SlideShare a Scribd company logo

Volunteers & Social Media: Boost Communication and Build Community

•
•
501 Commons
501 Commons

Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.

TechnologyBusiness
1 of 35
Download to read offline
Volunteers & Social Media: Boost Communication & Build Community VAN Conference June 2012
NPower Northwest • Vision A thriving community with high performing nonprofits. • Mission To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions. Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
Introductions Elissa Thomas, Stephen Eggers, Abby Nafziger HandsOn Tech AmeriCorp VISTA Serving at NPower Northwest vistastaff@npowernw.org
Road Map Social Media • Some numbers and a brief overview • Choosing a focus 6 Tips for Better Engagement • Facebook • Twitter 3 Steps to Measure ROE Q&A
Social Media: Some numbers
2012 Nonprofit Social Networking Report % of Nonprofits using Facebook, Twitter, LinkedIn and Myspace Download the full report
Facebook and Twitter Frequency of Use % of users who use the site at least once a day 52% % of users who use the site at least once a week 84% % of users who use the site at least once a day 33% % of users who use the site at least once a week 48% Source: Pew Research Center
Social Media: A brief overview
Expectations Management “Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly Photo by KayVee.INC
Re-Define Success It's about the Quality, not the Quantity Vs 100 fans who 10 fans who take aren't engaged action
Build Relationships Remember “Social” comes before “Media” for a reason • Don’t connect only when you need something • Be deliberate about creating relationships • Respond when others reach out
Social Media Reflects Mission Offline goals should = Online goals
Social Media: Choosing a Focus
Possible Focuses All 3 are important parts of a complete social media strategy, figure out your percentage • Storytelling • Information Hub • Community Building
Storytelling Nonprofit Case Study • Personalized • Strong focus on creating good content (pictures, blog posts, videos, etc) • Day-in-the-life Other Orgs to Watch: • Operation Homefront • Big Cat Rescue
Information Nonprofit Hub Case Studies Other Orgs to Watch: • GLAAD • Grist • Trusted source for info about specific topics • Connected to similar orgs
Community Building Case Study Other Orgs to Watch: • 350.org • Goodwill Industries • Emphasis on call to action • Focused on building relationships with individuals Watch the full video here
6 Tactics for Facebook and Twitter: Boost Communication and Build Community
6 Tactics for better engagement 1. Make it easy to help 2. Ask questions and elicit response 3. Acknowledge, Acknowledge, Acknowledge 4. Be responsive 5. Be human 6. Make or Share Interesting Content
1. Make it easy to help • Post volunteer openings • Encourage sharing
2. Ask questions / Elicit feedback
3. Acknowledge, Acknowledge, etc
3. Acknowledge, Acknowledge, etc • Thank individuals • Get creative
3. Acknowledge, Acknowledge, etc • Show impact • Connect back to volunteers
4. Be Responsive • Customer Service matters • People love recognition
4. Be Responsive • Build relationships • But don't be spammy
5. Be Human • Don’t be afraid to admit mistakes • Or show your goofy side
6. Share interesting content Where Seattle Tilth Saw it Content Creator Stats on Seattle Tilth’s specific post
6. Make Interesting Content • Tap into current trends • Make connections back to your mission
3 Steps to Measure Return on Engagement
1. Choose the forms of measurement • Participation (Comments, Shares, Likes) • Authority (Links from others, Website traffic from other sources) • Influence (Requests to re-post / guest post) • Sentiment (General tone of user-generated content)
2. Get some tools • Google Analytics • HootSuite (Twitter) • SocialBro (Twitter) • Facebook Insights
3. Make SMART goals S - Specific M - Measurable A - Aligned R - Realistic T - Timely Bad Example - My nonprofit will get better at social media Better Example - In 6 months, my nonprofit will gain 2 new volunteer after school tutors through Facebook.
Questions? Is that it?! photo by http://www.flickr.com/photos/plasticrevolver/164351244/
Thank You Abby Nafziger, Elissa Thomas and Stephen Eggers AmeriCorps VISTAs vistastaff@npowernw.org NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw

