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BIMA Transmedia Cases - MIPCube 2012

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Presentation at MIPCube Digital Cases from around the word at Cannes March2012

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BIMA Transmedia Cases - MIPCube 2012

  1. 1. Digital and TransmediaMIP Cube, Cannes
  2. 2. 4seven • UK • Channel4 • New Channel Launch • Last 7 days • Most popular • Missed programmes • Re-screened • Chosen by buzzInsight:Last 7 days programmes replayedchosen by social buzz @TiffanyStJames
  3. 3. Zeebox
  4. 4. Million Pound Drop • Game show event • 8 Questions • £1 Million • Contestants can win • - or lose – • Life changing amounts of money • LIVE on TV • 100 000s players • 230 000 Facebook LikesInsight:Opportunity to ONLY play live in real-timewith your friends @TiffanyStJames
  5. 5. Who killed Deon? • Youth targeted • Crime periphery • Joint Enterprise Law • Ficticious ‘Who Dunnit’ • Series of videos • Focusing knife murder • 6 suspects • All involvedTransmedia used for serious messaging:presence, knowledge, and direct action can all @TiffanyStJameshave very serious ramifications.
  6. 6. Heineken Star Player • Real-time football app • Play via iPhone or • Facebook • Users anticipate outcome of match • Played against friendsWould my parents understand what it does?Would my friends outside of advertising be @TiffanyStJamesinterested in it?
  7. 7. Keeping Keeley • Lynx: Twist • Boredom is the enemy • Sense of full interactivity • 300 possibilities • Xbox placement • Online • Social sharingInsight:12 minute film had an average viewing timeof 18 minutes across all users @TiffanyStJames
  8. 8. Let’s keep talking…@tiffanystjames
  9. 9. BIMA• Founded in 1985 - world’s oldest new media association • Support and promote the British digital industry • Share knowledge and best practice • Reward great work and encourage the next generation• Over 200 members with combined revenues of £3 billion, representing hundreds of thousands of people• Members of the Advertising Association – giving digital a seat the top table• ConnectedUK, Digital Hall of Fame, National Standards and of course the BIMA Awards…

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