How journalists can use Facebook and Twitter


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These are slides for an Ohio Newspaper Association webinar on using Facebook and Twitter.

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  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • How journalists can use Facebook and Twitter

    1. 1. How journos can use & Steve Buttry Ohio Newspaper Association April 11, 2012 #ohnews
    2. 2. Read more about it••• @stevebuttry••
    3. 3. &• Listen to community conversation• Story ideas, tips• Search for people in the news• Report breaking news• Crowdsource all kinds of stories• Curate social discussion of news, issues• Community feedback & submissions
    4. 4. &Great for marketing & revenue, too• Distribution (posting links)• Building brand• Contests, promotions• Advertising
    5. 5. &Personal vs. professional use• Separate accounts OK but not necessary• Always behave professionally, even on private accounts• Be personable on pro accounts• Presume boss (or future boss) will see all posts• Don’t bore pro audience
    6. 6. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    7. 7. Options for journalists:• Use personal FB account, all or most public• Journalist page• Enable subscriptions (decide which updates are public)
    8. 8. • Connect w/ sources (balance, disclosure?)• Check pages of agencies, people on beat• Crowdsourcing (ask on their pages as well as yours)• Look for people in the news• Ask for permission to use photos
    9. 9. Searching Facebook:• Use advanced search (click in empty search window)• Click people, pages to narrow by location, biz pages, etc.• Search Google: “” then search term (show search tools)Tips from Jason McDonald, JM Internet Group
    10. 10. • Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Breaking news• Crowdsourcing• Live-tweet events
    11. 11. Live-tweet sports events
    12. 12. Bookmark this page!/search-advanced
    13. 13. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
    14. 14. More on verification Craig Silverman tips: ple_rules_for_doing_a.php Mandy Jenkins tips: detection-for-journalists/
    15. 15. Before the big story breaks• Follow lots of local people (replies, retweets, check followers)• Join local conversation• Master Twitter search (advanced)• Promote local #hashtag taxonomy (#okstorm)• Use Twitter routinely on your beat
    16. 16. When the big story breaks• Twitter Search • Converse (advanced) • Answer questions• Connect w/ witnesses • Thank contributors• Crowdsource • Promote fresh content• Tweet early & often • Link to new reports• Seek verification (even competitors’)• Address rumors (say • Be human (fun where what you don’t know) appropriate)• Seek photos
    17. 17. Crowdsource
    18. 18. Say what you don’t know
    19. 19. What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
    20. 20. Time management• Integrate social media into reporting, writing & editing processes• Use lists, TweetDeck, HootSuite to organize the chaos• You can tweet & read tweets quickly• Invest some time• Decide what’s not important
    21. 21. Read more about it••• @stevebuttry••