Recommended

Social Media: From Strategy to Tactics
Social Media: From Strategy to TacticsSocial Media: From Strategy to Tactics
Social Media: From Strategy to Tactics501 Commons
 
Facebook Strategies for Nonprofits
Facebook Strategies for NonprofitsFacebook Strategies for Nonprofits
Facebook Strategies for Nonprofits501 Commons
 
Getting Ready for Giving Tuesday
Getting Ready for Giving TuesdayGetting Ready for Giving Tuesday
Getting Ready for Giving Tuesday501 Commons
 
Social Media Intermediate 2.0
Social Media Intermediate 2.0Social Media Intermediate 2.0
Social Media Intermediate 2.0501 Commons
 
Social Media Content Curation
Social Media Content CurationSocial Media Content Curation
Social Media Content Curation501 Commons
 
Measuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits Conference
Measuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits ConferenceMeasuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits Conference
Measuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits ConferenceBeth Kanter
 
Social Media Integrated Campaign Case Study Slam
Social Media Integrated Campaign Case Study SlamSocial Media Integrated Campaign Case Study Slam
Social Media Integrated Campaign Case Study SlamBeth Kanter
 
Harnessing The Power Of Social Media
Harnessing The Power Of Social MediaHarnessing The Power Of Social Media
Harnessing The Power Of Social MediaKami Watson Huyse, APR
 

Recommended

Social Media: From Strategy to Tactics
Social Media: From Strategy to TacticsSocial Media: From Strategy to Tactics
Social Media: From Strategy to Tactics501 Commons
 
Facebook Strategies for Nonprofits
Facebook Strategies for NonprofitsFacebook Strategies for Nonprofits
Facebook Strategies for Nonprofits501 Commons
 
Getting Ready for Giving Tuesday
Getting Ready for Giving TuesdayGetting Ready for Giving Tuesday
Getting Ready for Giving Tuesday501 Commons
 
Social Media Intermediate 2.0
Social Media Intermediate 2.0Social Media Intermediate 2.0
Social Media Intermediate 2.0501 Commons
 
Social Media Content Curation
Social Media Content CurationSocial Media Content Curation
Social Media Content Curation501 Commons
 
Measuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits Conference
Measuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits ConferenceMeasuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits Conference
Measuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits ConferenceBeth Kanter
 
Social Media Integrated Campaign Case Study Slam
Social Media Integrated Campaign Case Study SlamSocial Media Integrated Campaign Case Study Slam
Social Media Integrated Campaign Case Study SlamBeth Kanter
 
Harnessing The Power Of Social Media
Harnessing The Power Of Social MediaHarnessing The Power Of Social Media
Harnessing The Power Of Social MediaKami Watson Huyse, APR
 
Crafting Stories To Support Fundraising
Crafting Stories To Support FundraisingCrafting Stories To Support Fundraising
Crafting Stories To Support FundraisingDebra Askanase
 
Creating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEOCreating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEOBeth Kanter
 
Delta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetDelta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
 
Impactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network WeaverImpactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
 
Leading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldLeading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldBeth Kanter
 
Measuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceMeasuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceBeth Kanter
 
Twitter 101
Twitter 101Twitter 101
Twitter 101501 Commons
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementLegal Services National Technology Assistance Project (LSNTAP)
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabBeth Kanter
 
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...Social Fresh Conference
 
State of Social Media for Civic Leaders 2013
State of Social Media for Civic Leaders 2013State of Social Media for Civic Leaders 2013
State of Social Media for Civic Leaders 2013Kemp Edmonds
 
How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
 
Fundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyFundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyVerticalResponse
 
Congressman beyer's women's economic conference using social networking for...
Congressman beyer's women's economic conference using social networking for...Congressman beyer's women's economic conference using social networking for...
Congressman beyer's women's economic conference using social networking for...Dagny Evans
 
Social Media for Professional Development: Finance
Social Media for Professional Development: FinanceSocial Media for Professional Development: Finance
Social Media for Professional Development: FinanceKemp Edmonds
 
