Engagement Attribution and Social Media

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These are slides for three workshops for the Los Angeles News Group: on community engagement, attribution and using social media to do better journalism.

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  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • Engagement Attribution and Social Media

    1. 1. You’re a journo, not a carrier Los Angeles News Group August 2013 #DFMengage
    2. 2. Read more about it • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com • zombiejournalism.com
    3. 3. Social media = journo tool 1. Livetweet events & breaking news 2. Search 3. Crowdsource 4. Monitor community conversation 5. Curate 6. Hashtags 7. Lists 8. Embed tweets in stories 9. Photos & videos 10.Verification
    4. 4. Live-tweeting situations • Trials • Meetings • Sporting events (curate w/ public tweets: Friday Night Tweets) • Festivals • Breaking stories • Remember to feed site using ScribbleLive
    5. 5. Livetweeting tips • Don’t transcribe; observe & report • In sports, mix play-by-play & commentary • Use hashtag (& check & engage) • OK to pause for checking facts, names • Note significant pause (halftime, lunch) • Fun interludes, exchanges, anecdotes • Check facts before you hit “tweet”
    6. 6. Social search • Twitter advanced search • Facebook graph search • Search for keywords, hashtags, users • Big news? Search: Holy shit, WTF • Search by location (but most tweets aren’t geotagged) • Use Geofeedia (more than just tweets)
    7. 7. Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
    8. 8. Crowdsourcing tips • Use Facebook, Twitter, G+, website, paper • Search & crowdsource simultaneously • Be careful about repeating rumors
    9. 9. Monitor conversation • Follow officials on beat • Searches, alerts for people & keywords on beat • Save location searches for breaking-news terms (fire, emergency, siren) • Save local searches • Join conversation
    10. 10. What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
    11. 11. Curation Situations • Reaction story • Public event (as LANG did for graduations) • Second screen • Breaking story Tools • Storify • Spundge • Geofeedia • RebelMouse
    12. 12. Hashtags • Regular hashtags • Event hashtags • Breaking news • Humorous
    13. 13. Hashtag tips • Use existing hashtag if there is one • Search before launching hashtag (avoid duplication) • Look for secondary hashtags, especially in events or breaking news • Hashtags help you find witnesses & other sources
    14. 14. Lists • Organize beat by lists • Lists save time • TweetDeck, HootSuite • Create list for story (who’s tweeting about it?) • Embed list in story or blog post
    15. 15. Vetting & verifying • Track back RTs, etc. to source • Look for clusters • Location enabled? • Evaluate the network • Evaluate the history • Links, photos? • Take it old school • Disclose, hedge, repe at • Be brave only in correction Tips from Craig Silverman, Regret the Error
    16. 16. Evaluating tweeps • How long have they been tweeting? • Check previous tweets, interaction • Check bio, links • Check Klout score • Google name and scam, spammer • Contact & interview Tips from Mandy Jenkins, Zombie Journalism
    17. 17. Read more about it • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com • zombiejournalism.com

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