Brand You: No Bull

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The New Group President, Steve Marshall, and Digital Strategist, Tom Bennett, will be speaking at a Linfield College Alumni Luncheon at The Westin in Portland this coming Wednesday the 11th. Steve, a Linfield College Graduate, is a 20+ year international marketing veteran. Tom is a 20+ year marketing veteran and TNG's own social media guru.

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  • Brand You: No Bull

    1. 1. Brand You: No Bull
    2. 2. Brand You: No Bull
    3. 3. Steve Marshall President, The New Group Linfield Graduate-1986 Tom Bennett Digital Strategist The New Group
    4. 4. 45 minutes • Are we communicating yet? • What is social media? • Underlying technologies • Brand You? How can I get started?
    5. 5. ! ! !
    6. 6. What is Social Media?
    7. 7. Social Media is a way of thinking...
    8. 8. ideas relationships
    9. 9. Think Conversation • Engage ! ! • Interact ! • Energize ! • Support ! ! • Embrace
    10. 10. ? ! ! ? ! ! ! ! ! !
    11. 11. Social media enables... • Listening - Gain insight, generate ideas • Talking - Increase demand, create leadership • Energizing - Increase action, enlist support • Spreading - Develop best practices/ share “ownership”
    12. 12. Oh this is just a fad...
    13. 13. If Facebook were a country,
    14. 14. If Facebook were a country, it would be the fourth most populated place in the world.
    15. 15. 1 out of 8 couples married in the U.S. last year met via social media.
    16. 16. The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Australia.
    17. 17. 80% of companies are using LinkedIn as their primary tool to find employees.
    18. 18. 25% of search results for the world’s largest brands are links to user-generated content
    19. 19. 25% of Americans in the past month said they watched a short video
    20. 20. 25% of Americans in the past month said they watched a short video ... on their phone.
    21. 21. Underlying Technologies •RSS •Feeds •Sharing •Blogging •Community
    22. 22. RSS • Really Simple Syndication • Data and “Format” are separated • Allows • Feeds • Data Portability • Increased functionality
    23. 23. RSS • Really Simple Syndication • Data and “Format” are separated • Allows • Feeds • Data Portability • Increased functionality
    24. 24. RSS • Really Simple Syndication • Data and “Format” are separated • Allows • Feeds • Data Portability • Increased functionality
    25. 25. Tagging Leopard
    26. 26. Tagging Leopard, cat, mammal, jungle, spotted, endangered, fur, fashion
    27. 27. Sharing • Relies on RSS, tagging • Search/Store/ Share • Creates communities
    28. 28. Anywhere, anytime.
    29. 29. Community
    30. 30. Your clients are already there
    31. 31. Create your own empire
    32. 32. Micro-Blogging
    33. 33. Micro-Blogging
    34. 34. Micro-Blogging
    35. 35. Blogging
    36. 36. Blogging
    37. 37. New Seasons Market
    38. 38. New Seasons Market
    39. 39. Brand you?
    40. 40. The product: “you” •Goals - define what you want •Manifesto - say what you believe •Differentiated - be yourself
    41. 41. Words to live by •Authenic •Transparent •Current
    42. 42. Ideas that spread, win. - Seth Godin •Use Otaku •Find common ground •Ask others to help •Make it simple •Make it transformative (Token effect)
    43. 43. It’s been quite a journey...
    44. 44. Personal brand...
    45. 45. Start here: 1. Get a web-based email address. (Gmail) 2. Start a blog. (Blogger/WordPress) 3. Create a Twitter identity, really. 4. Maintain your online identity.
    46. 46. Blogging Options • Hosted for you yourname.blogger.com • Host it youself at your domain www.mysite.com
    47. 47. Its a river, not an in-box • You don’t have to read it all • You don’t have to join it all • Make it a habit - think sharing • Filter, search, tag • Learn to say NO.
    48. 48. Start thinking “community” • Set priorities: know a few tools • 15-30 minutes each day • Network, not emails • One hour a week • Writing a blog post • Expand your network • Show, don’t tell
    49. 49. Cocktail Party •Listen •Engage •Contribute
    50. 50. Be a Mental Entrepreneur • Build energy • Enlist support • Build a network • Initiate/validate/migrate • Fail fast, learn fast
    51. 51. Its like a new relationship •Be nice •Be yourself •Be engaging •Don’t be freaky
    52. 52. Twitter: @steven_marshall steve.marshall@thenewgroup.com Twitter: @tom_bennett tom.bennett@thenewgroup.com
    53. 53. Twitter: @steven_marshall steve.marshall@thenewgroup.com Twitter: @tom_bennett tom.bennett@thenewgroup.com

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