Social media the basics 2011
Social media the basics 2011Social media the basics 2011
Social media the basics 2011LizHorgan33
 
Social Media Strategy for Nonprofits
Social Media Strategy for NonprofitsSocial Media Strategy for Nonprofits
Social Media Strategy for NonprofitsKimberly Singer
 
Digital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit OrganizationsDigital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
 
Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Danielle Brigida
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
 
You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
 
Alberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media PlanAlberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media PlanCanadaHelps / MyCharityConnects
 

More Related Content

What's hot

Crafting Stories To Support Fundraising
Crafting Stories To Support FundraisingCrafting Stories To Support Fundraising
Crafting Stories To Support FundraisingDebra Askanase
 
Creating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEOCreating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEOBeth Kanter
 
Delta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetDelta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
 
Impactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network WeaverImpactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
 
Leading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldLeading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldBeth Kanter
 
Measuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceMeasuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceBeth Kanter
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabBeth Kanter
 
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...Social Fresh Conference
 
State of Social Media for Civic Leaders 2013
State of Social Media for Civic Leaders 2013State of Social Media for Civic Leaders 2013
State of Social Media for Civic Leaders 2013Kemp Edmonds
 
How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
 
Fundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyFundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyVerticalResponse
 
Congressman beyer's women's economic conference using social networking for...
Congressman beyer's women's economic conference using social networking for...Congressman beyer's women's economic conference using social networking for...
Congressman beyer's women's economic conference using social networking for...Dagny Evans
 
Social Media for Professional Development: Finance
Social Media for Professional Development: FinanceSocial Media for Professional Development: Finance
Social Media for Professional Development: FinanceKemp Edmonds
 
Social media the basics 2011
Social media the basics 2011Social media the basics 2011
Social media the basics 2011LizHorgan33
 
Social Media Strategy for Nonprofits
Social Media Strategy for NonprofitsSocial Media Strategy for Nonprofits
Social Media Strategy for NonprofitsKimberly Singer
 
Digital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit OrganizationsDigital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
 
Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Danielle Brigida
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
 

What's hot (20)

Crafting Stories To Support Fundraising
Crafting Stories To Support FundraisingCrafting Stories To Support Fundraising
Crafting Stories To Support Fundraising
 
Creating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEOCreating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEO
 
Delta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetDelta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development Worksheet
 
Impactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network WeaverImpactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network Weaver
 
Leading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldLeading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected World
 
Measuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceMeasuring and Managing A Social Media Presence
Measuring and Managing A Social Media Presence
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action Lab
 
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...
 
State of Social Media for Civic Leaders 2013
State of Social Media for Civic Leaders 2013State of Social Media for Civic Leaders 2013
State of Social Media for Civic Leaders 2013
 
How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...How to grow your social media accounts when all you hear is crickets - Jeremy...
How to grow your social media accounts when all you hear is crickets - Jeremy...
 
Fundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyFundamentals for Your Social Media Strategy
Fundamentals for Your Social Media Strategy
 
Congressman beyer's women's economic conference using social networking for...
Congressman beyer's women's economic conference using social networking for...Congressman beyer's women's economic conference using social networking for...
Congressman beyer's women's economic conference using social networking for...
 
Social Media for Professional Development: Finance
Social Media for Professional Development: FinanceSocial Media for Professional Development: Finance
Social Media for Professional Development: Finance
 
Social media the basics 2011
Social media the basics 2011Social media the basics 2011
Social media the basics 2011
 
Social Media Strategy for Nonprofits
Social Media Strategy for NonprofitsSocial Media Strategy for Nonprofits
Social Media Strategy for Nonprofits
 
Digital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit OrganizationsDigital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit Organizations
 
Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
 

Similar to Volunteers & Social Media: Boost Communication and Build Community

You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
 
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...CanadaHelps / MyCharityConnects
 
Game Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactGame Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12GlobalGiving
 
5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media ImpactResource Media
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...CanadaHelps / MyCharityConnects
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]CanadaHelps / MyCharityConnects
 
