4. • Twitter is a social networking and micro
blogging website, owned by Twitter inc.
• Twitter users can send and read other peoples’
messages called tweets.
• A tweet is a text based post of 140 characters or
less displayed on the users profile page.
• When a person sends a message it is sent to all
of their followers.
•Following someone means that you receive there
messages on your home page.
5. Twitters Impact on BusinessTwitters Impact on Business
Twitter gives businesses a new way to communicate
with their customers.
Businesses can use Twitter to quickly listen and
respond to customer feedback.
Twitter is a great way for businesses to get opinions
on their products.
Individuals can offer product ideas for businesses.
Businesses can advertise their products or great
deals that are going on.
6. •2, 302 government related Twitter users
• Government users identified most important uses of
Twitter for the government: (1) means of getting word out
quickly, (2) importance in public communication, and (3)
importance in media communication
• Other important uses include public safety and
emergency notifications
• Main use in government: To inform the people
•Listening
•Media Relations
•Direct to the Public
7. Twitter in CommunicationsTwitter in Communications
• Available 24/7
• No distance restrictions
• Celebrities can use their accounts anywhere and
anytime
• Celebrities use Twitter to create an illusion of
intimacy and closeness with their audience
• Celebrities use informal language features that give
the audience a feeling of privileged access to their
lives.
8. Twitter in AcademicsTwitter in Academics
Build
communities,
conversations,
groups
Converse
questions,
reflection,
discussion
Follow
experts, current issues,
learning domains , professor
announcements
Share
knowledge, ideas,
links
10. ExamplesExamples
•Stephen Fry – most followed celebrity
•Brittany Spears
•John McCain
•Barack Obama
•Athletes
•New Sources
•Celebrities
11. Trends of 2009Trends of 2009
News People Movies TV Shows Sports
Iran Election Michael Jackson Harry Potter American Idol Super Bowl
Swine Flu Susan Boyle New Moon Glee Lakers
Gaza Adam Lambert District 9 Teen Choice Wimbledon
Iran Kobe Star Trek SNL Cavs
Tehran Chris Brown True Blood Doll House Chelsea
14. ReferencesReferences
• Sarah Lyall. (2010, November 13). Rant on Twitter Turns Briton Into a Criminal, and a
Cause :[Foreign Desk]. New York Times (Late Edition (east Coast)), p. A.1.
• Grosseck, G. & Holotescu, C. (2008). Can we use twitter for educational activates.
Retrieved from http://www.scribd.com/doc/2286799/Can-we-use-Twitter-
for- educational-activities
• Williams, M. (2009, January 07). Governments use twitter for emergency alerts, traffic
notices and more . Retrieved from http://www.govtech.com/public-
safety/Governments-use-Twitter-for-Emergency-Alerts.html
• Dent, Stephen. "What is Twitter and why does it keep following me around?." tweeternet.
newsblaze, n.d. Web. 24 Nov 2010. <http://tweeternet.com/>.
• Daniel, Nations. "Web 2.0 Glossary R-Z." Web Trends. The New York Times Company,
n.d. Web. 24 Nov 2010. <http://webtrends.about.com/od/web20/a/web20-
glossary_2.htm>.
• How celebrities use twitter. (2010, October 25). Retrieved from
http://www.psypost.org/2010/10/how-celebrities-use-twitter-2430