
    10. 10. Say what you don’t know
    11. 11. Why use hashtags?• Find other sources• Expand your audience• Organize content (for feeds & contacting)• Follow the discussion
    12. 12. Hashtag tips• Use re-usable hashtags (#okstorm)• Search for hashtag(s) already in use• If a hashtag is already in use, adopt it• If not, choose one that’s simple & unique• Geographic abbreviation helps (#ctirene)• Geographic better than branded (#copreps better than #dppreps)
    13. 13. Routine beat coverage• Follow officials & agencies on beat• Conversation w/ community• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Live-tweet or liveblog (can feed in tweets)
    14. 14. Connecting w/ community• Use Advanced Twitter Search to find & check local tweeps• Search terms & location to find people tweeting about your beat• Check followers of newsroom account• See who tweeps are conversing with• Who follows agencies, people on beat?
    15. 15. Crowdsource
    16. 16. Crowdsource
    17. 17. Crowdsource
    18. 18. Live-tweeting prep• Get names (confirm spelling), titles in advance (ask, get program, etc.)• Set scene, saying what you’re covering & that you’re live-tweeting• Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
    19. 19. Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
    20. 20. Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets: Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
    21. 21. Twitter helps your siteContent: Traffic:• Feed liveblog • Your tweets (CoverItLive, Scribble • Retweets Live) • Reach audience not• Widgets visiting site• Curate social media (Storify, Storyful)• Stories
    22. 22. Time management• Saves time in breaking news & crowdsourcing• Mobile apps let you tweet & read on the go• 140 characters doesn’t take long to write or read• TweetDeck, HootSuite, lists, search
    23. 23. Twitter basics• Use real name in profile, even if you can’t for username• Upload photo or logo (not default egg)• ID yourself as journo & name your org• Add mobile info in settings• Check your mentions; reply when appropriate
    24. 24. Right now• Find 5 people in your community or on your beat to follow• Tweet 3 times this afternoon about what you’re covering, reading, doing, etc.• Retweet someone• Update profile (if needed)• Search local tweets on a newsy keyword
    25. 25. Read more about it••• @stevebuttry•