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...CanadaHelps / MyCharityConnects
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmediaibrand mk
 
Getting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesGetting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesDawn Crawford
 
Your nonprofit needs a social media strategy
Your nonprofit needs a social media strategyYour nonprofit needs a social media strategy
Your nonprofit needs a social media strategyJD Lasica
 
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy PresentationDelta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy PresentationAndy Huston
 

Similar to Volunteers & Social Media: Boost Communication and Build Community (20)

You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter Account
 
Alberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media PlanAlberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media Plan
 
Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media Advocacy
 
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
 
Game Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactGame Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media Impact
 
Essential Twitter Tips For Your Charity
Essential Twitter Tips For Your CharityEssential Twitter Tips For Your Charity
Essential Twitter Tips For Your Charity
 
Social Media Builds Community
Social Media Builds CommunitySocial Media Builds Community
Social Media Builds Community
 
Bsm wk iv_su12
Bsm wk iv_su12Bsm wk iv_su12
Bsm wk iv_su12
 
e-PR Lecture 2
e-PR Lecture 2 e-PR Lecture 2
e-PR Lecture 2
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12
 
5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
 
Social Media Strategy for Beginners
Social Media Strategy for BeginnersSocial Media Strategy for Beginners
Social Media Strategy for Beginners
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
Getting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving CirclesGetting Online - Social Media 101 for Giving Circles
Getting Online - Social Media 101 for Giving Circles
 
Your nonprofit needs a social media strategy
Your nonprofit needs a social media strategyYour nonprofit needs a social media strategy
Your nonprofit needs a social media strategy
 
Digital Citizenship
Digital CitizenshipDigital Citizenship
Digital Citizenship
 
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy PresentationDelta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
 

More from 501 Commons

501 Commons Washington State Nonprofit Technology Needs Survey
501 Commons Washington State Nonprofit Technology Needs Survey501 Commons Washington State Nonprofit Technology Needs Survey
501 Commons Washington State Nonprofit Technology Needs Survey501 Commons
 
501 Talks Tech 2014 - Broadcast Email Providers
501 Talks Tech 2014 - Broadcast Email Providers501 Talks Tech 2014 - Broadcast Email Providers
501 Talks Tech 2014 - Broadcast Email Providers501 Commons
 
Got Plone? Now What?
Got Plone? Now What?Got Plone? Now What?
Got Plone? Now What?501 Commons
 
Digital storytelling workshop
Digital storytelling workshopDigital storytelling workshop
Digital storytelling workshop501 Commons
 
Google Adwords for Nonprofits
Google Adwords for NonprofitsGoogle Adwords for Nonprofits
Google Adwords for Nonprofits501 Commons
 
Data management plan template
Data management plan templateData management plan template
Data management plan template501 Commons
 
Data managementfornonprofits 2014-06-19
Data managementfornonprofits 2014-06-19Data managementfornonprofits 2014-06-19
Data managementfornonprofits 2014-06-19501 Commons
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social media501 Commons
 
Website Strategy Planning for Nonprofits
Website Strategy Planning for NonprofitsWebsite Strategy Planning for Nonprofits
Website Strategy Planning for Nonprofits501 Commons
 
Google for Nonprofits
Google for NonprofitsGoogle for Nonprofits
Google for Nonprofits501 Commons
 
Google for nonprofits
Google for nonprofitsGoogle for nonprofits
Google for nonprofits501 Commons
 
Choosing a cloud storage provider
Choosing a cloud storage providerChoosing a cloud storage provider
Choosing a cloud storage provider501 Commons
 
5 ways to further your mission through Social Media
5 ways to further your mission through Social Media5 ways to further your mission through Social Media
5 ways to further your mission through Social Media501 Commons
 
Nonprofit technology common problems and some possible solutions
Nonprofit technology common problems and some possible solutionsNonprofit technology common problems and some possible solutions
Nonprofit technology common problems and some possible solutions501 Commons
 
Conquer Your Inbox: Tips & Tricks for Managing Email
Conquer Your Inbox: Tips & Tricks for Managing EmailConquer Your Inbox: Tips & Tricks for Managing Email
Conquer Your Inbox: Tips & Tricks for Managing Email501 Commons
 
Websites for Nonprofits
Websites for NonprofitsWebsites for Nonprofits
Websites for Nonprofits501 Commons
 
Google for Nonprofits
Google for NonprofitsGoogle for Nonprofits
Google for Nonprofits501 Commons
 

More from 501 Commons (20)

501 Commons Washington State Nonprofit Technology Needs Survey
501 Commons Washington State Nonprofit Technology Needs Survey501 Commons Washington State Nonprofit Technology Needs Survey
501 Commons Washington State Nonprofit Technology Needs Survey
 
501 Talks Tech 2014 - Broadcast Email Providers
501 Talks Tech 2014 - Broadcast Email Providers501 Talks Tech 2014 - Broadcast Email Providers
501 Talks Tech 2014 - Broadcast Email Providers
 
Got Plone? Now What?
Got Plone? Now What?Got Plone? Now What?
Got Plone? Now What?
 
Digital storytelling workshop
Digital storytelling workshopDigital storytelling workshop
Digital storytelling workshop
 
Google Adwords for Nonprofits
Google Adwords for NonprofitsGoogle Adwords for Nonprofits
Google Adwords for Nonprofits
 
Data management plan template
Data management plan templateData management plan template
Data management plan template
 
Data managementfornonprofits 2014-06-19
Data managementfornonprofits 2014-06-19Data managementfornonprofits 2014-06-19
Data managementfornonprofits 2014-06-19
 
WordPress
WordPress WordPress
WordPress
 
Bite size ux
Bite size uxBite size ux
Bite size ux
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social media
 
Website Strategy Planning for Nonprofits
Website Strategy Planning for NonprofitsWebsite Strategy Planning for Nonprofits
Website Strategy Planning for Nonprofits
 
Google for Nonprofits
Google for NonprofitsGoogle for Nonprofits
Google for Nonprofits
 
Social media 101
Social media 101Social media 101
Social media 101
 
Google for nonprofits
Google for nonprofitsGoogle for nonprofits
Google for nonprofits
 
Choosing a cloud storage provider
Choosing a cloud storage providerChoosing a cloud storage provider
Choosing a cloud storage provider
 
5 ways to further your mission through Social Media
5 ways to further your mission through Social Media5 ways to further your mission through Social Media
5 ways to further your mission through Social Media
 
Nonprofit technology common problems and some possible solutions
Nonprofit technology common problems and some possible solutionsNonprofit technology common problems and some possible solutions
Nonprofit technology common problems and some possible solutions
 
Conquer Your Inbox: Tips & Tricks for Managing Email
Conquer Your Inbox: Tips & Tricks for Managing EmailConquer Your Inbox: Tips & Tricks for Managing Email
Conquer Your Inbox: Tips & Tricks for Managing Email
 
Websites for Nonprofits
Websites for NonprofitsWebsites for Nonprofits
Websites for Nonprofits
 
Google for Nonprofits
Google for NonprofitsGoogle for Nonprofits
Google for Nonprofits
 

Recently uploaded

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxMarkSteadman7
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Choreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software EngineeringChoreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software EngineeringWSO2
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....rightmanforbloodline
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
API Governance and Monetization - The evolution of API governance
API Governance and Monetization - The evolution of API governanceAPI Governance and Monetization - The evolution of API governance
API Governance and Monetization - The evolution of API governanceWSO2
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
Modernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using BallerinaModernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using BallerinaWSO2
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 

Recently uploaded (20)

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Choreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software EngineeringChoreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software Engineering
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
API Governance and Monetization - The evolution of API governance
API Governance and Monetization - The evolution of API governanceAPI Governance and Monetization - The evolution of API governance
API Governance and Monetization - The evolution of API governance
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Modernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using BallerinaModernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using Ballerina
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 

Volunteers & Social Media: Boost Communication and Build Community

  • 1. Volunteers & Social Media: Boost Communication & Build Community VAN Conference June 2012
  • 2. NPower Northwest • Vision A thriving community with high performing nonprofits. • Mission To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions. Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
  • 3. Introductions Elissa Thomas, Stephen Eggers, Abby Nafziger HandsOn Tech AmeriCorp VISTA Serving at NPower Northwest vistastaff@npowernw.org
  • 4. Road Map Social Media • Some numbers and a brief overview • Choosing a focus 6 Tips for Better Engagement • Facebook • Twitter 3 Steps to Measure ROE Q&A
  • 6. 2012 Nonprofit Social Networking Report % of Nonprofits using Facebook, Twitter, LinkedIn and Myspace Download the full report
  • 7. Facebook and Twitter Frequency of Use % of users who use the site at least once a day 52% % of users who use the site at least once a week 84% % of users who use the site at least once a day 33% % of users who use the site at least once a week 48% Source: Pew Research Center
  • 9. Expectations Management “Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly Photo by KayVee.INC
  • 10. Re-Define Success It's about the Quality, not the Quantity Vs 100 fans who 10 fans who take aren't engaged action
  • 11. Build Relationships Remember “Social” comes before “Media” for a reason • Don’t connect only when you need something • Be deliberate about creating relationships • Respond when others reach out
  • 12. Social Media Reflects Mission Offline goals should = Online goals
  • 14. Possible Focuses All 3 are important parts of a complete social media strategy, figure out your percentage • Storytelling • Information Hub • Community Building
  • 15. Storytelling Nonprofit Case Study • Personalized • Strong focus on creating good content (pictures, blog posts, videos, etc) • Day-in-the-life Other Orgs to Watch: • Operation Homefront • Big Cat Rescue
  • 16. Information Nonprofit Hub Case Studies Other Orgs to Watch: • GLAAD • Grist • Trusted source for info about specific topics • Connected to similar orgs
  • 17. Community Building Case Study Other Orgs to Watch: • 350.org • Goodwill Industries • Emphasis on call to action • Focused on building relationships with individuals Watch the full video here
  • 18. 6 Tactics for Facebook and Twitter: Boost Communication and Build Community
  • 19. 6 Tactics for better engagement 1. Make it easy to help 2. Ask questions and elicit response 3. Acknowledge, Acknowledge, Acknowledge 4. Be responsive 5. Be human 6. Make or Share Interesting Content
  • 20. 1. Make it easy to help • Post volunteer openings • Encourage sharing
  • 21. 2. Ask questions / Elicit feedback
  • 23. 3. Acknowledge, Acknowledge, etc • Thank individuals • Get creative
  • 24. 3. Acknowledge, Acknowledge, etc • Show impact • Connect back to volunteers
  • 25. 4. Be Responsive • Customer Service matters • People love recognition
  • 26. 4. Be Responsive • Build relationships • But don't be spammy
  • 27. 5. Be Human • Don’t be afraid to admit mistakes • Or show your goofy side
  • 28. 6. Share interesting content Where Seattle Tilth Saw it Content Creator Stats on Seattle Tilth’s specific post
  • 29. 6. Make Interesting Content • Tap into current trends • Make connections back to your mission
  • 30. 3 Steps to Measure Return on Engagement
  • 31. 1. Choose the forms of measurement • Participation (Comments, Shares, Likes) • Authority (Links from others, Website traffic from other sources) • Influence (Requests to re-post / guest post) • Sentiment (General tone of user-generated content)
  • 32. 2. Get some tools • Google Analytics • HootSuite (Twitter) • SocialBro (Twitter) • Facebook Insights
  • 33. 3. Make SMART goals S - Specific M - Measurable A - Aligned R - Realistic T - Timely Bad Example - My nonprofit will get better at social media Better Example - In 6 months, my nonprofit will gain 2 new volunteer after school tutors through Facebook.
  • 34. Questions? Is that it?! photo by http://www.flickr.com/photos/plasticrevolver/164351244/
  • 35. Thank You Abby Nafziger, Elissa Thomas and Stephen Eggers AmeriCorps VISTAs vistastaff@npowernw.org NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw